ARSNL

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Smokey Bones

Describe what your company does in a single sentence.

Smokey Bones is a 58-location BBQ chain specializing in house-smoked premium meats. We pride ourselves on our quality of food, a warm environment, great value, and a good time. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ARSNL to accomplish?

• Grow casual restaurant chain sales and drive traffic
• Improve restaurant marketing efficiencies

SOLUTION

How did you find ARSNL?

Previous Collaboration

Why did you select ARSNL over others?

• Great culture fit
• Company values aligned
• Hard Working

How many teammates from ARSNL were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ARSNL served as the Agency of Record (AOR) for Smokey Bones, providing marketing services to our 58 location casual barbeque concept restaurants located throughout the East and Midwest. ARSNL’s scope included marketing strategy, media buying & planning, advertising campaign development, social media and influencer marketing and website management. 

ARSNL’s team worked with us to define and manage the retail promotional calendar, develop and execute campaigns, deliver messaging across paid digital and traditional media, and measure results and business impact. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ARSNL relentlessly improved media performance by expanding the Smokey Bones media footprint and testing new channels and tactics. We experienced increases in year-over-year online orders and an increase in overall restaurant sales on the back of impactful promotions and strong, rapid partner agency execution. In many periods, we bucked the industry trend and comp’d positive. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ARSNL is a well-organized agency partner. They effectively track projects, communicate well and operate at the speed we need in a fast-changing retail environment. 

What was your primary form of communication with ARSNL?

Virtual Meeting

What did you find most impressive or unique about this company?

ARSNL operated as a true extension of our in-house team. They are unique in that they understand the speed at which retail operates and they can deliver high-level work and results in a fast-paced, complex environment. 

Are there any areas for improvement or something ARSNL could have done differently?

ARSNL has done a fantastic job. Whenever there have been improvement opportunities, we’ve had great communication and a quick response.

BACKGROUND

Introduce your business and what you do there.

I’m the head of sales and marketing for UNIMED. We distribute medical products and equipment to the marine industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ARSENL?

We hired ARSENL to redesign our logo and brand guidelines.

SOLUTION

What was the scope of their involvement?

We’re a global company, so we put together a team of executives from each office to meet with ARSENL virtually. During the meeting, we answered a list of questions that the ARSENL team prepared and used them as a guide to facilitate productive discussions. The team encouraged us to think about who we were and who we wanted to become as a brand. 

Then, they designed a new logo, color scheme, and brand guidelines. They also created standard visuals for our email signatures and helped with names. We plan to continue working together as we’re currently reviewing their proposal for a new website and social media management services.  

What is the team composition?

We work with four team members, including Carl (Founder & Managing Director), Stephanie (Client Services Director), Diana (Creative Director), and an account representative.

How did you come to work with ARSENL?

I interviewed four agencies, and ARSENL stood out because they were local to us and showed great expertise. They had great ideas and understood our position and goals better than the other agencies. We got a good feeling from our initial meeting and felt they were well-suited for our needs, so we moved forward.

How much have you invested with them?

We've spent $20,000 so far.

What is the status of this engagement?

We started working together in May 2022, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

ARSENL conducted an extensive interview process with great questions. It’s clear they listened to our needs because they’ve delivered exactly what we asked for. The final product is outstanding, and they’ve exceeded our expectations.

Although we don’t have concrete business development metrics, our internal team is pleased with their efforts to standardize our messaging. For example, they created a unified email signature for our employees to use, which has enabled us to present a clear and consistent message to the market.

How did ARSENL perform from a project management standpoint?

ARSENL does everything we ask and more, and we enjoy working with them. They’re very efficient and communicative, which has enabled us to build a positive working relationship. Additionally, they deliver work on time, and we’re usually to blame for any delays. They typically provide us with a detailed project scope and schedule, which we don’t tend to follow. 

We used Zoom for our initial discussions with our executive team, but we typically meet in person and communicate via phone and email.

What did you find most impressive about them?

We take a long time to make decisions, and we’re not the easiest client to put up with, so I’ve appreciated ARSENL’s patience and understanding. Even though we’re one of their smaller accounts, they seem genuinely interested in working with us and helping us reach our goals. We’re working on being a better client for them, which indicates how much we appreciate their support. 

I’m also impressed with their creativity and artistic talent.

Are there any areas they could improve?

I have nothing ARSENL could improve on.

Do you have any advice for potential customers?

ARSENL will provide you with a realistic step-by-step schedule, which I recommend you follow. This will allow you to complete the project within your desired time frame.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for a natural and organic skincare brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ARSENL?

We needed someone to provide us with PPC and social media marketing.

SOLUTION

What was the scope of their involvement?

ARSENL provides us with a full-service digital marketing approach, including media strategy and planning. They execute our digital campaigns, digital, and performance analytics. Moreover, they’re helping us with our Google Shopping, PPC, Bing ads, Facebook ads, and Instagram display and native ads.

Their team also provides us with creative services for our campaigns and video advertising, website management and optimization, and promo development.

What is the team composition?

We mainly work with the digital campaign lead, a project manager, and a full creative team.

How did you come to work with ARSENL?

ARSENL was recommended by a company they’ve successfully worked with.

How much have you invested with them?

So far, we’ve invested over $100,000.

What is the status of this engagement?

Our ongoing partnership started in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re averaging a high value of return and engagement since partnering with ARSENL, and they’ve helped us increase our revenue and customers thanks to their ads. We also established our KPIs, and they’ve consistently met them.

How did ARSENL perform from a project management standpoint?

They’re excellent from a project management perspective, and we typically communicate through phone, email, and Zoom.

What did you find most impressive about them?

We’re impressed with their digital media management and campaign optimization services.

Are there any areas they could improve?

I can’t think of anything they could improve on because they’ve been excellent so far.

Do you have any advice for potential customers?

The more information you can provide them during the onboarding process, the better the project will run.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at a cannabis brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ARSENL?

We wanted to rebrand our social media aesthetic.

SOLUTION

What was the scope of their involvement?

ARSENL has done social media marketing, including branding deck recreation to approach our multiple social media channels. We started the process by having a couple of meetings to decide how to move forward and explain the different services we are interested in, including photo content, collateral, monthly graphics for social media, and Instagram influencer management. After back and forth discussions, we came up with a solid contract that we had to approve, and consequently, we started with the process.

What is the team composition?

I’ve been working with three members of their team, including Carl (President), Stephanie (Project Manager), and Ricardo (Influencer Manager).

How did you come to work with ARSENL?

I found them on Google and reached out to them immediately. We chose them because we liked their approach to design and their previous work with cannabis companies. Carl was also very receptive — he and his team presented a professional deck from their first glance at our business of what they could offer. We were impressed with how they seemed to understand our company and our goals and how they could immediately pitch something aligned to our vision.

How much have you invested in them?

We’ve spent around $40,000 with them so far.

What is the status of this engagement?

We started working together in August 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their work, we’ve increased our engagement and followers in our Instagram profile. Their efforts have also been exactly on brand and what they said it would be — they’ve taken our vision and brought it to life. Overall, they’re a consistent, top-notch agency — they’re everything I hoped they would’ve been.

How did ARSENL perform from a project management standpoint?

Communication has been great, and they’ve been flexible with our vision and how we want things done. They’re also amenable and ensure to have calls with use before starting a big project to guarantee that everything’s understood. In addition, they always stay on budget and meet deadlines. For communication, we use email and Zoom and share assets via Google Drive.

What did you find most impressive about them?

Their work quality is outstanding; they’re great communicators and produce phenomenal work.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Be detailed about your requirements and what you’re looking for so they can understand our needs with clear briefs, shortlists, or descriptions of what I want for the graphics, copy, or color schemes.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a luxury movie theater that multiple locations across the country

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ARSENL?

We hired ARSENL to spearhead our paid digital ads across multiple channels for a new location we were opening.

SOLUTION

How did you select this vendor and what were the deciding factors?

They came highly recommend and were within our budget requirements.

Describe the project in detail and walk through the stages of the project.

After an initial call with the team and explaining to them the brand and concept they got to work on best practices on how to spend our paid digital ad budget across multiple channels to insure high engagement and visibility

How many resources from the vendor's team worked with you, and what were their positions?

We had constant contact with the team including the Account Coordinator, Account Manager, Account Director and the Managing Director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were successfully able to drive traffic to multiple channels of our website including showtimes, events, loyalty and events pages as well as purchase tickets

How effective was the workflow between your team and theirs?

We would have a biweekly call with the team to discuss metrics of the campaign for the specific time period as well as make any changes to the ad or creative as we saw fit.

What did you find most impressive or unique about this company?

The amount of communication typically we would only receive monthly progress reports from other agency's. They were communicative and open to any new ideas we might have wanted to incorporate mid-campaign.

Are there any areas for improvement or something they could have done differently?

Our small team is not the best with designing creative they did help but we thought it could have been a bit better

BACKGROUND

Please describe your company and your position there.

I am the founding shareholder of a personal injury law firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ARSENL , and what were your goals?

We hired Arsenl to develop a pay per click advertising campaign, out of home advertising with billboards, and to update our website. The goal with to get more traffic to the website and then to our firm in the way of new potential clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

Arsenl was recommended to us by another advertising agency that was not as well versed in internet advertising and google.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have had multiple in person and zoom conferences to develop a plan and then review the results monthly.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with two people primarily and another three or four intermittently.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have definitely seen an increase in traffic to our website leading to more calls from prospective clients.

Describe their project management style, including communication tools and timeliness.

Monthly zoom conferences.

What did you find most impressive or unique about this company?

They are very competent and always project realistic expectations. No over-selling or over-promising. They are constantly trying to improve the results.

Are there any areas for improvement or something they could have done differently?

Any time there is an issue they are extremely responsive to correcting it.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of DisjobelUSA LLC

Describe what your company does in a single sentence.

Importer and wholesaler of fruit purees and bakery ingredients for the food industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ARSNL to accomplish?

• Grow national North American ecommerce sales

SOLUTION

How did you find ARSNL?

• Clutch Site
• Clutch reviews

Why did you select ARSNL over others?

Bilingual, experience with food & beverage and B2B sales, strong digital marketing capabilities

How many teammates from ARSNL were assigned to this project?

2-4

Describe the scope of work in detail. Please include a summary of key deliverables.

ARSNL helped us develop a plan to increase wholesale food products sales to craft brewers. 

ARSNL’s work included retail marketing planning, media strategy, ad designs, digital performance campaign management and email marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ARSNL was an excellent partner and delivered the best online sales results we achieved to date. They designed a very creative ad campaign and did a great job optimizing results in digital media. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ARSNL is very service-oriented and well-organized. They kept everything on track, took the time to understand our business, and provided a lot of added value in the relationship.

What was your primary form of communication with ARSNL?

Virtual Meeting

What did you find most impressive or unique about this company?

ARSNL was very capable of dealing with digital and e-commerce and could solve challenging problems.

Are there any areas for improvement or something ARSNL could have done differently?

Ultimately, we divested this business but during our time with ARSNL leading our marketing they were a model agency. 

BACKGROUND

Please describe your company and position.

I am the COO of Toy World Incorporated

Describe what your company does in a single sentence.

Toy World Inc. Is a family owned and operated business, specializing in party supplies, balloons, and toys! We’ve been serving the market in Miami, FL for over 30 years

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ARSENL to accomplish?

• SEO

SOLUTION

How did you find ARSENL?

Referral

Why did you select ARSENL over others?

Close to my geographic location

Referred to me

What was the size of ARSENL’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ARSENL took over the SEO portion of our website, changing around headers, posting blogs, handling copy, and analytics to drive our google ranking back to #1 for a specific balloon brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Search results
• Google ranking

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything ARSENL’s team provided was professional and timely. Anytime I had a question, a response would be provided within the hour

What was your primary form of communication with ARSENL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed of which they work. There was hardly ever a delay.

Are there any areas for improvement or something ARSENL could have done differently?

N/A