Armonica Film

Introduce your business and what you do there.

My name is Craig Weisbaum. I’m the owner and chief creative officer of Talking Tree Creative, a video and event production company based in Baltimore.

What challenge were you trying to address with Armonica Film?

We were hired by a pharmaceutical company to produce video interviews with experts at a medical conference in Italy. It wouldn’t be cost-effective to bring a whole crew and equipment from the U.S., so we needed to hire a local production company.

What was the scope of their involvement?

Armonica provided the engineering capability and the video system required to record the interviews. They also supplied all the equipment and crew for the actual video and audio capture.

We hired them for a second project in the same Italian city a month later, which was a similar engagement.

What is the team dynamic?

We sent a small team to direct the projects; three people for the first, two for the second. They made sure somebody on the crew spoke English, in order to translate for the rest of the crew and interface with the director.

How did you come to work with Armonica Film?

We used web searches and the Production Hub directory to find potential partners. We visited their websites and looked at samples, and then narrowed it down to 2-3 companies.

After talking to each about the equipment they use and the skill sets of their crew, we felt Armonica was a good fit. We asked for pricing, and they quickly got back to us with a quote so we could complete the proposal to our client.

What is the status of this engagement?

We hired them for the first project in September 2017, and the second project in October 2017.

What evidence can you share that demonstrates the impact of the engagement?

They aced the technical details that go into making a shoot a success, such as having a logical signal flow. The crew knew the equipment very well. Able to set up the proper white balance and the proper lighting, and make sure the audio levels are correct.

The quality of the work was excellent. They know their stuff, they know their business, and they do it very well.

The crew also had good creative suggestions on camera angles, which is really helpful on this kind of collaborative project.

How did Armonica Film perform from a project management standpoint?

Excellent communicators, which is very important. Constant communication from the planning process, all the way through the execution of the job.

They were very service-oriented as well.

What did you find most impressive about them?

They made our job very easy by delivering what they promised, when they promised it. Most impressive was that they were engaged with the whole project, which is actually rare in outsourcing.

Not only are they really good at their part of the job, they're aware of the other parts of the project and willing to help in any way—whether it's in their contract or not.

Please describe your company and your position there.

International consumer brand for skin care products.

For what projects/services did your company hire Armonica Film?

Provide location production services in Florence, IT for live television production.

How did you select Armonica Films and what were the deciding factors?

We considered several possible companies to provide these services. In the end Armonica Film was the most flexible, responsive, and reasonable and provided excellent quality and results.

Describe the project in detail and walk through their service package.

Armonica provided location scouting services, set design, production coordination, video and sound production, and support. They also provided the equipment packages for lighting, sound and camera.

How many resources from the Armonica Films team worked with you, and what were their positions?

Four people directly assisted the production. Producer/Director, Camera Operator, Sound operator, and support staff.

Can you share any outcomes from the engagement that demonstrate progress or success?

The live production was executed correctly the first time and the event was flawless.

How effective was the workflow between your team and theirs?

We had regular communications and zoom calls and the workflow was very effective and easy.

What did you find most impressive or unique about this company?

Armonica Film was very flexible in working with a fluid live television project.

Are there any areas for improvement or something they could have done differently?

It was flawless.