ARC FLOW

Fractional growth leadership for founder-led B2B companies. Every engagement starts the same way, with a full audit of your marketing: your people, process, data, pipeline, and the systems meant to tie them to revenue. Then I build and lead the plan that fixes what the audit surfaces. Companies bring me in two ways. As a Fractional CMO, I own marketing leadership: strategy, team, and the pipeline it produces. As a Fractional Growth & Revenue Officer, I take the wider mandate, owning the full revenue engine across sales, marketing, and pipeline for companies where growth is stalling in more than one place at once. Where AI and automation earn their place, I wire them in, but as one tool inside the system, not the headline. The work is predictable revenue, shorter sales cycles, and marketing operations that hold up when you look away, delivered as a trusted advisor to CEOs and executive teams scaling from early traction to sustained growth. I spent the better part of my career building marketing operations inside other companies: as a fractional CMO, senior consultant, and the person called in when marketing wasn't working and nobody could figure out why. What I kept seeing, over and over: even good strategies stalled, because nobody built the system behind them. Consultants delivered decks. Agencies ran campaigns. AI tools got bought and abandoned. And the team kept doing everything manually. That gap is why I founded ARC FLOW. ARC FLOW is a boutique consultancy that partners with founder-led, mid-market B2B companies to audit, design, and build the marketing system, then embeds it. We don't hand off a roadmap and disappear. We build the full system, manage the change, and stay until it runs. Our work sits at the intersection of three disciplines most firms treat separately: marketing strategy, systems and automation, and change management.