Contact Arbaz K. Yousafzay
Get a custom proposalPutting a dent in design culture
I am a creative leader with 11+ years of experience in building brands, directing teams, and creating design systems that drive real business outcomes. My work sits at the intersection of craft, strategy, and cultural intelligence, with experience across Pakistan, Qatar, and Singapore.
I have led multi-disciplinary teams of 12 or more across design, animation, and production. I have built creative operations from the ground up, introduced systems that scaled output while cutting costs, and delivered brand transformations that generated measurable commercial results. Most recently I contributed to taking a brand from near zero market traction in new cities to crossing PKR 50M+ in revenue within a single quarter through strategic positioning and identity work.
I am deeply familiar with both international and local market, its cultural nuances, consumer behaviour, and the gap between global design standards and what actually resonates locally.
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Min project size
$1,000+
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Hourly rate
$50 - $99 / hr
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Employees
Freelancer
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Locations
Mingora, Pakistan
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Year founded
Founded 2014
1 Locations
- Mingora , Pakistan
Service Lines
- Branding
- 30%
- Digital Strategy
- 25%
- Logo
- 15%
- Graphic Design
- 10%
No Focus Areas have been added yet…
Industries
- Business services
- 25%
- Construction
- 25%
- Consumer products & services
- 20%
- Advertising & marketing
- 10%
- Automotive
- 10%
- Beauty
- 10%
Clients
- Small Business (<$10M)
- 50%
- Midmarket ($10M - $1B)
- 30%
- Enterprise (>$1B)
- 20%
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Our Story
We are a strategy-first brand studio led by Arbaz K. Yousafzay from Swat, Pakistan. With 11+ years' experience across fashion, beauty, education and tech, our team crafts visual identity systems, logos, web and campaign work—served 120+ clients across Asia, MENA, US and Europe, drove 60M+ in client revenue, and delivered measurable launches (e.g., 50M+ PKR for BPC). We blend research, creative direction and scalable craft.
Locations (1)
Contact Arbaz K. Yousafzay
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