après- creative studio

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Royal Stranger

Describe what your company does in a single sentence.

Royal Stranger creates expressive furniture shaped by architectural precision and artistic curiosity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire après- creative studio to accomplish?

• Redesign and rebranding of Royal Stranger's visual identity
• Creation of Royal Stranger's brand guidelines and identity toolkit

SOLUTION

How did you find après- creative studio?

Referral

Why did you select après- creative studio over others?

• Referred to me
• Company values aligned

How many teammates from après- creative studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included the redesign and development of our brand’s visual identity, from strategic exploration to the creation of the final visual system.

Key tasks and deliverables included: 

• Brand analysis and understanding of our positioning, values, and visual needs.
• Definition of the visual strategy and creative direction.
• Redesign and refinement of the brand identity elements.
• Development of the visual identity system, including logo evolution, typography, color palette, graphic elements, and visual guidelines.
• Creation of brand assets and applications to ensure consistency across different communication touchpoints.
• Preparation of guidelines and recommendations to support the future use and evolution of the brand.

The process involved research, concept development, design iterations, and close collaboration to ensure the final outcome was aligned with our brand essence and objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a stronger, more cohesive, and recognizable visual identity that better reflects our brand essence and positioning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rita demonstrated excellent project management throughout the entire process. She maintained clear communication, kept the project organized, and ensured that each stage moved forward smoothly and efficiently

What was your primary form of communication with après- creative studio?

In-Person Meeting

What did you find most impressive or unique about this company?

Her collaborative approach, attention to detail, and ability to anticipate needs made the process seamless. Rita worked as a true partner, providing guidance and expertise while keeping the project aligned with our objectives.

Are there any areas for improvement or something après- creative studio could have done differently?

none