AppteamPro

BACKGROUND

Introduce your business and what you do there.

I work in different industries. I am a personal trainer who has owned my own personal training business. I am currently working as a YouTube creator and a data analyst in the financial sector. I am the owner of FemFiterPro.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppteamPro?

I have worked with AppteamPro to develop a fitness application. I’d been involved in the fitness industry, and I knew that not many people could afford personal trainers. Since I had also seen the revenue-generating potential of apps, I decided to create my own. Running an app is a passive business. I needed to ensure that there was good logic behind it.

SOLUTION

What was the scope of their involvement?

AppteamPro developed the initial version of my iOS app. I told them from the beginning that I didn’t want to be involved in technology discussions.

They also helped me with marketing, doing their own research about ideal target users. They recommended targeting users through Facebook and Instagram.

People who don’t know how to design an app sometimes think it’s easy. AppteamPro gave me advice to make the app better. I had an initial concept, but they improved it beyond my expectations.

I tried to run the app by myself during the first six months, and I decided to add an image recognition feature for food. The app recognizes pictures that users take of their food. Users can select the number of grams and calories for any product, from bread to cola and share them through social media using hashtags.

The app has functionalities for fitness, workouts, and meal plans. It shows people how they can become fit without a gym or a personal trainer. At the moment, the app is only available on iOS.

What is the team composition?

I interacted with a project manager, a designer, and the main developer.

How did you come to work with AppteamPro?

Someone recommended them, and I got in touch with different freelancers and companies. The information offered on some websites seemed a bit dodgy, but AppteamPro appeared professional. They created some mockups within a day, unlike other companies who demanded money straight away. The team showed me how the app would look, like a building plan. We had Skype conversations about how the app would work. I liked their approach immediately, and decided to work things out.

How much have you invested with them?

I paid £20,000 ($26,655 USD) for the first version, £7,000 ($9,329 USD) for the first update, and £20,000 ($26,655 USD) for the latest update.

What is the status of this engagement?

I started working with AppteamPro in September 2016, and the project was wrapped up in February 2017. The development was split into three versions. We finished the most recent version, which was a major update, one-and-a-half months ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The app was paid from the beginning. We hit the top-5 rankings in 3 countries. Within the first 48 hours of its launch, the app was already in the top 20 U.K. fitness apps.

The app worked well for the first three weeks after release, but after I realized that I needed to make some changes, I started looking for an investor for updating and promoting the app. I’ve shown it to different business people, who’ve told me that it’s a great product and that they've never seen anything like it. I didn’t have a lot of experience using Facebook and Instagram for promotion.

The app can recognize food and indicate how many grams and calories it has. No other apps on the market provide this exact functionality.

How did AppteamPro perform from a project management standpoint?

Their project manager was amazing. I could ask him anything, and he cared about the project. He gave me updates and took care of the entire delivery and optimization process. He asked me for details about the marketing and gave me recommendations in that area.

We interacted through Skype and phone calls when they needed to show me work. I left the technical details up to them, and I haven’t had any issues. They made small changes, at no additional cost, for the first month after the app was delivered.

What did you find most impressive about them?

They did a great job, and I liked their proactive, professional approach. They focused on making the app successful rather than taking my money. AppteamPro’s project manager gave me exactly what I needed, created an amazing plan, and provided a free guide of how the app would look.

Do you have any advice for future clients of theirs?

Work with them. AppteamPro is more expensive than freelancers, but the results are much better. My own experience with freelancers wasn’t good. Clients who work with AppteamPro won’t have any regrets.