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Get a custom proposalSenior-led, honest, relationship-driven
Apogee is a boutique affiliate and partnership marketing agency founded in 2009. We manage affiliate, creator, and performance PR programs for mid-sized DTC, consumer, and B2B brands, with particular depth in food, health, CPG, and e-commerce.
Every program is led by founder Greg Hoffman and president Lynsey Kmetz, not junior teams or automation. We handle strategy, recruiting, onboarding, commission structure, compliance, and ongoing optimization across Impact, Awin, CJ, Rakuten, Refersion and other platforms. We build partner mixes around funnel roles, not around whoever applies, and we actively manage attribution so the partners doing the real work get rewarded for it.
Greg is the author of Think Like an Affiliate Manager (2026), a book on the judgment, relationships, and operational discipline behind programs that last.
Apogee also offers organic Reddit marketing as a national service. We build and manage branded subreddits, develop community engagement strategies, and create content designed to earn visibility in both search results and AI-generated answers. Reddit has become search infrastructure, and we treat it that way.
In our home market of Pensacola, Florida, we provide marketing communications and digital marketing for local businesses, including social media management, website development, email newsletters, local PR, event management, and the strategic planning that ties it all together.
We are selective about engagements. The affiliate channel takes 12 to 24 months to mature, and we say so up front. Clients who treat marketing as a partnership see the work compound. Those are the clients we want.
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Min project size
$10,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Locations
Pensacola, FL
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Year founded
Founded 2009
1 Locations
- Pensacola , FL
Service Lines
No Focus Areas have been added yet…
Industries
- Food & Beverage
- 50%
- Medical
- 25%
- Beauty
- 10%
- Consumer products & services
- 10%
- Home Services
- 5%
Clients
- Small Business (<$10M)
- 75%
- Midmarket ($10M - $1B)
- 25%
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Our Story
Greg Hoffman founded Apogee Agency in 2009 after a career in digital marketing taught him the value of clear communication and real relationships. Today, Greg and President Lynsey Kmetz lead a boutique affiliate and partnership marketing agency built for mid-sized DTC, consumer, and B2B brands. Apogee stays independent by design. No private equity, no bias toward bottom-funnel volume. Just proven strategy, honest reporting, and partnerships that compound over time.
What Sets Us Apart
Title: 25 Years of Affiliate Relationships
Greg Hoffman has managed digital marketing programs for more than 25 years, predating most platforms agencies use today. That tenure built warm relationships that Apogee uses to recruit partners other agencies can only cold-pitch.Locations (1)
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