Apex AI

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Alaya Property, a national buyers’ agency service in Australia that helps people purchase investment properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apex AI?

We needed an AI-powered marketing engine for our small team.

SOLUTION

What was the scope of their involvement?

Marwin (Founder) from Apex AI helped us build a largely autonomous marketing engine that allows us to create content on demand. The system enables any member of our team to create content across multiple social media platforms, including LinkedIn and Instagram. It’s now being adopted by even the non-tech members of our team.
Moreover, Marwin has helped us build fantastic automations for all our tech operations needs. We didn’t have the technical experience, so these tasks were out of the depth of our internal team.
Regarding features, the marketing OS can share ideas and deliver a fully finalized AI-powered draft post for LinkedIn. For the tech operations, Marwin has built complicated automations in Go High Level, the CRM we use. This has been really helpful with all our sales and marketing efforts.

What is the team composition?

We’ve only worked with Marwin.

How did you come to work with Apex AI?

Apex AI was referred to me, and their pricing fit our budget.

What is the status of this engagement?

We started working with them from June 2026 to August 2026.
How did Apex AI perform from a project management standpoint?

Apex AI has delivered on time. We communicate via email and messaging apps.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the marketing OS engine, we can now share ideas, which get reflected in the voice of the team member using it. It delivers a high-class first draft of a LinkedIn post, allowing team members to create content a lot faster than doing it themselves. Content creation has gone from hours to minutes.
For the automations, they’ve been incredibly helpful on the tech sales front because they allow us to nurture prospects a lot better than doing things manually. We’ve built a number of triggers that allow us to cater to anyone who engages with Alaya on a personalized level.

What did you find most impressive about them?

Their technical abilities are unbelievable. The way he takes feedback and delivers the next iteration at record speed has enabled us to deliver this project in just a three-month timeline.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Roar Global

Describe what your company does in a single sentence.

Providing AI Solutions and workflow automations for organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apex AI to accomplish?

• We needed to build a live voting platform for our hackathon, within a very tight timeline. The goal was to have something simple, reliable and ready to handle 70+ live voters without any issues during the event.

SOLUTION

How did you find Apex AI?

• Online Search
• Referral

Why did you select Apex AI over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apex AI were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was to design and build a live voting platform for our hackathon within 4 days. This included the voting interface, real-time vote collection and results, testing before launch, and live support during the event to make sure everything ran smoothly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The platform was delivered in 4 days, handled 70+ live voters over a 2-hour event, and ran with zero hiccups. Everything was delivered on time and worked exactly as we needed during the live event.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time despite the tight 4-day timeline. The developer was extremely responsive, often coming back with immediate solutions, and even handled last-minute changes without any issue. They also stayed on during the live event to support us if needed.

What was your primary form of communication with Apex AI?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The speed and responsiveness stood out the most. Even with a tight deadline and last-minute changes, they were always available, quick with solutions and genuinely committed to making sure the launch went smoothly.

Are there any areas for improvement or something Apex AI could have done differently?

Nothing major from our end. Given the tight timeline, they delivered exactly what we needed and supported us well throughout the entire process.

BACKGROUND

Please describe your company and position.

I am the Executive of Touchpoint Customer Contact Solutions

Describe what your company does in a single sentence.

Touchpoint Customer Contact Solutions helps businesses grow through high-performing contact centre services, customer acquisition and AI-driven customer engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apex AI to accomplish?

• Develop a scalable AI voice platform capable of conducting high-volume outbound conversations while maintaining natural, human-like interactions.
• Replace our existing Retell AI platform with a proprietary solution to reduce production costs while maintaining or improving performance, reliability and voice quality.
• Partner with an experienced AI development team to build a reliable, commercially viable platform that can evolve with our business, integrate with our existing operations and support future growth.

SOLUTION

How did you find Apex AI?

Online Search

Why did you select Apex AI over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Apex AI were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Apex AI was engaged to design and develop a custom AI-powered outbound voice platform tailored to our operational requirements. The primary objective was to replace our existing third-party AI voice provider with a proprietary solution that would reduce production costs while maintaining high-quality conversational performance and supporting large-scale outbound calling. The scope of work included solution architecture, backend software development, AI voice integration, telephony integration, API development, infrastructure configuration, performance optimisation, testing and ongoing technical support. Apex AI worked closely with our team throughout the project to refine functionality, resolve technical challenges and implement improvements as requirements evolved. Key deliverables included a functional AI voice calling platform, integration with our existing business systems, scalable backend infrastructure, optimisation of call handling and conversation workflows, and the technical foundation required to support high-volume outbound customer engagement. The project also included ongoing refinement, troubleshooting and performance improvements to ensure the platform met our commercial objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully delivered a working proprietary AI voice platform that replaced our reliance on a third-party provider and established the technical foundation for future commercial deployment. Throughout development, measurable progress was demonstrated through the successful integration of AI voice services, telephony systems and backend infrastructure, along with the ability to conduct high-volume outbound calling. The platform achieved significant improvements in scalability, successfully increasing outbound calling capacity while reducing the projected production costs associated with our previous solution. In addition, ongoing optimisation and iterative development resulted in measurable improvements in system stability, performance and operational efficiency as the platform matured.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apex AI demonstrated strong project management throughout the engagement. Project milestones were delivered in a timely manner where reasonably possible, and when technical challenges arose, communication was proactive and transparent. The team kept us informed of progress, discussed potential solutions and worked collaboratively to ensure development continued moving forward. Our requirements evolved throughout the project as new ideas, testing outcomes and business priorities emerged. Apex AI responded positively to these changes, adapting the platform to meet our evolving needs without losing sight of the overall project objectives. Feedback was incorporated quickly, issues were addressed promptly and the team remained accessible and responsive throughout the engagement. Overall, Apex AI managed the project professionally, maintained open communication and demonstrated a genuine commitment to delivering a successful outcome rather than simply completing a predefined scope of work.

What was your primary form of communication with Apex AI?

Virtual Meeting

What did you find most impressive or unique about this company?

What impresses us most about Apex AI is their genuine commitment to understanding our business rather than simply delivering software. They took the time to understand our commercial objectives, challenged assumptions where appropriate and worked collaboratively to develop practical solutions. Equally impressive was their technical capability combined with their responsiveness. The team remained accessible throughout the project, communicated openly and approached challenges with a problem-solving mindset. Rather than viewing changing requirements as obstacles, they adapted quickly and remained focused on delivering the best possible outcome. The combination of technical expertise, professionalism and a collaborative approach made Apex AI feel like a true development partner rather than just another software vendor.

Are there any areas for improvement or something Apex AI could have done differently?

We have no significant areas for improvement to identify. The project involved complex AI development, and while there were technical setbacks along the way, Apex AI maintained clear visibility throughout the process. Communication was consistent, expectations were managed appropriately and we were kept informed of progress at every stage. When challenges arose, the team addressed them professionally and worked collaboratively with us to find solutions rather than avoiding difficult conversations. We found their transparency, responsiveness and commitment to achieving the best possible outcome to be a real strength of the engagement.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Regional AI Co, a company that helps regional businesses harness AI through practical training, tailored strategy, and AI-powered creative services, enabling them to compete effectively and achieve real results.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apex AI?

We needed help testing an inbox and admin management tool.

SOLUTION

What was the scope of their involvement?

We needed a tool to manage our inbox while driving, so it needed to be voice-activated and linked to our inbox, calendar, and to-do list. The main insight was that when I was in meetings or traveling on the road, I wanted an app with a voice activation function that could perform actions.

What is the team composition?

We worked with 2–5 teammates from Apex AI.

How did you come to work with Apex AI?

We found them on social media. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from April-May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Apex AI's thought process and outcome were great. When driving, I could add tasks to my to-do list and have one system that went across everything.

How did Apex AI perform from a project management standpoint?

We communicated via virtual meetings and email or messaging apps.

What did you find most impressive about them?

Apex AI's experience and knowledge were impressive.

Are there any areas they could improve?

They could improve their post management.

BACKGROUND

Introduce your business and what you do there.

I’m the director of IT4SME, an IT company. We provide high-performance, GPU-accelerated virtual desktops and secure access to SaaS and web applications using our enterprise browser built specifically for businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apex AI?

I wanted to learn and implement AI for my business fast without having to spend hours researching and learning on my own.

SOLUTION

What was the scope of their involvement?

Apex AI has designed, developed, and implemented two websites for my businesses. We’re also in the middle of building a customized CRM platform for my businesses. The build of the CRM platform is currently in progress, and we expect delivery within a week.

What is the team composition?

We’ve worked with one teammate from Apex AI.

How did you come to work with Apex AI?

We found them on Facebook. We chose them because they offered good value for the cost.

What is the status of this engagement?

We started working with them in June 2026, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My knowledge of AI has increased. The websites are very fast, look professional, and are a great addition to our marketing collateral.

How did Apex AI perform from a project management standpoint?

Apex AI’s project management is professional, and they’ve always delivered on time. We communicate via virtual meetings.

What did you find most impressive about them?

Apex AI is easy to work with, flexible, and able to deliver quickly.

Are there any areas they could improve?

They could provide documentation of the work they’ve done.

BACKGROUND

Please describe your company and position.

I am the Director

Describe what your company does in a single sentence.

We market home and land packages

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apex AI to accomplish?

• Create an AI powered automated stocklist mail out

SOLUTION

How did you find Apex AI?

Referral

Why did you select Apex AI over others?

Pricing fit our budget

How many teammates from Apex AI were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create an automated consolidated stocklist from our suppliers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stocklist was able to be sent out consistently creating refferals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team delivered on time, I made some changes throughout which the team addressed and implemented.

What was your primary form of communication with Apex AI?

Virtual Meeting

What did you find most impressive or unique about this company?

Their speed, price and precision was amazing.

Are there any areas for improvement or something Apex AI could have done differently?

Feedback is to realistically quote timelines for jobs.

BACKGROUND

Please describe your company and position.

I am the Director of an e-commerce platform.
Describe what your company does in a single sentence.

Launching a software product that assists profit visibility for small business owners

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apex AI to accomplish?

• Get an operational prototype
• Full brand and marketing delivery
• Launch to paying customers

SOLUTION

How did you find Apex AI?

Online Search

Why did you select Apex AI over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Apex AI were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My company works with  hospo and retail clients doing one specific thing... finding more profit - I know this sounds like an obvious goal but in my experience less than 10% of micro, small and medium businesses have visibility around if they are actually making money on a daily, weekly and monthly basis -  what I implement is laughably simple and it's exactly the same for $10k revenue per week businesses right up to $25 million per year revenue companies.
I simply take the data they already have and present it in a way that lets them predictively see what is happening in their business before it happens... giving them the tools to tweak labour, cogs etc to generate an extra 3-10% net profit. I can only work with 8 or so clients at any one time. 
apex have helped me systemise this - turn my SOPs in to a software product that can be used by thousands of businesses instead of 8. Dramatically decreasing the cost for each client and exposing pretty much any customer facing business to a proven profit increasing model

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Very simple... I can now attract vastly more clients and therefore my business can scale in orders of magnitude 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yep, spot on. 

What was your primary form of communication with Apex AI?

Virtual Meeting

What did you find most impressive or unique about this company?

Easy question to answer - Apex AI developers are smart! Feel like business running partners and not just some bloke in an unknown country just executing your requests. They are invested, have opinions, drive the project like a proper consultant. 

Are there any areas for improvement or something Apex AI could have done differently?

More visibility for me around the roadblocks I'm going to encounter