Animatrix

BACKGROUND

Please describe your company and your position there.

Freelance commercial film director at various production companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Animatrix?

Several commercials

SOLUTION

How did you select this vendor?

Based on previous work

Describe the scope of their work in detail.

CG animation and VFX studio was chosen to implement the social campaign, called Headlessville, for the biggest Denmark railway company DSB. Four funny, yet serious films (i.e. Gamers, Bike, Reaper and Sms) were directed by me to highlight safety problems in train stations.

Animatrix had a challenge to implement such a major project over a relatively short period of time. After proposing the unique concept of the design, the studio covered the whole animation production process, from the first storyboard sketches to the final render. More than 15 professionals were working in the production.

They implemented a lot of atypical solutions, had a unique visual style, and I was impressed with how they executed it. Definitely, no one could stop us after that so we have implemented a whole new range of new projects: Just Eat, LEGO Overwatch, LEGO City, short movie Stolen Colors. 

For a commercial for Just Eat, a food delivery company, we have created a magical world of food. Watching this beautiful commercial you can feel that way. Animatrix took care of the entire animation production process - from storyboarding to a final clip. LEGO Overwatch, one more common project, forced us to purchase several Overwatch licenses to master the anatomy and psychology of all Lego Overwatch characters.

Dorado map was our new home for 3 months. The whole movie was crafted in house - from rigs, face textures, look development, to animation, rendering and compositing.   LEGO City, we made an awesome project again. To make it look good we had to create a digital LEGO city and animate mini-figures, simulate water, fire, smokes and dust, change city background, remove rigs from live action plates and even fly to space. CG animation and VFX studio the team from Animatrix was fantastic and I loved working with them!

What was the team composition?

I've worked with the lead artists and the producing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I´m always coming back for more projects with them.

How effective was the workflow between your team and theirs?

Really good.

What did you find most impressive about this company?

Their vision of the concepts.

Is there any area for improvement or anything that could have been done differently?

Nope.