Altitude

BACKGROUND

Please describe your company and your position there.

I lead the PR and Communications functions for an ecommerce retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Altitude, and what were your goals?

Our business had grown at a rapid rate over the previous few years without utilising much PR activity, we wanted to begin that journey and Altitude were the right team for the job!

SOLUTION

How did you select Altitude?

The team filled me with confidence immediately. I had crossed paths with them professionally before and had always been impressed with their forward thinking approach to PR.

Describe the scope of their work in detail, including any steps and the final deliverables.

We spent time initially discussing what our goals were, what we wanted to convey and to who, and how we could build on strong foundations to grow our brand, knowledge, successes and reputation to a wider audience.

How many people from the Altitude team worked with you, and what were their positions?

I work directly with all members of the team from Executive, to PR Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've achieved some high profile coverage in several publications, regularly seeing our releases in local, regional and national press. Altitude have secured bespoke features for us and helped us to win both industry based and regional business awards.

Describe their project management style, including communication tools and timeliness.

We have regular catch up meetings and frequent email updates. A member of the Altitude team is always on hand to help!

What did you find most impressive or unique about this company?

Their ongoing commitment to helping us grow and share our successes, but also their creative input are impressive. Working in-house we don't always spot opportunities and the Altitude team are fantastic at drawing out those newsworthy angles.

Are there any areas for improvement or something they could have done differently?

None, we are very happy with our working relationship!