AlgorithmX

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of BoostAd

Describe what your company does in a single sentence.

BoostAd helps businesses create, optimize, and manage high-performing ad campaigns with customizable templates and tools for increased engagement and conversions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AlgorithmX to accomplish?

• Increase Conversion Rate
• Email Automation
• Whatsapp Messaging
• Increase User Retention

SOLUTION

How did you find AlgorithmX?

reached me from Linkedin

Why did you select AlgorithmX over others?

• Pricing fit our budget
• Good value for cost

How many teammates from AlgorithmX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AlgorithmX helped us amplify our web products effectiveness by introducing integrated marketing tools and automation. This collaboration resulted in better engagement, improved conversion rates by 37%, and a measurable increase in sales for our clients. Also, their Reporting dashboard is very clear and helpful for our marketing team.

Key Deliverables:

• Custom Email Marketing Campaigns:
  Fully automated, personalized email workflows integrated.
• WhatsApp Marketing:
  Ready-to-use WhatsApp templates and automation for direct communication.
• A/B Testing Tools:
  Test and optimize our website and landing pages to help us understand which is best to apply.
• User Flow:
  Automations were set: cart abandonment, retargeting, and behavior-based triggers. And we are planning to user other templates for testing.
• Web Notification:
  Increasing our users engagement and rentetion using this feature.
• Performance Dashboards:
  Unified analytics showcasing the combined impact of email, WhatsApp, A/B testing, and all products we user. Even our website analytics is easy to view.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our clients reported a 40% increase in ROI from campaigns optimized with AlgorithmX’s tools. The project demonstrated tangible improvements in engagement, conversion rates, and sales for our clients while enhancing operational efficiency and ROI. This collaboration reinforced our market position as a provider of customizable and effective marketing templates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AlgorithmX excelled in delivering a well-managed project that met our expectations and aligned with our business goals. Their responsiveness and dedication to our needs contributed significantly to the success of the collaboration.

What was your primary form of communication with AlgorithmX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about AlgorithmX was their seamless integration of automation and personalization into marketing campaigns. Their ability to tailor solutions like email workflows, WhatsApp marketing, and A/B testing tools to drive measurable results was both impressive and unique.

Are there any areas for improvement or something AlgorithmX could have done differently?

One area for improvement could be providing more detailed documentation. While their tools are highly effective, having clearer, more in-depth guides would make it easier for our team to fully understand and utilize all the features.