Alerta! Creative

BACKGROUND

Please describe your company and position.

I am the Sr Brand & Design Manager of a nonprofit.

Describe what your company does in a single sentence.

The world's largest corporate sustainability initiative.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alerta! Creative to accomplish?

• Event Production
• Post Production
• Studio Production

SOLUTION

How did you find Alerta! Creative?

Referral

Why did you select Alerta! Creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Alerta! Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Alerta Creative to shoot and direct multiple events, interviews and studio productions and produce multiple videos to be showcased across our channels. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The shoots went smoothly and the quality of the videos were on brand and were delivered on time. It was also wonderful to work with Alerta team as they always come prepared and ready to tackle any challenges that many arise. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was impeccable. 

What was your primary form of communication with Alerta! Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise and flexibility. Alerta! Creative went above and beyond to deliver on our vision. 

Are there any areas for improvement or something Alerta! Creative could have done differently?

I would love to see more of Alerta's creative ideas and would love their help in helping us produce better videos in the future. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of K12

Describe what your company does in a single sentence.

Help learners of all ages reach their full potential through inspired teaching and personalized learning

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alerta! Creative to accomplish?

Develop culturally-relevant creative for the US Hispanic segment to drive K-12 students enrollment

SOLUTION

How did you find Alerta! Creative?

Referral

Why did you select Alerta! Creative over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Alerta! Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Alerta to execute multiple campaigns targeting U.S. Hispanic parents with school-aged children, aimed at driving enrollments for virtual schools powered by K12. Alerta developed culturally relevant and authentic creative strategies that highlight the value of providing quality education from the safety of home. Key deliverables included creative concepting, managing all aspects of design, copywriting, and video production for TV, social media and copy writing, digital assets for advertising. Alerta has also created assets for other efforts such as Hispanic Heritage Month celebrations, corporate reel and transcreation of general market spots adapted to the Hispanic segment. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign assets developed by Alerta have been instrumental in driving the success of our efforts to increase Hispanic enrollments for K12-powered schools. The Hispanic penetration continues to grow YOY, a trend largely fueled by the enrollment season campaigns crafted in collaboration with the Alerta Creative team. Their culturally resonant and impactful materials have played a pivotal role in reaching and engaging Hispanic families to enroll their children in the tuition-free online public schools powered by K12. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Alerta delivered on time and was communicative in the instance there was a need for a change. The team was always responsive, wiling to go the extra mile. They were a flexible, open and responsive to feedback. A great partner overall. 

What was your primary form of communication with Alerta! Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledge about the multicultural segment.  Alerta! Creative's creativity to effectively illustrate a strategy through creative assets stood out.

Are there any areas for improvement or something Alerta! Creative could have done differently?

None at the time that I can think of now.