Aldana Motion VFX

BACKGROUND

Please describe your company and position.

I am the General Manager of Labovida

Describe what your company does in a single sentence.

Laboratorios Vida is an Ecuadorian company dedicated to the manufacture and marketing of pharmaceutical products nationwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aldana Motion VFX to accomplish?

• The goal was to develop a complete campaign from start to finish, including the global marketing strategy, the production and post-production of a commercial to launch a new pharmaceutical probiotic product.
• 1. Market research and strategy: conduct a comprehensive market study to build a global campaign strategy. Define target positioning, key messaging and market entry tactics to launch the new probiotic successfully.
• 2. Creative concept and scriptwriting: develop the creative concept, detailed brief and script. Translate complex medical concepts into clear visual storytelling that highlights the benefits of preventive health.
• 3. Character design and development: design and develop 3D brand assets, focusing on the furry character "Flo". Create key visuals and models to build an accessible, friendly and recognizable image for the brand.
• 4. Commercial production and post-production: produce the main hero commercial, digital adaptations and key visuals.

SOLUTION

How did you find Aldana Motion VFX?

Referral

Why did you select Aldana Motion VFX over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Aldana Motion VFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on developing a comprehensive positioning strategy for a consumer product aimed at both children and adults, seeking to build a relatable, memorable, and distinctive brand identity. Aldana provided support in the creation and production of a mascot as a representative element of the product, as well as in defining the positioning strategy, contributing to establishing an emotional connection with the consumer and more engaging communication for the various target audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful launch of a new pharmaceutical probiotic product, smooth market entry and strong initial visibility across tv and digital platforms.

Sales growth and campaign reach: increase in sales driven by customer awareness of the probiotic's preventive health benefits.

Brand engagement: high audience interest and positive feedback thanks to the friendly and accessible 3D character (Flo).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed in an organized manner, focused on achieving the objectives set for product development. Throughout the process, Aldana demonstrated a strong ability to understand needs and expectations, accurately interpreting the requirements and translating them into a proposal that aligned with what was requested.

What was your primary form of communication with Aldana Motion VFX?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their ability to quickly understand what we were looking for and grasp the essence of the project, transforming our ideas into clear, creative proposals aligned with the product's objective. Furthermore, they stood out for their agility in responding, incorporating adjustments, and keeping the project on schedule, making the process smooth and effective.

Are there any areas for improvement or something Aldana Motion VFX could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the CEO / Director of Panamericana Films

Describe what your company does in a single sentence.

Film Production 

movies.. commercials, documentaries vidro clips tv

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aldana Motion VFX to accomplish?

• Goal: a VFX-enhanced campaign making viewers travel to Italy, without shooting in Europe. We filmed entirely locally, keeping costs efficient. We drew inspiration from the landscapes of Val d’Orcia to capture the romantic, cinematic essence associated with the Italian countryside and its products.
• To achieve this goal, we provided: environment development, color grading, beauty retouching, AI, chroma key, VFX direction, 3D mapping, 3D tracking, matte painting, set extension and digital compositing.
• The goal was to create a promotional campaign for a hypermarket chain.

SOLUTION

How did you find Aldana Motion VFX?

Referral

Why did you select Aldana Motion VFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Aldana Motion VFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scene assembly and integration

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen increased sales and a stronger perception of quality for this range of products brought from Italy to the Dominican Republic through their hypermarket chain.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excelent on point

What was your primary form of communication with Aldana Motion VFX?

Virtual Meeting

What did you find most impressive or unique about this company?

Quality response price  art crafting

Are there any areas for improvement or something Aldana Motion VFX could have done differently?

Nop