Aida Pioneer

BACKGROUND

Please describe your company and position.

I am a Director of VERO

Describe what your company does in a single sentence.

VERO is a visual, commercial & digital accelerator for real estate in development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aida Pioneer to accomplish?

• Brand manual for social media
• Promo video development
• Design services

SOLUTION

How did you find Aida Pioneer?

Referral

Why did you select Aida Pioneer over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Aida Pioneer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

VERO went through a business transformation and got rebranded. We've already had new positioning and Brand Platform as a one-stop agency: the Visual, Commercial & Digital Accelerator for Real-Estate in development. We came to AIDA for developing a detailed guide for brands’ presence and communication in digital including web design, LinkedIn, and Instagram guides. AIDA expanded and implemented the existing brand identity. 

The result of their work was a practical visual tool of VERO social media design with explanations and examples of the content including all types of posts – static, 360 images, animation, reels, stories, etc. They also created an advertising campaign for the rebranding launch. The idea was to highlight the wow effect of VERO cases and to demonstrate the key expertise of the team. The deliverables include a series of key visuals and the video.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We got a package of branded guides and promo-video which gave us a detailed direction on how to work with branded materials for a marketing team in different channels. Everything was done in time and with a feeling of joy in the process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At AIDA Services, our collaborative approach to project management ensures that you have the right team members by your side every step of the way. From the dedicated Customer Success Manager to the highly skilled Creative Director and Designer, we prioritize close engagement and seamless communication throughout the entire process. Every stage of the project was delivered on time.

What was your primary form of communication with Aida Pioneer?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

With AIDA, you can rely on the expertise and guidance of our Customer Success Manager, who serves as your key point of contact. They are there to understand your unique needs, align objectives, and facilitate smooth collaboration. By working closely with you, they ensure that your requirements are effectively communicated to the rest of the team, fostering a clear understanding of your project's specific expertise. 

When it comes to specialized areas such as design or video production, we go the extra mile to ensure clarity and minimize any potential misunderstandings. Our Customer Success Manager assists in organizing meetings with our designers or video production team, ensuring that you have direct access to the experts you need. These collaborative sessions are invaluable for maintaining transparency and clarity, providing insights into project progress and the rationale behind every decision made. 

By fostering open lines of communication and encouraging teamwork, we aim to create a cooperative environment that maximizes your project's success. We believe that transparency, regular updates, and meaningful interactions lay the foundation for a strong partnership.

Are there any areas for improvement or something Aida Pioneer could have done differently?

No, everything was great.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Oasis Belarus and Bobruisk Brewery, a Belarus-based beverage company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AIDA Pioneer?

We were looking to introduce a new flavored beer brand through creative advertising.

SOLUTION

What was the scope of their involvement?

Our company specifically needed an ethical yet creative campaign that complied with our government's stringent guidelines in advertising alcoholic beverages. We initially showed our project brief to AIDA Pioneer, and they helped our team develop branding and advertising strategies for our new product.

After the brainstorming phase, we decided to use their team's idea of introducing a new artist in our country with the same name as our beverage brand. Our branding materials centered on the artist's fictional character, and AIDA Pioneer created social media pages and content using the character's brand identity. Once they set up the profiles and launched the introductory ads, AIDA Pioneer then deployed our entire marketing campaign via Instagram, Tiktok, and YouTube.

What is the team composition?

I worked with five resources from AIDA Pioneer, including their creative director, account manager, and code writer.

How did you come to work with AIDA Pioneer?

They're our go-to partner for anything advertising-related. Given our long and successful working history, it was natural for us to onboard AIDA Pioneer for this particular project.

How much have you invested with them?

We spent $100,000.

What is the status of this engagement?

The project ran from June 2020–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

AIDA Pioneer uniquely and ethically promoted our new product — they came up with creative strategies that were in line with our government's guidelines on marketing alcoholic beverages, which proved their team's versatility in branding.

How did AIDA Pioneer perform from a project management standpoint?

They had quick response rates.

What did you find most impressive about them?

We were most impressed with AIDA Pioneer's ability to address any creative dilemma we had.

Are there any areas they could improve?

No. Everything was great, and I'd recommend their services to anyone.

Do you have any advice for potential customers?

Trust their team to make creative solutions for any branding or advertising challenges you're facing.

BACKGROUND

Introduce your business and what you do there.

We're a Belarusian classified which specializes in the sale of cars, buses, trucks and other transport. The site is rank among the Top 20 most visited websites in Belarus according to Alexa, Similarweb and Gemius.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

The main challenge was to tell a target audience that any person can find his car on av.by. So, if you are looking for a car, come to us to find it and buy it. Your car is here!

SOLUTION

What was the scope of their involvement?

AIDA Pioneer is our partner. The agency thinks up a creative concept for our advertising. And then it helps to realize an idea.

We chose a variant of one of the most famous songs of the generation of the 1990s. The main characters were coconuts. The coconuts sang a song. The advertising was bright, noticeable and at that time it was simple and understandable.

How did you come to work with the vendor?

We get acquainted with AIDA Pioneer in 2017. And we have been working together since that time.

What is the status of this engagement?

We work with the agency until now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have different documents: service agreement, supplementary agreements, acts of acceptance of services. We pay for their job.

How did the vendor perform from a project management standpoint?

We wouldn't work with them for 4 years if they worked bad. But we are together still now. So, they manage our projects well.

What did you find most impressive about them?

The agency always plunges into the project heavily. Every time it’s really good ideas.

Can work in a very short time. I can call the manager at any time. Feel their client. They are professionals at what they are doing.

Are there any areas they could improve?

I don’t know.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Concept Group, a company that produces and sells through their own retail network.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Aida Pioneer Group?

Our company has a kids’ clothing brand which we’ve had for a long time but have not marketed in the past two years. To renew the information around this brand, we sought Aida Pioneer Group’s help for an advertising campaign. We also needed to restore the traffic in our physical stores since customers have stopped visiting due to the COVID-19 lockdown. We turned to Aida Pioneer Group to help us rearrange our relationship with our customers. 

SOLUTION

What was the scope of their involvement?

Our most recent advertising campaign centered around a childrens’ school uniform. Aida Pioneer Group drove the effort to ensure that our seasonal collection would be sold out across our entire retail network which covers 58 cities in Russia. The team also refreshed the image around this collection of clothing, presenting our brand as the best producer of kids’ apparel. 

We also underwent a tactical approach where we came up with an interesting way to present our brand of children’s clothing. Adia Pioneer Group developed a concept where four main superhero figures presented their talents to the public while wearing our uniforms. This way, anyone who would see the superheroes would associate them with our brand. 

We used several communication channels like TV, public advertising, and social media to promote this idea. Aida Pioneer Group made use of YouTube, Instagram, and Facebook for social media promotion. 

What is the team composition?

We work with around seven people which includes the creative director, account manager, copywriter, and a team of designers. We also have a class production manager since we're shooting TV advertisements.

How did you come to work with Aida Pioneer Group?

When we gave an assignment to the agencies we had pre-selected, Aida Pioneer Group seemed to have the best understanding of the apparel market. They also had the ability to put themselves in a kid’s mentality. The other agencies were focused mainly on marketing to parents, which was understandable. Considering the children’s perspective, however, could make all the difference. We hired Aida Pioneer Group for those reasons and also for their focus on delivering practical results. 

How much have you invested with them?

We’ve spent more than $100,000 for their services and for media expenses. 

What is the status of this engagement?

We started the project in May 2021 and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten awesome results from our campaign; we’ve sold almost 90% of our collection and have exceeded our expectations for revenue. Our goal was to receive $616 million in sales, and so far, we’ve already made $868 million.

How did Aida Pioneer Group perform from a project management standpoint?

Aida Pioneer Group’s account manager is very good. They’re amazing at working and delivering in the short term, considering that we completed all of our campaigns in four weeks’ time. Everything is straightforward. We communicate mainly through Telegram and email. 

What did you find most impressive about them?

Aida Pioneer Group thinks about our business as though they were a part of our own company. They don’t just think like a creative advertising agency, they think like businessmen. 

The team also has a very experienced creative director who makes the whole idea behind our campaigns work. They’re very interesting but in a down-to-earth way.

The third most impressive thing about Aida Pioneer Group is that their processes are very organized. It makes it easy for me, as the client, to participate in the work without spending too much of my time. There are no surprises because I’m always in the loop when it comes to decisions and strategies. The team always communicates every design choice to ensure that we are on the same page.

Are there any areas they could improve?

We did a lot of work remotely because of COVID-19 and it has made some things a bit more complicated. Other than that, however, there’s nothing for them to improve on since we’re a good match. The chemistry between our company and theirs is really good.

Do you have any advice for potential customers?

Be as honest as possible with Aida Pioneer Group. Don’t be afraid to discuss your situation and budget because, as they've done with us, they’ll surely manage to create something out of nothing. Also, if there's anything about the way they communicate or their team structure that you don’t like, don’t hesitate to let them know. This will help you get the best results and engagement from the agency.

BACKGROUND

Please describe your company and your position there.

I'm Communication Specialist at the United Nations Population Fund (UNFPA) in Belarus.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aida Pioneer Group, and what were your goals?

We requested a set of 7 TV reels for older people presenting COVID prevention measures in a very clear and simple to remember and follow. The goal was to reach older population thru television as one of the main communication channels for them.

SOLUTION

How did you select this vendor and what were the deciding factors?

We usually follow United Nations rules for service providers - it's an open and publicly announced bidding process. Offers are evaluated based on:

1. the technical (including CVs of all members of the team that will be working within the project; relevant portfolio, etc.) and
2. creative proposal and
3. the total cost of the services (price quote).

The evaluation is carried out in a two-step process by an ad-hoc evaluation panel. Technical proposals are evaluated for technical compliance prior to the comparison of creative proposal and price quotes.

All three parts (technical, creative and price offer) are evaluated by the panel members and then their evaluations are calculated thru formula (70% of evaluation goes to creative proposal). In case of a satisfactory result from the evaluation process, UNFPA awards a contract to the Bidder that obtain maximum total score.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a debriefing. We needed a campaign on COVID prevention measures targeted at the older people, most vulnerable social group, and their families as operating actors in protecting their parents.

We requested a set of 7 TV reels and posters, each addressing one of the most important and lifesaving patterns of COVID prevention rules. The main challenge was to disaggregate complex and lengthy WHO/Ministry of Health guidelines and structure them in a set of simple to learn and follow in everyday life routines easily locked with attractive and comprehensive key visuals.

Aida Pioneer creative team developed scripts meeting all UNFPA requests (re: one-action per message instructions, clear simple language, no use of complex sentences, etc.) and provided us with detailed, clear and perfectly structured animatics/scripts.

It was so nice and encouraging to see personal, emotional engagement (above excellent professional commitment) in the project! Understanding the highest social importance of the awareness project for the health of (older) people and the whole society, the team managed to significantly shorten the production period.

UNFPA as well noted that Aida Pioneer selected a wide range of excellent voices for dubbing – both in Russian and in English. For this project voices were in many ways important to create the bright, vivid lead characters of each video.

Who did you work with and what was the feedback process like?

We worked with an account manager who was the driving force in following the time schedule and all arrangements re: logistics and negotiations. She successfully managed all agreement processes and provide us with all necessary information on the progress.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to COVID restrictions in the country we weren't able to conduct knowledge-attitude-practices survey with the target audience after the campaign.

Describe their project management style, including communication tools and timeliness.

The while AIDA Pioneer team, including account manager and engaged specialists, was excellent on communication and easy to find common language with state partners involved (Ministry of Health). It was very inspiring to see how professionally and ethically the AIDA Pioneer team negotiated with them and met their requests providing references, explanations and examples.]

All changes, if any, were announced well in advance, and we strictly followed the time frame. Bot only account manage communication with us – the whole project team participated and this approach saves us a lot of time and cut significantly agreement iterations. Due to COVID the whole process was distant thru video calls and chats.

What did you find most impressive or unique about this company?

We were the most impressed with their creative capacity and ability to dive deep down into the topic. suggest several excellent approaches, and skills to communicate smoothly with all involved parties.

Are there any areas for improvement or something they could have done differently?

I’m working with Aida Pioneer for about 10 years and absolutely happy with the processes, products and results.

BACKGROUND

Please describe your company and position.

I am the CEO of Greemint Inc

Describe what your company does in a single sentence.

Gamifying Recycling for a Greener Future

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aida Pioneer to accomplish?

• Desingn and Naming

SOLUTION

How did you find Aida Pioneer?

Referral

Why did you select Aida Pioneer over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Aida Pioneer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached Aida Pioneer to create a name and identity for our upcoming mobile application, set to launch later this year. The project kicked off with a discovery meeting, during which we delved into our objectives, target audience, competition, and all other pertinent aspects we wanted them to consider. Utilizing this information, Aida Pioneer meticulously crafted a project timeline, outlining the necessary steps and delivery dates in detail. 

Following their in-depth research, they presented us with several naming options. Once we settled on a choice, they transitioned into the identity development phase, all while adhering to the established timeline. Each step was executed according to the proposed schedule. As a result of our collaborative efforts, we have now successfully obtained a compelling name and a cohesive identity for our application.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have now effectively established a captivating name and a cohesive identity for our application as a consequence of our collective efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Aida Pioneer accurately crafted a project timeline, encompassing all the essential processes and ensuring timely delivery. Our communication was exceptional and seamless, addressing all our needs effectively.

What was your primary form of communication with Aida Pioneer?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed by Aida Pioneer's transparency throughout the project. They guided us through each stage, held regular meetings to review deliverables, and promptly addressed all of our questions.

Are there any areas for improvement or something Aida Pioneer could have done differently?

Aida Pioneer did an excellent job, and we were extremely pleased with the quality of their work and the level of care they provided. I highly recommend Aida Pioneer as a reliable and responsive business partner.

BACKGROUND

Please describe your company and your position there.

I am the director at agency of business-events White Square. We hold international advertising festival White Square and other projects

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aida Pioneer?

We hired them to update our visual identity of the Festival - website, promotional items, printed materials, ad campaign materials

SOLUTION

How did you select Aida Pioneer and what were the deciding factors?

We choosed this vendor after the creative pitch where we get the best in our opinion solution

Describe the project in detail and walk through the stages of the project.

Agency Aida Pioneer created the identity of the festival based on the classic game “The Snake”. Idea of the concept behind the snake symbolizes continuous growth and development: professionally, in the business environment and in the industry as a whole

How many resources from the Aida Pioneer team worked with you, and what were their positions?

2-3 persons, account manager, copywriter, designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result, the project won a prize at several international festivals: KIAF, IDEA, WHITE SQUARE. We are grateful to the Aida Pioneer agency for their operational immersion in the project, high-quality concept development, as well as for active project management

How effective was the workflow between your team and theirs?

It was easy to communicate and find all solutions

What did you find most impressive or unique about this company?

They were very creative, and their solutions were aligned with our marketing tasks from a brief.

Are there any areas for improvement or something they could have done differently?

everything was fine