AGENCIA SEO MEXICO

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Directo of a medical equipment retailer.

Describe what your company does in a single sentence.

It is an e-commerce company specializing in the sale and distribution of medical supplies, equipment, and materials for clinics, hospitals, and individual consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AGENCIA SEO MEXICO to accomplish?

• Generate more organic sales through a comprehensive SEO strategy focused on transactional keywords and specialized content.
• Increase organic traffic to the website and rank key medical product categories at the top of Google.
• Optimize site architecture and improve loading speed to meet Core Web Vitals and provide a better user experience.

SOLUTION

How did you find AGENCIA SEO MEXICO?

Online Search

Why did you select AGENCIA SEO MEXICO over others?

• Good value for cost
• Company values aligned

How many teammates from AGENCIA SEO MEXICO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired AGENCIA SEO MÉXICO to execute a comprehensive SEO strategy for our online medical products store. The scope of work included:

• A complete technical site audit to identify crawling, indexing, and Core Web Vitals issues.
• Restructuring of product and category pages to improve internal linking and user experience.
• Transactional keyword research focused on high-converting products and specific medical terms.
• On-page optimization of key pages, including titles, meta descriptions, headings, and schema markup.
• Implementation of a scalable content strategy: medical product guides and informative articles.
• Backlink analysis and recommendations for removing toxic links and proposing relevant link acquisition opportunities.
• Setup and optimization of Google Search Console, Google Analytics, and monthly reporting dashboards.

The project was structured into monthly deliverables with defined KPIs for organic traffic, keyword rankings, and product visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 45% increase in organic traffic during the first six months of implementation.
• More than 60 keywords ranked in the Google Top 10.
• Average load time improved by 28%, which positively impacted the user experience.
• 35% increase in conversions from the organic channel.
• Increase in the site's average CTR after optimizing titles and meta descriptions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was clear, organized, and always results-oriented. They delivered the agreed-upon deliverables on time and within a well-documented structure. They assigned us a lead SEO consultant who kept us informed weekly about progress and priorities. They were also very responsive to our needs, adapting the strategy when we detected changes in the market or internal priorities. Communication was constant, professional, and efficient.

What was your primary form of communication with AGENCIA SEO MEXICO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most about AGENCIA SEO MÉXICO is their technical approach and ability to translate complex data into clear actions. They not only execute, but also explain the rationale behind every strategic decision. Furthermore, their commitment to results is evident: they constantly monitor key indicators and adjust the strategy when necessary. Their deep understanding of technical SEO gave us a lot of confidence from the start.

Their ability to adapt to client needs and their clarity at every stage of the process make working with them a reliable and effective experience.

Are there any areas for improvement or something AGENCIA SEO MEXICO could have done differently?

At times, the pace of execution was faster than our internal ability to keep up with the flow of tasks. While this demonstrates proactivity, it would have been helpful to establish a more balanced schedule between deliverables and approvals from the outset, considering our timescale as a large company.