Building Brand Affinity In New Cultures

FULL STACK AGENCY HELPING YOUNG BRANDS MAKE AN IMPACT IN THEIR COMMUNITY

Having worked in the competitive Asia to America marketing world we have decided to bring our skills to our hometown. Affinity culture is a full-stack, agile marketing agency that builds your brand’s digital community to cement your online and offline brand loyalty.

$1,000+
$100 - $149 / hr
2 - 9
Houston, TX
Founded 2019

Total Reviews: 3

Average Referral Rating: 4.3 /5

Most Common Project Size: Less than $10,000; $XX,XXX – $XXX,XXX

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Affinity Culture Review Insights

Overall Review Rating

4.8

Quality 4.8
Schedule 5.0
Cost 4.7
Willing to Refer 4.3

Top Mentions

Review Highlights

High ROI and CTR for Marketing Campaigns

Affinity Culture's marketing efforts, including ad campaigns and lead generation, resulted in higher-than-industry-average click-through rates and return on investment, demonstrating their effectiveness in driving results.
Responsive and Knowledgeable Team

Clients praised Affinity Culture for their expertise in planning sophisticated marketing campaigns and their quick, effective responses to unexpected challenges, such as manuscript resizing for a book launch.
Effective Communication and Workflow

Clients highlighted the ease of communication and effective workflow with Affinity Culture, often facilitated by regular meetings and the use of various apps for ongoing updates.
No Areas for Improvement Noted

All reviews indicated that clients were satisfied with Affinity Culture's services, with no areas for improvement or significant issues mentioned.
Proficiency in E-commerce Solutions

Affinity Culture demonstrated strong capabilities in e-commerce development, including Shopify template customization and the creation of customer loyalty programs for fashion brands.

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Affinity Culture Reviews

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E-Commerce Development
Less than $10,000
Jan. - July 2018

4.5

Quality: 4.5

Schedule: 5.0

Cost: 5.0

Willing to Refer: 4.0

“Marc is super responsible and detail-oriented, I trust him 100%.”

Mar 2, 2020

CEO, Fashion Brand

Anonymous

Retail
Shanghai, China
11-50 Employees
Online Review
Verified

Affinity Culture provided e-commerce and web development for a fashion brand. Created using Shopify, the platform features template customization and a customer loyalty program.

The platform helped funnel and increase product sales. It was completed on-time and met the partner’s expectations. Affinity Culture is detail-oriented and trustworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am founder and CEO of a fashion womenswear brand focus on high-end sustainable natural fiber knitwears.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Affinity Culture?

Build an eCommerce website

What were your goals for this project?

Bilingual, customer royalty program, social media content update in the website, instagram linked to the website

SOLUTION

How did you select this vendor?

They were recommended by the graphic designer

Describe the project and the services they provided in detail.

The site was built on Shopify. Marc's team did alteration on Shopify's template to achieve our goals, also Marc design a customer royalty program.

What was the team composition?

There was a graphic designer, a marketing specialist

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Helped us to bring sales from instagram to website

How was project management arranged and how effective was it?

The e commerce website is not our source of income. We built it just because we needed a website. We are happy the website is completed in time, but we didn't promote it

What did you find most impressive about this company?

Marc is super responsible and detail-oriented, I trust him 100%.

Are there any areas for improvement?

RATINGS

4.5

Social Media Marketing
Less than $10,000
May 2019 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 4.0

"We have a really good relationship and work well together."

Dec 10, 2019

Director, VIPOP

Anonymous

Retail
Hong Kong, Hong Kong
1-10 Employees
Phone Interview
Verified

Affinity Culture manages SMM and strategy for an e-commerce firm. They handle analytics reporting and a portion of content creation responsibilities for the partner's Facebook, Instagram, and Twitter accounts.

The services and deliverables yielded positive results for the client. As the team continues to support SMM efforts, they prioritize their relationship with their partner, communicating regularly and effectively. Their work has provided frequent, accurate updates on social media engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of VIPOP, an e-commerce website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Affinity Culture?

I needed help with social media marketing.

SOLUTION

What was the scope of their involvement?

They helped us with all the social media marketing and strategy for our company. Using Google Ads, they made a weekly report containing our engagement metrics for Facebook, Instagram, and Twitter. To enhance our presence, they also create content for social.

In addition to the content and tracking, they assist in our effort to determine what direction to take our brand through our many products. They respond to the comment that we get on social media, managing that presence for us.

What is the team composition?

We work with one person from their team.

How did you come to work with Affinity Culture?

We went to one workshop together about marketing. Our teams connected there.

How much have you invested with them?

We spent less than $2,000 on the project.

What is the status of this engagement?

We started working together in May 2019, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been good. We can check everything more quickly now.

How did Affinity Culture perform from a project management standpoint?

We have weekly meetings by phone. While we occasionally meet in-person, we generally use email and other apps to communicate.

What did you find most impressive about them?

I’m happy. It’s working very well.

Are there any areas they could improve?

No, we have a really good relationship and work well together.

Do you have any advice for potential customers?

I recommend using them.

RATINGS

5.0

Other Digital Marketing
Less than $10,000
Jan. - Feb. 2020

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Affinity Culture's team was extremely knowledgeable about how to plan sophisticated marketing campaigns."

Mar 15, 2020

Author, Soul Secrets of Salsa

Claire Timberlake

Other Industry
Houston, Texas
1-10 Employees
Online Review
Verified

Affinity Culture provided marketing and advertising services for an author. This included lead generation, Mailchimp marketing, Facebook advertisements, and manuscript reformatting.

The marketing campaign resulted in a click-through above the industry average and an increased ROI. Affinity Culture consistently communicates with the client to ensure they can provide services in a timely manner. The team is experienced, hard-working, and helpful.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the author of Soul Secrets of Salsa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Affinity Culture?

I hired Affinity Culture for an ad campaign, lead generation, and Mailchimp book launch. They went above and beyond, though. I faced a glitch the day before their services were set to start when I got a notice from KDP (Amazon Publishing) that my manuscript didn't fit my book cover.

The experts on the advanced team at KDP thought I'd have to reformat my manuscript (which would set back my launch back days and cost me more). Affinity Culture jumped in to resize my cover quickly, just in time to make my deadline that night.

What were your goals for this project?

To get book sales, exposure, and leads.

SOLUTION

How did you select this vendor?

I got a referral.

Describe the scope of their work in detail.

Affinity Culture worked to build a strategy for launching my book and execute the plan. The team set up a series of Facebook ads, emails to be sent to influencers' lists, lead generation landing pages, and auto email campaigns.

What was the team composition?

I worked closesly with the Creative Director Marc Bacani

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ads and lead generation had a higher than industry average click-through-rate and ROI

How effective was the workflow between your team and theirs?

Working closely with Marc made communication and planning simple and fast.

What did you find most impressive about this company?

Affinity Culture's team was extremely knowledgeable about how to plan sophisticated marketing campaigns.

Are there any areas for improvement?

RATINGS

5.0

"Great team to work with"

Locations (1)

2 - 9

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Affinity Culture

Building Brand Affinity In New Cultures

Focus

Highly Rated Similar Providers

Affinity Culture Review Insights

Overall Review Rating

Top Mentions

Review Highlights

High ROI and CTR for Marketing Campaigns

Responsive and Knowledgeable Team

Effective Communication and Workflow

No Areas for Improvement Noted

Proficiency in E-commerce Solutions

Reviews mentioning:

Affinity Culture Reviews

E-Commerce & Web Dev for Fashion Brand

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SMM for E-Commerce Website

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing & Advertising for Author

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Locations (1)

Affinity Culture

Building Brand Affinity In New Cultures

1 Locations

Focus

Highly Rated Similar Providers

Affinity Culture Review Insights

Overall Review Rating

Top Mentions

Review Highlights

High ROI and CTR for Marketing Campaigns

Responsive and Knowledgeable Team

Effective Communication and Workflow

No Areas for Improvement Noted

Proficiency in E-commerce Solutions

Reviews mentioning:

Affinity Culture Reviews

E-Commerce & Web Dev for Fashion Brand

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SMM for E-Commerce Website

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing & Advertising for Author

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Locations (1)