Contact AFC Consulting
Get a custom proposalAds, SEO and AI visibility, measured to the sale
AFC Consulting is a customer acquisition consultancy founded by two partners, Antonin Charpateau and Apollinaire Fraysse. Our stance: tell you the truth about your acquisition.
Paid ads bring you customers today. SEO and visibility in AI answers bring down what those customers cost you tomorrow. We run both together, and we measure what every euro really brings back, all the way to the sale or the signed contract, not just the click.
Antonin runs paid media and measurement: Google Ads, Meta, LinkedIn, TikTok, conversion tracking and CRM integration. Apollinaire builds long-term visibility: SEO, presence in ChatGPT, Gemini, Perplexity and Google AI Mode answers, creative briefs and conversion analysis. Both are Google Ads (Search, Measurement, AI) and LinkedIn Ads certified.
Three rules guide our work. We never present a result we cannot prove. We would rather have you cut a campaign than keep it running to bill you. And we speak plainly, without jargon.
In practice: fixed fees, never a percentage of your ad budget, which you pay directly to the platforms. No minimum commitment, 30 days' notice. No salesperson or account manager in between: you talk to the two people doing the work.
More than 30 clients served and €500,000 in ad spend managed in total, across e-commerce, B2B lead generation, software companies and, as a white-label partner, agencies.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2025
Service Lines
- Advertising
- 30%
- Digital Strategy
- 10%
- Performance Marketing
- 10%
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Industries
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Clients
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Our Story
Two people, one stance: telling you the truth about your acquisition. Antonin Charpateau and Apollinaire Fraysse both hold degrees in digital marketing and UX/UI design, and cut their teeth at agencies. There, they saw too many budgets spent on campaigns nobody
What Sets Us Apart
Measured all the way to the sale
We connect your campaigns to your CRM and track results to the signed customer, not the click. You see what every euro really brings back, and we never claim a result we cannot prove.Fixed fees, no cut of your ad spend
We charge a fixed monthly fee, never a percentage of your advertising budget, which you pay directly to the platforms. No minimum commitment, 30 days' notice, and we would rather have you cut a campaign than keep it running to bill you.You work directly with the two partners
No salesperson or account manager in between. Antonin runs paid media and measurement, Apollinaire runs SEO and AI visibility, and both handle every account themselves.
Contact AFC Consulting
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