Advisory Impact Marketing

BACKGROUND

Introduce your business and what you do there.

I was the US management consulting marketing leader (retired) of PwC, a global professional services network offering audit and assurance, consulting, tax, and legal services to help organizations accelerate growth and sustain moment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Advisory Impact Marketing to accomplish for PwC’s management consulting marketing initiatives?

We needed help with marketing management and execution services across several practice areas and PwC’s advisory alliances portfolio. The goal was to ensure strategic, comprehensive marketing coverage across US advisory.

SOLUTION

What was the scope of their involvement?

We hired Advisory Impact Marketing for a multi-year engagement across PwC advisory practices supporting marketing functions. On an as-needed basis, they assumed responsibility for various go-to-market initiatives, which included strategic planning, messaging, and campaign execution. Their deliverables included marketing plans, messaging frameworks, and campaign deliverables.

What is the team composition?

We worked with one teammate from Advisory Impact Marketing.

How did you come to work with Advisory Impact Marketing?

I worked with them at a previous company and then brought them into PwC because of their high-quality, strategic work.

How much have you invested with them?

We spent ~$500K.

What is the status of this engagement?

We worked together from August 2013 to August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PwC advisory saw 79% aggregate growth from 2013–2021, with advisory going from $9.5 billion to $17 billion, or 7.5% CAGR. This was made possible by a strategic, robust marketing team effort. Moreover, Advisory Impact Marketing helped us improve the quality of a long-standing finance benchmark report by reconfiguring it and adding new video elements that increased engagement. They also developed a new white paper focused on growth in conjunction with our Wharton partnership and created over 30 finance-related case studies. We saw increased readership.

How did Advisory Impact Marketing perform from a project management standpoint?

Their project management was strategic, organized, and extremely professional. They knew how to provide leadership and manage up and down. They delivered on time and within budget. We primarily communicated through virtual meetings and email. 

What did you find most impressive about them?

Advisory Impact Marketing's ability to be easily plugged in where needed across the organization was impressive. They were quick to adapt to PwC‘s culture and ways of working. They were experts at networking within the organization, which was essential to project execution.

Are there any areas they could improve?

No, there weren’t any.