AdverPR

BACKGROUND

Introduce your business and what you do there.

I'm the communications manager at an online products and services company. We help millions of users worldwide achieve their online goals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdverPR?

The company needed a PR partner that could help shape our business narrative and consolidate our platform as the best adtech provider for clients who wanted to expand or generate even more growth.

SOLUTION

What was the scope of work done by AdverPR?

AdverPR was in charge of leveraging our launches to the press through compelling PR strategies, providing support to our executives during interviews, managing communications crises, and more. For example, we worked on the Adweek Latam 2020 and the América Móvil announcement in Mexico in 2022. 

For the Adweek project, we generated over 30 stories across Latin America, and for the América Móvil project, we generated over 50 stories, all with positive or neutral comments.

What is the team composition?

We worked with five teammates from AdverPR.

How did you come to work with AdverPR?

I learned about AdverPR through a close friend's referral. I chose them because they combined smart and sharp strategies with unique storytelling for brands.

What is the status of this engagement?

We worked together from September 2019–March 2023, when our company closed its Latin America operations.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We generated over 30 stories across Latin America for Adweek and over 50 stories for América Móvil, all with positive or neutral comments.

How did AdverPR perform from a project management standpoint?

AdverPR delivered sharply on time. We primarily communicated via email and weekly meetings.

What did you find most impressive about them?

AdverPR had amazing knowledge of the Latin American media. They also had excellent skills in driving company narratives.

Are there any areas they could improve?

I don't think there was anything they could improve on.