Adstuck Consulting

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager for an education management association.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adstuck Consulting?

We needed their team to support our PPC and social media marketing efforts.

SOLUTION

What was the scope of their involvement?

As part of my work, we collaborate with retainer-based agencies such as Adstuck Consulting and rely on them to support our pipelines in digital marketing.  In particular, Adstuck Consulting handled our paid media and social media campaigns on Facebook, Instagram, and LinkedIn.

Our marketing projects were based on the briefs and marketing plans generated by our team. Adstuck Consulting would then work on those ideas and create iterations, which they forward to me for our team's approval. They'd work on any edits or additional implementations per our request and move forward with the delivery phase. Once we were done with the implementation and optimization stages, their team would then help generate summaries for these reports.

What is the team composition?

I worked with an account manager and a media planner.

How did you come to work with Adstuck Consulting?

They were strongly recommended to us by another agency and my former colleague.

How much have you invested with them?

Our retainer contract with Adstuck Consulting amounted to about $30,000–$40,000.

What is the status of this engagement?

Our marketing project ran from February–August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We initially set a target of 2,800 leads, but Adstuck Consulting exceeded our marketing expectations by generating a total of 4,200 leads. Their team performed well and surpassed our diversity metrics — overall, they rewarded us with high-yielding results and a great working experience.

How did Adstuck Consulting perform from a project management standpoint?

We communicated via online messaging and Zoom and relied on Tableau and Google Analytics for project management and transparency reports. Adstuck Consulting was a reliable partner that paid attention to our needs and addressed any issues that occurred.

What did you find most impressive about them?

Adstuck Consulting were true experts in digital marketing, and that was apparent in the solutions they created for us. They understood our target market and impressed us with quality forecasts and marketing reports that helped us flesh out valuable information. Additionally, they amazed us with their AR/VR prowess, an impressive addition to their overall creativity.

Are there any areas they could improve?

They should start promoting their VR/AR services.

Do you have any advice for potential customers?

They have a strong understanding of a business's market audience, so give them a chance to prove that to you, apart from giving them other digital marketing-related tasks.