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Ad Matrix Pvt Ltd

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Think Digital, Think Admatrix

Admatrix is the leading digital marketing and advertising agency in Varanasi, delivering innovative strategies that drive real results. From SEO and social media to branding and paid ads, we help businesses grow with data-driven solutions and creative excellence.

  • Min project size
    Undisclosed
  • Hourly rate
    < $25 / hr
  • Employees
    50 - 249
  • Locations
    Varanasi, India
  • Year founded
    Founded 2014

Overview by:

Reviewer avatar
Virendra Kumar
CEO About the Team

1 Locations

  • Varanasi , India

Service Lines
Advertising
40%
Digital Strategy
20%
Search Engine Optimization
20%
Social Media Marketing
20%
Select Focus Area
Social Media Focus
Facebook Advertising
35%
LinkedIn Advertising
35%
Twitter Advertising
30%
Industries
Education
10%
Home Services
10%
Information technology
10%
Media
10%
Medical
10%
Real estate
10%
Retail
10%
eCommerce
10%
Beauty
5%
Dental
5%
Roofing
5%
Sports
5%
Clients

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Our Story

We are Ad Matrix, a full‑service Varanasi advertising agency with 20+ years’ experience crafting and executing integrated campaigns across digital, outdoor, cinema, radio, TV and print. Our tight-knit team of creatives, media planners, writers, designers and strategists delivers measurable brand recall and growth for clients from local businesses to national brands. We prioritize results, expertise, in‑house production and long-term client success.

Meet the Team

Virendra Kumar

Virendra KumarCEO

Quick Facts

12 years in business

Team Breakdown

SEO Team (3)
Social Media Team (5)
Graphics Team (12)
Video Editing Team (5) +2 Teams

Tools and Technology

Zoom
Microsoft Teams
Google Meet

Commonly Asked Questions

We’re currently interested in taking on projects focused on brand building, digital marketing, integrated advertising campaigns, and creative media solutions. We’re particularly keen on projects involving digital marketing and performance campaigns, social media and content creation, outdoor and cinema advertising, radio and print campaigns, brand launches, and 360° marketing initiatives. We’re especially interested in working with businesses looking to increase brand awareness, generate leads, reach new markets, or launch and scale their products and services. We’re open to both short-term campaigns and long-term marketing partnerships, depending on the project scope and objectives.

Our success rate and ROI vary depending on the campaign objective, industry, budget, and media mix. We measure performance against agreed KPIs such as reach, engagement, qualified leads, conversions, customer acquisition, and overall brand growth. For performance-driven campaigns, we continuously track and optimise campaigns to improve cost per lead, conversion rates, and return on ad spend (ROAS). For brand-focused campaigns, we evaluate success through reach, visibility, engagement, and brand awareness. We typically establish clear benchmarks at the beginning of each project and report performance against those targets, rather than quoting a single ROI figure across all projects.

We measure success based on the specific objectives and KPIs agreed upon at the start of each project. Depending on the campaign, these may include brand awareness, reach and impressions, engagement, website traffic, qualified leads, conversions, customer acquisition cost, and return on ad spend (ROAS). We use regular campaign reporting and performance analysis to track results, identify opportunities for optimisation, and ensure the campaign is delivering measurable business value. For long-term engagements, we also look at sustained brand growth, customer engagement, and overall ROI.

Our onboarding process is structured, collaborative, and focused on understanding the client’s business before developing a strategy. We typically begin with an initial discovery discussion to understand the client’s objectives, target audience, brand positioning, challenges, budget, and expectations. We then review the existing marketing activities and identify opportunities across relevant channels. Once the objectives and scope are agreed upon, our team develops a tailored strategy and campaign plan, including the recommended media mix, creative approach, timelines, deliverables, and KPIs. After client approval, we move into execution with dedicated coordination between our strategy, creative, media, and execution teams. Throughout the engagement, we maintain regular communication, provide performance updates, and use campaign insights to optimise activities and improve results.

Our project management process is structured around clear objectives, timelines, responsibilities, and regular communication. We begin by defining the project scope, deliverables, KPIs, budget, and timelines with the client. A dedicated team coordinates the different stages of the project, including strategy, creative development, media planning, execution, and reporting. We maintain clear communication with clients throughout the project, with regular updates and approvals at key milestones. We track deliverables and timelines closely, address any issues or changes proactively, and ensure all work stays aligned with the agreed objectives. After launch or campaign completion, we review performance, share insights and reports, and identify opportunities for optimisation or future campaigns.

Locations (1)

First Floor, Plot No. 66, near VN Convent School, Vindhyavasini Nagar Colony, Orderly Bazar Varanasi, India 221002

21 - 30

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