45AI

45AI is an AI-native creative and production agency in Warsaw, Poland, part of the 45Avenue group alongside McCANN Poland, Weber Shandwick, Spark Warsaw and Made in PR — around 230 people across seven agencies.

We take a campaign from idea to delivery without a film set. Our team comes from advertising and film — strategists, creative directors, VFX and 3D specialists, cinematographers — who learned AI, not the other way round.

What we do:

AI commercials for online and TV. A complete spot: concept, script, direction, world and characters, image, sound, music, voice-over and every broadcast version. 100% AI where the brief allows it, hybrid when a brand ambassador or live footage is involved.

Campaign systems. One idea developed into assets across channels, products, seasons and markets, so a new wave reuses the same world instead of a new production.

Creative automation. Our Creative Farm turns a single packshot into scenes, formats, language versions and video for Meta, GDN and e-commerce. The system produces, our art directors approve.

Brand storytelling. Branded films, series and music videos when 30 seconds is not enough.

Selected results:

- Empik: an A/B test on one Meta account, AI creatives against traditional ones. 10x more creatives (1,000 vs roughly 100), CTR 10-50% higher and CPC about 35% lower at the same goals.
- Diablo Chairs and Jan Nowak: 12,000+ statics and 8,000+ videos across 13 markets, built from packshots in one system, for a B2C and a B2B brand.
- Betclic: the "Grunwald stadium" campaign for digital and OOH, image and sound 100% AI, delivered with McCANN Poland.
- Also Philips, RoleValue and Karkinos, our own 7-minute AI film.

Every project runs one process: brief, strategy, creative brief, concept, production, post, QC and legal, delivery. Legal review covers rights, brand compliance and AI Act labelling.

We work with enterprise brands and with agencies, in Polish, English and other European languages.