24&16 Films

24&16 Films is a hybrid production studio in Gurugram, India, and part of Wynngrid. We put real cameras and new tools on the same set, so brand films ship in days, not months. We make brand films, performance ads, micro-dramas and music videos, and we finish VFX, grading and sound design in house. We also keep a roster of real creators that brands can cast in films, ads and series.

Recent work: a Mother's Day film for Myntra, from idea to first cut in under a week, watched by 617K people. Twelve ad films for Neeman's in two weeks; the best returned 21x ROAS. A regional Pujo film for Allen Solly, made round the clock to land in under 7 days. A music video with a real creator that passed 1.2M Instagram views with no media spend.

How we work: concept and brief, a storyboard where every shot is planned (including which we shoot and which we build), production (in-house AI or hybrid, depending on the brief), sound design and VFX, an early first cut, then edits and delivery of masters and cutdowns for every platform. We've made films for 50+ brands.