12Strategies

BACKGROUND

Please describe your company and position.

I am the Founder of Nexxt Ideas

Describe what your company does in a single sentence.

We are software development firm that specializes in AI implementation and custom software development for enterprise businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 12Strategies to accomplish?

• Strategy around marketing
• Content creation
• Paid media and brand narrative

SOLUTION

How did you find 12Strategies?

Online Search

Why did you select 12Strategies over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from 12Strategies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

12Strategies was engaged to lead and restructure Nexxt Ideas’ marketing department with the goal of increasing qualified inbound leads, clarifying the company’s brand position, and aligning marketing efforts with sales for their operations-focused software business. Their mandate included both high-level strategy and hands-on execution, ensuring a measurable impact across all marketing functions.

To begin, 12Strategies conducted a full audit of Nexxt’s marketing team and operations. Based on their findings, they restructured internal roles and workflows, providing strategic leadership that improved accountability, communication, and delivery speed across the department. This structural shift laid the foundation for long-term scalability.

One of the most impactful contributions was the development of a refined brand narrative centered around the concept of “modernization without disruption.” This messaging resonated deeply with Nexxt’s varied Ideal Customer Profiles (ICPs) and served as the backbone for all outbound communications. With the narrative in place, 12Strategies tailored campaigns for each ICP, ensuring message-market fit across platforms.

Their content strategy included launching an SEO-driven blog, elevating LinkedIn engagement, and transitioning static posts to high-impact multimedia—especially video. At the same time, they developed a founder-led thought leadership program that positioned Nexxt as a trusted voice in its space. The creative direction and tone were carefully optimized to drive conversions and increase trust.

On the paid media side, 12Strategies rebuilt campaigns from the ground up. They eliminated underperforming generic ads and replaced them with ROI-focused creative optimized for each ICP. Campaigns were continuously improved through A/B testing and bi-weekly performance reviews to ensure the most efficient use of budget.

Equally important was aligning marketing with sales. 12Strategies implemented clear handoff processes, UTM tracking protocols, and a centralized dashboard to measure performance across the funnel. This alignment ensured that sales and marketing were working in lockstep, improving lead quality and pipeline visibility.

Finally, they operationalized all campaign efforts through marketing systems that allowed for scale, automation, and consistent optimization. From campaign launch to reporting, 12Strategies embedded structure and rigor in how marketing operated. Bi-weekly reviews ensured constant improvement and rapid iteration of all live initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

12Strategies was brought in to lead and restructure Nexxt Ideas’ marketing department with the goal of increasing qualified inbound leads, creating a clear brand position, and building alignment between marketing and sales for our operations-focused software business. Over 6 months, they implemented a comprehensive strategy spanning content, paid media, brand narrative, and funnel optimization. Their approach was surgical and strategic.

• They nailed our message-market fit with the “modernization without disruption” narrative, then built campaigns tailored to each ICP.
• Launched SEO-driven blogs, boosted LinkedIn engagement, and replaced generic ads with ROI-focused creative.
• Built founder-led thought leadership, aligned sales with our team, shifted static posts to high-impact videos, and operationalized everything through smart systems, UTM tracking, and bi-weekly optimization.

Our measureable success was the increase in leads, content engagement and brand awarness. All of which was done with precision throughout our engagement with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

12Strategies demonstrated a highly structured and results-driven approach to project management throughout our engagement. From the outset, they set clear milestones and maintained strong momentum, delivering each item on time and to scope. Their ability to balance strategy with execution ensured we always knew what was being worked on, when it would be delivered, and how it aligned with our goals.

They were extremely responsive to our evolving needs and quick to adjust when priorities shifted and always open to feedback. Regular communication through weekly check-ins, detailed updates, and collaborative tools kept everyone aligned and informed. Their disciplined workflow, attention to detail, and client-focused mindset made the partnership seamless and efficient.

What was your primary form of communication with 12Strategies?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about working with 12Strategies was their unwavering commitment to our company’s success. From day one, they treated our business as if it were their own. They weren’t just a vendor executing deliverables, they were a true partner, invested in our outcomes, attentive to our needs, and always thinking a few steps ahead.

Their team consistently went above and beyond, offering proactive suggestions, refining strategies, and adapting quickly whenever we hit a roadblock. You could tell they take extreme pride in their work and everything they delivered was thoughtful, polished, and aligned with our vision. That level of care is rare. It feels like we have an internal marketing team that believes in our mission as much as we do.

Are there any areas for improvement or something 12Strategies could have done differently?

Nothing to mention. We are thrilled with their work and have them in an on-going engagement. Highly recommended!