Zi Public Relations Consultancy

BACKGROUND

Please describe your company and position.

 I am the Communications Manager of an energy & natural resources company 

Describe what your company does in a single sentence.

A precious and base metals explorer and developer 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zi Public Relations Consultancy to accomplish?

• PR Services
• Strategic counseling

SOLUTION

How did you find Zi Public Relations Consultancy?

Referral

Why did you select Zi Public Relations Consultancy over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zi Public Relations Consultancy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Responsible for managing and enhancing the company's reputation, fostering positive relationships with stakeholders, addressing potential reputational risks, and effectively communicating the company’s values, initiatives, and achievements. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in positive sentiment from media coverage and social media mentions.
Decrease in negative sentiment associated with the company. 
Community concerns addressed or resolved during the project timeline.
Increase in attendance or participation at town hall meetings, community events, or public consultations.

Increase in local employment or procurement opportunities directly tied to mining operations.

Rising media mentions in industry-specific publications, regional outlets, and mainstream media.
Higher ratio of positive or neutral coverage compared to total coverage.
Growing number of journalists and influencers attending media briefings, site visits, or press events.

Growth in followers or subscribers across platforms (LinkedIn, Twitter, Instagram).
Increase in engagement rates (likes, comments, shares) on campaign posts.

Decrease in response time to social media inquiries or complaints.

Increase in awareness of sustainability initiatives or CSR programs, as measured through surveys or website traffic.

Reduction in the duration of negative news cycles or controversies.

Successful counter-narratives or factual corrections disseminated.
 
Benchmarking Improvements
Sustained Engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was great, delivered all items on time. They were highly responsive to our needs, demonstrating flexibility and a proactive approach to addressing any challenges or changes. Their clear communication and attention to detail is amazing.

What was your primary form of communication with Zi Public Relations Consultancy?

In-Person Meeting

What did you find most impressive or unique about this company?

What impresses me most is their exceptional flexibility allowing them to adapt seamlessly to changing circumstances. Their authentic approach makes every interaction feel genuine and trustworthy. Plus, their deep understanding of the political context ensures their strategies are always informed and impactful. Combined with their outstanding strategic thinking, they consistently deliver solutions that are effective. 

Are there any areas for improvement or something Zi Public Relations Consultancy could have done differently?

No.