Zettler Digital

BACKGROUND

I am the eCommerce Manager of David Donahue

David Donahue is a premium menswear brand specializing in dress shirts, including non-iron and stretch styles in a range of fits.

OPPORTUNITY / CHALLENGE

• Performance Marketing
• Growth Marketing
• Website Redesign & Optimization (CRO)

SOLUTION

• Online Search
• Referral

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

6-10 Employees

Performance Marketing — Managed Google and Meta campaigns, including budgets, ad testing, and reporting.

Growth Marketing— Managed email campaigns in Klaviyo and used customer research to inform targeting and messaging.

Website Optimization and CRO — Oversaw our Shopify storefront reskin and identified opportunities to improve the shopping experience and conversion.

RESULTS & FEEDBACK

Our eCommerce business saw strong year-over-year growth in both online sales and order volume. Paid campaigns on Google and Meta delivered strong returns on ad spend, and Klaviyo email campaigns and automated flows contributed to online revenue.

The Zettler team is responsive and easy to work with. They keep projects moving, deliver on time, communicate clearly, and adjust quickly when our priorities shift across paid media, email, and website work.

• Virtual Meeting
• Email or Messaging App

What stands out is how well they connect paid media, email, and the website. They look at the full customer journey, from what gets someone to visit the site to what makes them buy and come back.

As we found our footing, slightly more proactive communication early on. We’ve since set up a system of regular check-ins and reviews to stay aligned on priorities and next steps and it has been working very well.

BACKGROUND

I am the Retention Marketing Manager of Shinola

Shinola is a Detroit-based design brand crafting quality watches, leather goods, jewelry, and lifestyle accessories that are built to last and made to be lived in.

OPPORTUNITY / CHALLENGE

• Grow Revenue & Retention
• Optimize Campaigns & Flows
• Strengthen Execution & Efficiency

SOLUTION

Referral

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

2-5 Employees

Scope of Work: Zettler Digital was responsible for the strategy, execution, management, and optimization of Shinola's Email & SMS marketing program through Klaviyo, with the goal of driving revenue, improving retention, increasing engagement, and strengthening customer lifetime value.

Key Deliverables:
- 1. Email & SMS Campaign Management - Campaign strategy, audience targeting, scheduling, deployment, and ongoing performance optimization.
2. Lifecycle Flow Development & Optimization - Audit, consolidate, build, and manage automated journeys across Welcome, Abandonment, Post-Purchase, Transactional, and Winback flows.
- 3. Segmentation & Personalization - Develop targeted audiences and personalized messaging based on customer behavior, purchase history, and engagement.
- 4. Creative Development - Produce branded copy and design for lifecycle flows, including up to 20 new or substantially revised Email & SMS messages monthly under the expanded scope. Campaign creative remained in-house.
- 5. A/B Testing & Continuous Optimization - Test subject lines, creative, offers, timing, segmentation, and flow logic to improve conversion and revenue.
- 6. Reporting & Analytics - Maintain custom Klaviyo reporting, analyze performance trends, and provide monthly insights and actionable recommendations.
- 7. Technical Implementation & Support - Optimize signup forms, troubleshoot integrations, improve automation logic, and support Klaviyo/Shopify functionality.
- 8. Strategic Planning & Collaboration - Develop and maintain a prioritized CRM roadmap, conduct monthly performance reviews, and provide ongoing strategic support.

Overall Deliverable: A centralized, data-driven Email & SMS program with continuous improvements to campaign performance, lifecycle automation, customer engagement, and retention.

RESULTS & FEEDBACK

Key measurable outcomes from our partnership with Zettler Digital include:

- 1. Revenue Growth - Email & SMS attributed revenue increased 16% YoY, with campaign revenue up 96% YoY. 
- 2. Improved Engagement - Email engaged audience grew 40% YoY, while SMS engaged audience increased 94% YoY.
- 3. Stronger Deliverability - Improved Klaviyo deliverability score from 91 to an all-time high of 96/100.
- 4. Lifecycle Performance - Non-Welcome automated flow revenue increased 64% YoY, demonstrating improvements across retention journeys.
- 5. SMS Innovation - Launched RCS messaging, generating a 44% lift in unique click-through rate versus traditional SMS/MMS.
- 6. Operational Efficiency - Consolidated campaign and lifecycle flow management, improving coordination, accountability, and ongoing optimization. 

Note: These are Shinola CRM program results from 2026, not independently verified measures of Zettler's incremental impact.

Zettler Digital has consistently demonstrated strong project management, delivering work on time and meeting deadlines. Their team is responsive, proactive, and flexible, adapting quickly to shifting priorities and business needs. Communication is clear, collaboration is seamless, and they regularly provide strategic recommendations and solutions beyond the immediate scope of work. They've been a reliable extension of our internal team throughout the partnership.

Virtual Meeting

What stands out most about Zettler Digital is their combination of strategic insight, industry knowledge, and technical expertise. Their team is highly attentive, responsive, and thorough, consistently taking initiative to identify opportunities, solve problems, and recommend improvements beyond the immediate scope of work. They operate as a true strategic partner rather than simply an executional agency.

An opportunity for improvement would be more proactively identifying areas for growth and optimization, with more frequent strategic and tactical recommendations beyond the immediate scope of work.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Movie Poster Warehouse, a retail company that sells and ships movie posters worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zettler Digital?

We initially needed Zettler Digital to fix some issues on our website.

SOLUTION

What was the scope of their involvement?

Zettler Digital has fixed issues on our website. The team has also created new versions of our website and handled all our marketing needs, including email marketing, SMS, social media ads, and PPC campaigns. Zettler Digital has worked on our email marketing campaigns, which are sent to our 100,000+ customers worldwide.

What is the team composition?

We've worked with 2–5 teammates from Zettler Digital.

How did you come to work with Zettler Digital?

Shopify referred Zettler Digital to me. I chose them over other options because their pricing fit our budget, and I got along well with Ben (Founder & CEO); I could feel his passion and knowledge.

How much have you invested with them?

We've spent around $100,000.

What is the status of this engagement?

We started working with Zettler Digital in November 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen improvements in our email engagement and ROAS on our PPC and social media ads. Zettler Digital has also fixed issues and glitches on our website, which has led to noticeable improvements in our business operations and customer experience.

How did Zettler Digital perform from a project management standpoint?

Zettler Digital is always very communicative, explains themselves clearly, and budgets properly. We've never had an issue with a project not being delivered on time; everything has always been very prompt. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Zettler Digital is easy to get along with, very knowledgeable, and truly cares about our business and how they can improve it.

Are there any areas they could improve?

I can't think of anything for Zettler Digital to improve.

BACKGROUND

Please describe your company and position.

I am an executive at Vegas Matt

Describe what your company does in a single sentence.

We sell branded merchandise to align with our social media channels. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zettler Digital to accomplish?

• Set us up with Klaviyo.
• Help with email campaigns.
• Improve flows to retain customers.

SOLUTION

How did you find Zettler Digital?

Online Search

Why did you select Zettler Digital over others?

• High ratings
• Company values aligned

How many teammates from Zettler Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to implement Klaviyo and affiliated services and didn't have the bandwidth to do it ourselves. We outsourced to Zettler Digital and have had great results. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased our revenue from email and SMS flows, increased our SMS sign ups, helped to retain customers. Also helped to sunset customers so that we weren't spending marketing dollars on unengaged customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent response time, very knowledgeable, I've learned to ask them before adding any apps to our shop. They might have a better solution or a recommended app. Very helpful. 

What was your primary form of communication with Zettler Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

We very much appreciated how quickly we were able to get up and running. When I first contacted them I was in chaos mode. They stepped in, organized some steps, and we've only improved from there. 

Are there any areas for improvement or something Zettler Digital could have done differently?

I think everything is going great. Possibly the only thing I would say is to have a "brand on boarding", so they'd know our colors, logos, preferred wording, etc. That's likely more a me thing than a Zettler Digital thing. We don't have a brand kit. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Buckeye Brownies, an e-commerce company that creates gourmet three-layered brownies and blondies in Akron, Ohio. We offer unique flavors and nationwide shipping for online orders as gifts or personal treats.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zettler Digital?

We needed help growing our website revenue from existing traffic, building a full-funnel email and SMS program in Klaviyo, and scaling new customer acquisition efficiently through Google and Meta ads.

SOLUTION

What was the scope of their involvement?

Zettler Digital runs our email, SMS, paid media, and on-site optimization as an integrated growth team. They handle our retention strategy, including Klaviyo flow builds and optimization, campaign calendar, segmentation, and SMS. Regarding on-site CRO, they manage our A/B testing roadmap and execution, landing page and product page updates, and a custom Build Your Bundle builder that replaced two legacy bundle flows.
Moreover, Zettler Digital provides custom Shopify development for a proprietary cart app that auto-adds free gifts for promo codes like win-back offers.
They also manage our personalization efforts by syncing Klaviyo segments to the testing tool so returning subscribers and lapsed holiday buyers see tailored offers in the announcement bar and cart. Finally, they handle our paid media campaigns on Google and Meta and provide creative direction and monthly performance reviews tied to our P&L.

What is the team composition?

We work with 2–5 teammates from Zettler Digital.

How did you come to work with Zettler Digital?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and aligned company values.

How much have you invested with them?

We’ve spent around $10,000 to $49,999.

What is the status of this engagement?

We started working with them in August 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in our average order value (AOV) and conversion rates over time. Our AOV has increased by 9.1% since we implemented the new widget in October 2026. Our conversion rates have also increased from 1.14% to 1.31% for the Build Your Brownie Box product page.

How did Zettler Digital perform from a project management standpoint?

Zettler Digital delivers on time. Their communication is good, and they provide updates throughout the project. The team is very professional and offers true high-level guidance. We communicate via virtual meetings.

What did you find most impressive about them?

Their high-level changes in optimizing our website are impressive. From new product widgets to weekly conversion rate tests, their work has had the biggest impact on our business. Zettler Digital doesn’t feel like an agency but more like a business partner. Moreover, their level of detail and simple expertise in the e-commerce space are unique. This is needed to continue growing our business.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

I am the President of InnerVision Crystals

Jewelry, Crystals & Stones

OPPORTUNITY / CHALLENGE

• Google & Meta Ads
• SEO
• Website

SOLUTION

Referral

• High ratings
• Company values aligned

2-5 Employees

Worked to streamline and optimize ad spend and ROAS. Reach new clients & markets, marketing through email and SEO help.

RESULTS & FEEDBACK

Helped us optimize operations, deliver ads and delivered a ROAS in 4x - 6x range.

Yes, easy communication with Ben and others

• Virtual Meeting
• Email or Messaging App

Ben is very good at identifying the issues within advertising and marketing that need adjustments and then build around that success

N/A