Built for Brands Who Demand Senior-Level Expertise
ZATO is a senior-led PPC Marketing Agency specifically engineered for high-growth Ecommerce brands and mid-market B2B companies.
We don’t believe in the "full-service" model where Google Ads becomes a secondary afterthought. Instead, we operate as a Specialist Guild, focusing exclusively on the technical and strategic depth of Paid Search and Shopping.
Who We Service
Our ideal partners are sophisticated Ecommerce brands and "flyover state" manufacturers typically spending between $100k and $500k per month. These businesses are often too complex for generalist agencies to "set and forget," but "too small" for massive global conglomerates to treat with anything but junior-level attention. We bridge that gap by providing surgical precision to accounts that have outgrown standard management.
The ZATO Engineering Approach
We move beyond standard "account management" by treating Google Ads as a technical system that requires constant calibration. We engineer the underlying infrastructure—from custom algorithmic bidding models to proprietary scripts that "un-box" Google’s automation. Our goal is to protect your profit margins by ensuring the most expensive machine in your business runs at peak efficiency. At ZATO, your account is managed by experts with a decade of experience, never passed off to junior staff or interns.
About PPCKirk
ZATO was founded by Kirk Williams, widely known in the industry as PPCKirk. A TEDx speaker, author of "PPC: The Specialized Agency Blueprint," and consistently named one of the most influential PPC experts in the world, Kirk brings a pragmatic, "Ownership Mentality" to every engagement. He is an industry veteran who prioritizes human-to-human business and technical transparency over agency "black boxes."
Why ZATO?
Single-Channel Depth: We focus exclusively on Google Ads to provide elite technical mastery. Flat-Rate Pricing: We don't charge a "growth tax" on your spend; we price for the complexity of the engineering required.
"Their knowledge of Google Ads and communication skills are impressive."
Apr 14, 2026
CEO, Weston Heated Apparel
Brandi Sutter
Verified
eCommerce
Orlando, Florida
1-10 Employees
Online Review
Verified
ZATO PPC Marketing manages a heated apparel company's Google Ads. The team is responsible for creating ads, monitoring keywords, and managing budgets for search, Performance Max, and shopping ads.
ZATO PPC Marketing's work has increased the client's ROAS from 2.2 to 3.0, boosting profits. The team has decreased the client's CPL, has done a great job managing the client's heavily seasonal business, and their communication is great. ZATO PPC Marketing's knowledge of Google Ads is impressive.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Weston Heated Apparel, an e-commerce company that sells heated apparel.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ZATO PPC Marketing to accomplish for your eCoerce business selling heated apparel?
We needed to increase our ROAS and remove any bad spending.
SOLUTION
What was the scope of their involvement?
ZATO PPC Marketing handles my entire Google Ads account, including creating ads, monitoring keywords, and managing budgets. The team manages our search ads, Performance Max ads, and shopping ads.
What is the team composition?
We work with 2–5 teammates from ZATO PPC Marketing.
How did you come to work with ZATO PPC Marketing?
They were referred to me. I chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.
How much have you invested with them?
We’ve spent around $50,000 in services over the years.
What is the status of this engagement?
We started working with them in January 2025, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
ZATO PPC Marketing has increased our ROAS from 2.2 to 3.0, which has increased our profits. We’ve seen this improvement within a few months. Our CPA has also decreased.
How did ZATO PPC Marketing perform from a project management standpoint?
Their communication is great. They’ve done a great job managing our heavily seasonal business. We communicate via virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
Their knowledge of Google Ads and communication skills are impressive.
Are there any areas they could improve?
There’s nothing they need to improve.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
We’re ZATO, a purposefully small micro‑agency singularly focused on Paid Search. Our team, led by founder Kirk Williams (known as PPCKirk online) and senior strategists with Google experience, brings 50+ combined years of PPC expertise across Google Shopping, Search, YouTube and SMB programs. We partner long‑term, test daily, keep low client‑to‑manager ratios, and deliver measurable account improvements and industry recognition through audits, consulting, and hands‑on management.
Meet the Team
Kirk WilliamsOwner & Founder
Meet Kirk Williams (@PPCKirk), owner of ZATO. Named a Top 25 Most Influential PPCer 9 years straight, he's a global conference and TEDx speaker, industry author, and a leading expert in Paid Search and Shopping Ads (who still works in accounts!).
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