Your Extra Marketer

BACKGROUND

Please describe your company and your position there.

I'm a sales executive for a US-based software development company with development centre in Eastern Europe. Company is focusing on providing software development and consulting services based on Microsoft platforms and technologies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Extra Marketer?

We were looking for a partner that could create text content for our new website.

What were your goals for this project?

We wanted to position our company as an expert in building corporate portals, CRM systems, business process automation and digital transformation solutions.

SOLUTION

How did you select this vendor?

I worked with founders of this company before and was sure that services will be provided on a very high level

Describe the scope of their work in detail.

We had several personal meetings with this vendor to discuss concept of future website. Then we provided detailed briefs explaining our expertise. Based on provided information vendor prepared SEO research. The results of this research were used as basis to create effective content. On later stage vendor participated in design approvals and corrections.

What was the team composition?

We were dealing directly with managers of this vendor, so i'm not sure how many people were involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were completely satisfied with the cooperation as new website improved brand recognition and highlighted more narrow positioning of our company.

How effective was the workflow between your team and theirs?

I was impressed by their interesting and creative approach to the project. Vendor took care of different aspects of the project and provided expert advises even after their part of the project was completed.

What did you find most impressive about this company?

This company is really easy to work with. I would specially highlight their flexibility and creativity.

Are there any areas for improvement?

Hope they will add more and more services to become full-circle agency.

BACKGROUND

Please describe your company and your position there.

Co-Founder, Chief Executive Officer at Devstark.

Devstark is a full-cycle custom application development company. We develop web products and solutions using modern technology to optimize businesses. We help our clients coming from various fields like transport & logistics, hospitality & travel, healthcare & wellness, and education, to become an innovator in their industry and to earn much higher returns. 
 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Extra Marketer?

We needed a copywriting for a landing page. This landing page is to describe our solution for any typical SaaS businesses.

What were your goals for this project?

The goal was to create a proper informative structure for the landing page with strong catchy wording and professional context. 

SOLUTION

How did you select this vendor?

Since I subscribed to ‘Your Extra Marketer’ page on Facebook, I was aware that Nikita’s team has a deep focus in copywriting and marketing. I always experienced a prompt and reactive feedback. Whenever there was a need I contacted him and after a quick call straight we used to get down to work, which was always professional and fast. 

Describe the scope of their work in detail.

1. Requirement discussion (briefing)
2. Competitors overview
3. Create a structure for the landing page
4. Create the wording for all sections of the landing page
5. Proof-reading

What was the team composition?

A copywriter, a lead copywriter, a proof-reader.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result we created the content for the https://saas.devstark.com 

How effective was the workflow between your team and theirs?

Ultra effective. We used Google Docs for both deliverables and feedback. The guys were pretty responsive and attentive in the chats. From time to time we had calls where we discussed the points which better to discuss over the voice. 

What did you find most impressive about this company?

The most valuable thing is that the guys plunged into the problem and asked the right questions, many questions. These questions even helped us better to understand what and how we want to sell. We got deep insights throughout the work process. And as an ultimate result, the whole delivered work was outstanding.

We do not imagine, it could be done better. And overall communication and impression about the company is super positive. The team is so friendly and easygoing, you feel comfortable at any point working with them. Highly recommended. You won’t regret it.

Are there any areas for improvement?

Nothing of that... all is great. Thanks guys. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of GKeyLab. We specialize in virtual reality B2B solutions in the medicine, healthcare, and health and safety industries.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Extra Marketer?

We hired Your Extra Marketer for several projects related to improving our website and online content. Our original site served primarily as a business card for our company, but we wanted it to be more informative and related to our services.

SOLUTION

What was the scope of their involvement?

Your Extra Marketer provided a range of services. Through helping us establish our goals and laying out a detailed approach, they served as our marketing and strategy development partner. They created several different landing pages for each of our company’s services.

Though their team hadn’t worked with virtual reality products before, they quickly versed themselves in our business and technologies. Once they had a solid understanding of our industry, they helped us create a list of relevant keywords to use in our content.

What is the team composition?

I worked directly with Vitali (Co-Founder & CMO, Your Extra Marketer).

How did you come to work with Your Extra Marketer?

Because there were several options local to us, we carefully searched the market for vendors that had already worked in the IT sector. Your Extra Marketer had positive customer feedback and they were experienced in the field, so we felt comfortable with them.

How much have you invested with them?

We had a budget of $5,000–$10,000, so they were cost-effective for us.  

What is the status of this engagement?

We worked together from September–December 2018. We’re currently rebuilding our site with the materials Your Extra Marketer provided, and there’s potential for a future marketing engagement with their team.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to the work Your Extra Marketer did for us, our site is more structured and stands out in the modern digital market. All of the content prepared by their team has helped our site accurately reflect our vision. We’ve improved as a company due to their support in understanding our goals and past mistakes.

How did Your Extra Marketer perform from a project management standpoint?

Vitali managed the project well—all communication and planning efforts were smooth. Knowing every hour of work contributed to our success, they handled the work carefully and quickly. The team was very professional and were productive workers.

What did you find most impressive about them?

Though we’re a young company, it’s clear Your Extra Marketer had a professional, seasoned team.

Are there any areas they could improve?

If we continue to work together in the future, we’ll be able to find an area for improvement. As of now, the project went well for us.  

BACKGROUND

Introduce your business and what you do there.

I’m the head of the IT consulting and marketing department for Elinext, a software development company that provides full-cycle IT consulting services. We work with companies looking to automate operations or increase their revenue through new technologies. We also set up dedicated teams for technology companies that build their own products or that require particular expertise.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Extra Marketer?

We’re overhauling our website—the new version will have a better structure and much more content. We want to showcase our software development expertise in various industries, but each has its own specificities, so we needed to identify client issues and appeal to them. On the whole, we wanted to highlight how we could help clients’ businesses grow.

SOLUTION

What was the scope of their involvement?

Your Extra Marketer was tasked with creating the copy for numerous landing pages that represent our expertise in certain domains. They continue to support those pages with a series of blog articles covering nontrivial topics. We’ve utilized them in different ways throughout our partnership. At the moment, we’re working on content for one particular industry

Our main website is meant to give prospective clients an idea of our expertise, services, industry-specific certificates, and portfolio. Your Extra Marketer also publishes industry articles covering the challenges someone would typically come to us for. They report when a piece is finished and ask for comments. After my feedback, Your Extra Marketer polishes the article until it’s ready to be published.

We’ll be revisiting our collaboration with Your Extra Marketer this month, and I plan to send them new tasks.

What is the team composition?

Our primary contact points have been their chief editor and their co-founder. I’ve also interacted with a few other team members via email.

How did you come to work with Your Extra Marketer?

We did quite a bit of research to find a marketing partner who fit our needs. Your Extra Marketer specializes in building entire marketing concepts, especially for IT companies, so we knew they’d be a good fit.

I reviewed their LinkedIn profile and found they had vast experience in the field. We met a few times to discuss what we wanted, our strengths, and our weaknesses. As part of a trial, Your Extra Marketer created several copy versions of one of our landing pages, which we liked, so we hired them.

How much have you invested with them?

We’ve spent about $25,000.

What is the status of this engagement?

We started working with Your Extra Marketer around April 2016, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I determine success based on how well-optimized, meaningful, and cross-linked a website is. Your Extra Marketer has followed these three areas, so we’re more than happy with their approach. They’re professionals, and we’ve never had a problem with the team.

We continually track website traffic and visitor behavior. We’ve seen a leap of organic traffic on the landing pages that feature Your Extra Marketer’s content. It’s been amazing to see an increase in parameters like user count, time spent on the site, and click-through rates. The number of inquiries has also grown, primarily thanks to their work.

How did Your Extra Marketer perform from a project management standpoint?

We work based on the plan their team created before kickoff. They asked a lot of questions before the start, which was fine; without receiving those answers, they wouldn’t be able to present our company’s expertise.

We communicate via email, Skype, phone, and in-person meetings. Your Extra Marketer is flexible with how we communicate and accommodates to our calendar.

What did you find most impressive about them?

I was impressed by their knowledge of IT industry specifics, particularly sending the right message to prospects to get them hooked. Your Extra Marketer asks detailed and important questions, which makes me believe their IT proficiency is high. They can identify the right message for attracting any client type in our field.

Are there any areas they could improve?

They could improve their timing. Your Extra Marketer has sometimes pushed back deadlines, but we’re okay with that—content creation sometimes depends on the writer’s state of mind. Improving their timing would be superb, though.

Do you have any advice for future clients of theirs?

Your Extra Marketer is professional, and potential clients should know that good results come only after investing a large portion of time and effort. Make sure to answer their questions thoroughly and give them the information they require. If you do, they’ll exceed expectations and do a great job.

BACKGROUND

Introduce your business and what you do there.

I'm the chief marketing officer for Oxagile, a custom software development company. We’re an international company with our HQ in the U.S. and the development office in Belarus.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Extra Marketer?

We were in the process of redesigning our corporate website, which was really critical for us because it’s the major lead generation channel for the company. We had a huge roadmap of new landing pages and content we wanted to create. We needed some extra help because of limited internal capacity.

SOLUTION

What was the scope of their involvement?

Your Extra Marketer serves as a subcontractor doing a combination of online and offline marketing. They work on marketing collateral (e.g., brochures and leaflets), landing pages, blog posts, and presentations.

We work mostly with clients based in the U.S. and Canada and rest come from Europe, the U.K., Scandinavia, and Benelux countries. Your Extra Marketer’s did digital research on our target groups in order to determine the best-qualified keywords for content marketing.

What is the team composition?

Our primary point of contact is Mikita (Editor and CEO, Your Extra Marketer).

How did you come to work with Your Extra Marketer?

We started by having them produce some trial landing pages. We published them and tracked their performance. They outperformed our regular landing pages, so that was a good sign that they knew what they were doing.

What is the status of this engagement?

The main engagement was from September 2016–December 2017. We successfully completed our web redesign but we continue to work with them on presentations and offline marketing collateral for trade shows and exhibitions.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They doubled the number of leads generated from our online marketing materials, which is the major indicator of the success of their online strategy. We are overall very happy with the work that they did for us.

How did Your Extra Marketer perform from a project management standpoint?

They’re really responsive and very flexible in terms of delivery timelines. We sometimes have strict deadlines such as needing things done by the end of the day. They’re able to dedicate extra time to the project or even work overnight.

What did you find most impressive about them?

It’s really nice that we don't need to spend time giving them background on every task. They’re experts in the I.T. and outsourcing domain so they already know the industry and major markets. Their commitment to timelines and deadlines is a major advantage. Meeting strict timelines was a major challenge for other agencies, but not for Your Extra Marketer.

Are there any areas they could improve?

No, they’re very good.

Do you have any advice for potential customers?

Be ready to invest your time in order to get maximum results. Your service and results will be much better if you dedicate some extra time to discussing the task and providing more insight from your company.

BACKGROUND

Introduce your business and what you do there.

We’re a software development shop. We provide custom software development services, setting up a fully dedicated team of software engineers that work exclusively for one single client as if they were a part of their own team. I’m head of business development and I oversee marketing as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Extra Marketer?

We were revamping our marketing strategy. We wanted to make sure that our website, social media presence, and all the other marketing resources were in line with how we deliver. We wanted to come up with a unique message for our prospects and current clients that would clearly differentiate us from our competitors. We wanted fresh content that sends a very bold message.

SOLUTION

What was the scope of their involvement?

We started with the key brand messages that we wanted to deliver. We needed to really understand what we do as a company and how to explain it to our potential prospects. Our company worked on a marketing strategy, social media presence, and new web design as we were revamping our image and marketing strategy.

We produced 5–7 key brand messages as a result of a very long, hard work that we did together. As a result of that, Your Extra Marketer wrote the whole copy for our new website, which is 30 or 35 pages.

They also built the foundation of our content strategy, including helping us polish an email campaign. The website was the first thing that we delivered under this rebranded version of our company.

The main work, which involved establishing the key message was completed in November 2017. We now work together here and there. They help us out with pieces of content, such as a couple pages on the website.

What is the team composition?

We mainly interfaced with the chief editor, Mikita [Chief Editor, Your Extra Marketer]. We worked a little with his partner, Vitali [Co-Founder, Your Extra Marketer] as well.

How did you come to work with Your Extra Marketer?

We considered a good number of shops and freelance copywriters. We had a test task with a few, where the copywriter would provide a copy. We were pretty precise in terms of what kind of message we wanted to deliver. It wasn’t precise in terms of style.

What we liked about Your Extra Marketer is they understood our style from the very beginning. They asked a couple of really good questions that helped them to identify the very specific language and wording that we wanted. Since their first test task was good, we decided that they were the company we wanted to work with.

How much have you invested with them?

We have spent about $9,000–$11,000.

What is the status of this engagement?

We started working together in July 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We ranked so much higher than we used to with SEO. That wasn’t the main goal of our engagement, which was to build engaging content for real users. For some technology searches, we got really high—within the top 10 in the industry—which is pretty amazing. We now have content that is unique and interesting for people to read compared to almost any company in the industry. A lot of companies send the same message over and over, but we don’t. That’s the key thing that they helped us with.

How did Your Extra Marketer perform from a project management standpoint?

We communicated a lot, which is what made the project a success. They run like an extension of our marketing team rather than as a contractor, which is key. They're very proactive when asking questions and yet they don’t overload us. They do a healthy amount of research before asking anything of us.

What did you find most impressive about them?

Even though we weren't sitting in the same room as them, they still got to know our industry very well. They didn’t have access to our engineers, which our onsite copywriters have, but they knew the industry so well that sometimes we read their copy and it seems to be written by somebody who has an extensive understanding of niche engineering/technology details. They write copy that gets our clients hooked, which is brilliant, important, and quite rare.

Are there any areas they could improve?

If you’re looking for an agency that is going to come up with something very quickly, I don’t believe you’ll get the results that you want. They don’t allow themselves to produce something bad. High-quality copy requires a bit of time. We spent a good number of hours describing what we do, what we wanted, and providing them with links to our competitors.

This onboarding process is something that they do with all of their clients. For those who would like to get their copy done within a couple of hours, the Your Extra Marketer team is not the right company to go to.

Do you have any advice for potential customers?

If you want something solid, deep, and high quality, take the time and work with Your Extra Marketer during the onboarding phase. Try to give them as much context as possible because based on that, they will deliver beyond your expectations. If you don’t have that much time, the best idea is to either go somewhere else or come up with something yourself. Your Extra Marketer needs some context to understand your business deeper in order to provide this engaging content that they can provide.

BACKGROUND

Please describe your company and position.

I am the SEO Content Manager of a software company

Describe what your company does in a single sentence.

Our company streamlines proposals, quotes & other business document workflows.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Extra Marketer to accomplish?

• Content Marketing
• Copywriting

SOLUTION

How did you find Your Extra Marketer?

• Referral
• Other

Why did you select Your Extra Marketer over others?

Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Your Extra Marketer provides content writing services for different types of content. They tackle topics related to our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have scaled our content production tremendously, which has resulted in an amazing uplift in our organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Your Extra Marketer is very organized and actively establishes a workflow that works for us. All the communication is clear with detailed guidelines to make sure our expectations on the same page. 

What was your primary form of communication with Your Extra Marketer?

Virtual Meeting

What did you find most impressive or unique about this company?

Your Extra Marketer is detail-oriented and goes the extra mile to make sure the deliverable is superb. They have well-documented guidelines that all the writers and editors can follow and understand our requirements. Our feedback is always documented so it won't get lost in communications.

Are there any areas for improvement or something Your Extra Marketer could have done differently?

Some content takes slightly longer from start to finish.

BACKGROUND

Please describe your company and position.

I am the content writing department head of an it services company

Describe what your company does in a single sentence.

IT services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Your Extra Marketer to accomplish?

• Proofreading
• Technical copywriting

SOLUTION

How did you find Your Extra Marketer?

Online Search

Why did you select Your Extra Marketer over others?

• High ratings
• Pricing fit our budget

How many teammates from Your Extra Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Editing and proofreading—texts written by our writers have been proofread and edited and Philipp from YEM Technical copywriting—YEM have made a couple articles for us

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• fast responses
• friendly tone
• effective communication
• delivery on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was great. 

What was your primary form of communication with Your Extra Marketer?

Email or Messaging App

What did you find most impressive or unique about this company?

YEM has a cool editor, a native English speaker

Are there any areas for improvement or something Your Extra Marketer could have done differently?

Technical copywriting was not at a high level; we felt they had a lack of knowledge and delivered not what we expected. That's why we changed the focus of our collaboration from writing to editing services (editing is good at YEM)