Your Extra Marketer

Please describe your company and your position there.

I'm a tech entrepreneur focused on data solutions and services for health tech-oriented tech firms.

For what projects/services did your company hire Your Extra Marketer?

I needed a set of marketing and sales materials to describe my tech expertise and also help pitch my services while reaching out to the healthtech industry leaders. In this light, Your Extra Marketer's copywriting capabilities came in handy.

What were your goals for this project?

I was looking to completely revamp my appearance online and make sure I have the full set of materials to communicate my value proposition to target audiences worldwide.

How did you select Your Extra Marketer?

I went to the tech conference Outsource People 2019 KYIV, where Mikita Cherkasau, co-founder of Your Extra Marketer, gave a speech on email writing for tech companies. His presentation was extremely insightful and since I also needed a lot of email writing, I thought Your Extra Marketer would be a perfect match.

Describe the scope of their work in detail.

We had a number of discovery calls where together with Your Extra Marketer’s team we discussed the goals we wanted to achieve with the content we were going to create. The team followed up with many questions, trying to make sure we were on the same page about the task at hand and the specifics of my business. The good thing is, I didn’t have to do too much handholding, because the team had already worked with several companies focused on healthcare IT and data, so they already had a good understanding of the subject matter. Upon discovery, they went on to create the content. Usually, they would come up with an outline first and then get my approval to make sure we rule out inconsistencies from the very beginning and avoid reworks at later stages. They would then create the first draft and address my feedback in the course of two rounds of revision. As a result, they created an article, a presentation, and three LinkedIn message sequences. They also consulted me on landing pages, did proofreading of several materials that I had written by myself.

What was the team composition?

The team consisted of a copywriter and an editor.

Can you share any outcomes from the project that demonstrate progress or success?

All the materials Your Extra Marketer’s team helped me with allowed me to confidently reach out to potential business partners and enabled a number of fruitful conversations.

How effective was the workflow between your team and theirs?

The cooperation was frictionless and efficient.

What did you find most impressive about this company?

Your Extra Marketer indeed provides premium copywriting services. Thanks to guys you won't be ashamed of your blog posts, articles, landings, or slides. I simply adore what they did for me! I definitely recommend Nikita and his team for those looking for polished content, frictionless delivery, and guaranteed ROI.

Are there any areas for improvement?

None I can suggest at the moment. Guys have a flexible approach for your needs and even the most urgent tasks can be handled by them in a timely manner with some extra cost that totally worth it.

Please describe your company and your position there.

Flatlogic.com creates web and mobile templates using popular JavaScript frameworks and libraries. Using React.js, Vue.js, Angular we can customize and integrate any template or make a project from scratch. I am Head of PR at Flatlogic LLC.

For what projects/services did your company hire Your Extra Marketer?

We choose Your Extra Marketer for SEO of flatlogic.com (including initial research and optimization).

What were your goals for this project?

We wanted to have a better understanding of the market, more traffic for flatlogic.com, and an increase in the number of sales.

How did you select Your Extra Marketer?

We contacted over 20 SEO agencies, made 12-14 calls with potential partners, reviewed all offers. We decided that Your Extra Marketer is exactly the partner we need. The SEO expertise they have shown during the negotiations really stood out.

Describe the scope of their work in detail.

1. Keyword research.
2. Technical SEO audit.
3. Competitive analysis.
4. Traffic and rankings monitoring.
5. Content creation.
6. Changing metadata.
7. Creating an SEO plan for the future.
8. Reporting.

What was the team composition?

I worked closely with Vitaly (the CEO), Nikita (chief editor), and Eugene (SEO expert).

Can you share any outcomes from the project that demonstrate progress or success?

1.  As a result we had comprehensive market research.
2. We had a clear marketing plan.
3. Using YEM specialists and our internal team we made huge changes on flatlogic.com (technical SEO optimization + design improvements).
4. In a few months we had a significant increase in traffic and therefore sales.

How effective was the workflow between your team and theirs?

Your Extra Marketer is easy to work with. All team members that I worked with are very skilled, pay attention to details. Answer emails or messages really fast, always stay in touch.

What did you find most impressive about this company?

Their SEO expertise and copywriting skills were really impressive.

Are there any areas for improvement?

I would like to have the editing process much easier. But I guess if you want high-quality content it would be not fast, nor easy.

Please describe your company and your position there.

I am Information Research&Marketing Team Lead at a software development company based in Minsk, Belarus. We have offices in Belarus, Argentina, Norway and the US with the general employee headcount of about 300 people.

We provide development, consulting and training services across various technologies to businesses all around the world. I manage direct marketing campaigns via several channels and conduct market researches relevant to our sales roadmap.

For what projects/services did your company hire Your Extra Marketer?

We were aiming to level up our skills in outbound marketing campaigns via social media and email services, especially in terms of account-based marketing, which was basically non-existent at that point. So we hired Your Extra Marketer for a training course in direct marketing.

What were your goals for this project?

We wanted to improve our conversion rates in custom direct marketing campaigns, form a clear picture of a successful marketing email, and brush up our general understanding of custom lead contacting and nurturing.

How did you select Your Extra Marketer?

This training was recommended to us by another company from the same line of business.

Describe the scope of their work in detail.

Before the training course we discussed our current practices in terms of direct marketing and came up with a list of our own materials to review and improve during the training. Apart from that we discussed a separate topic relevant to our cause (e.g. 'how to write a successful follow-up' , 'how do you customize a mass mailing campaign', etc.).

The vendor was responsible for the review and analysis of our marketing materials that we prepared for each training session, providing feedback on any of our questions. By the end of the course we had a set of email templates to use in our following campaigns that we created together, and a bunch of lecture notes to consult when necessary.

What was the team composition?

We worked with one trainer, who was responsible for all aspects of the training on their side.

Can you share any outcomes from the project that demonstrate progress or success?

A training session with Nikita was a great way to start looking at marketing differently. He helped us build patience for account-based marketing and attention for custom approaches. During a course of a few weeks we've polished up our basic knowledge of outbound mailing campaigns and found some points to consider for our future experiments.

How effective was the workflow between your team and theirs?

The training was delivered in a professional but relaxed manner. Most of our communication was face-to-face, in addition my team was connected the the trainer on Telegram, in case anyone had any feedback or questions.

What did you find most impressive about this company?

Their strong side is adjusting the training to the needs and the portrait of the company, instead of just giving some general info on what to do and not to do, a bunch of templates and calling it a day.

Are there any areas for improvement?

I think we could have gained more from the training course if we were more certain in our own capabilities as a consulting and development company, but this is a more complex issue than Nikita could tackle on his own and in such a short period of time.

Introduce your business and what you do there.

I’m the CMO of Rubyroid Labs, a software development company. We do outsourcing for clients around the world. We have 50 people in our company.

What challenge were you trying to address with Your Extra Marketer?

We needed help with digital marketing, content writing for our blog, and sales letters for our marketing and sales department, but we don’t have enough capacity to do it ourselves. Our main goal was to find people who can help us write professional and high-quality content.

What was the scope of their involvement?

We started by writing the content plan for future months and think about the topics we would like to discuss. Your Extra Marketer had a substantial role in these discussions with my SEO and marketing team.

They reviewed what should be published on our blog, how will it help us to make new leads, and what kind of topics would be interesting for them.

They start writing the articles once the topics have been set. They use all the guidelines that our SEO and marketer set in writing the content. Then, they make final adjustments and corrections after proofreading is complete and provide the final article after. They also help us write lead magnets and sales pitches for our Google Ad campaigns.

What is the team composition?

We work with three people on the Your Extra Marketer team, one of which is the director who helps if there are challenges with the copywriter. The copywriter is our main point of contact with everything related to writing the content.

How did you come to work with Your Extra Marketer?

I asked for recommendations from my colleagues. Some of them recommended Mikita (Co-founder & Marketing Consultant, Your Extra Marketer). I found them to be really good. They’re more expensive than others but definitely worth it.

How much have you invested with them?

We have invested $15,000.

What is the status of this engagement?

We started working together in October 2019 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We measure success through the bounce rates with the articles and the time our potential customers spend on the articles. If something isn’t working, we provide them feedback and they make the improvements. Some of their articles made a couple of leads for us. The lead magnets they helped write also helped us get new leads. We plan to work with them for a long time.

How did Your Extra Marketer perform from a project management standpoint?

Our main point of contact helps us with all the questions starting with getting all the details in order. He communicates with my marketer in order to get this information.

He writes all the articles and materials and once approved, he then moves on to provide it to a translator. Then, gets back to us and presents the final work. If we have an issue, the director helps us find the solution.

What did you find most impressive about them?

We consider them as part of our team. When we start to think about new marketing ideas, we will definitely go to Your Extra Marketer to discuss how to do it better and how they can help us.

Are there any areas they could improve?

Everything is good at this point. If we have issues, we’ll talk with the director and they’ll act on it quickly.

Do you have any advice for potential customers?

I’ve already recommended them to one of my friends. If anyone needs some good quality help with copywriting and creating marketing materials, they are really good at it.

Please describe your company and your position there.

I'm a sales executive for a US-based software development company with development centre in Eastern Europe. Company is focusing on providing software development and consulting services based on Microsoft platforms and technologies

For what projects/services did your company hire Your Extra Marketer?

We were looking for a partner that could create text content for our new website.

What were your goals for this project?

We wanted to position our company as an expert in building corporate portals, CRM systems, business process automation and digital transformation solutions.

How did you select this vendor?

I worked with founders of this company before and was sure that services will be provided on a very high level

Describe the scope of their work in detail.

We had several personal meetings with this vendor to discuss concept of future website. Then we provided detailed briefs explaining our expertise. Based on provided information vendor prepared SEO research. The results of this research were used as basis to create effective content. On later stage vendor participated in design approvals and corrections.

What was the team composition?

We were dealing directly with managers of this vendor, so i'm not sure how many people were involved.

Can you share any outcomes from the project that demonstrate progress or success?

We were completely satisfied with the cooperation as new website improved brand recognition and highlighted more narrow positioning of our company.

How effective was the workflow between your team and theirs?

I was impressed by their interesting and creative approach to the project. Vendor took care of different aspects of the project and provided expert advises even after their part of the project was completed.

What did you find most impressive about this company?

This company is really easy to work with. I would specially highlight their flexibility and creativity.

Are there any areas for improvement?

Hope they will add more and more services to become full-circle agency.

Please describe your company and your position there.

Co-Founder, Chief Executive Officer at Devstark.

Devstark is a full-cycle custom application development company. We develop web products and solutions using modern technology to optimize businesses. We help our clients coming from various fields like transport & logistics, hospitality & travel, healthcare & wellness, and education, to become an innovator in their industry and to earn much higher returns. 
 

For what projects/services did your company hire Your Extra Marketer?

We needed a copywriting for a landing page. This landing page is to describe our solution for any typical SaaS businesses.

What were your goals for this project?

The goal was to create a proper informative structure for the landing page with strong catchy wording and professional context. 

How did you select this vendor?

Since I subscribed to ‘Your Extra Marketer’ page on Facebook, I was aware that Nikita’s team has a deep focus in copywriting and marketing. I always experienced a prompt and reactive feedback. Whenever there was a need I contacted him and after a quick call straight we used to get down to work, which was always professional and fast. 

Describe the scope of their work in detail.

1. Requirement discussion (briefing)
2. Competitors overview
3. Create a structure for the landing page
4. Create the wording for all sections of the landing page
5. Proof-reading

What was the team composition?

A copywriter, a lead copywriter, a proof-reader.

Can you share any outcomes from the project that demonstrate progress or success?

As a result we created the content for the https://saas.devstark.com 

How effective was the workflow between your team and theirs?

Ultra effective. We used Google Docs for both deliverables and feedback. The guys were pretty responsive and attentive in the chats. From time to time we had calls where we discussed the points which better to discuss over the voice. 

What did you find most impressive about this company?

The most valuable thing is that the guys plunged into the problem and asked the right questions, many questions. These questions even helped us better to understand what and how we want to sell. We got deep insights throughout the work process. And as an ultimate result, the whole delivered work was outstanding.

We do not imagine, it could be done better. And overall communication and impression about the company is super positive. The team is so friendly and easygoing, you feel comfortable at any point working with them. Highly recommended. You won’t regret it.

Are there any areas for improvement?

Nothing of that... all is great. Thanks guys. 

Introduce your business and what you do there.

I’m the CEO of GKeyLab. We specialize in virtual reality B2B solutions in the medicine, healthcare, and health and safety industries.  

What challenge were you trying to address with Your Extra Marketer?

We hired Your Extra Marketer for several projects related to improving our website and online content. Our original site served primarily as a business card for our company, but we wanted it to be more informative and related to our services.

What was the scope of their involvement?

Your Extra Marketer provided a range of services. Through helping us establish our goals and laying out a detailed approach, they served as our marketing and strategy development partner. They created several different landing pages for each of our company’s services.

Though their team hadn’t worked with virtual reality products before, they quickly versed themselves in our business and technologies. Once they had a solid understanding of our industry, they helped us create a list of relevant keywords to use in our content.

What is the team composition?

I worked directly with Vitali (Co-Founder & CMO, Your Extra Marketer).

How did you come to work with Your Extra Marketer?

Because there were several options local to us, we carefully searched the market for vendors that had already worked in the IT sector. Your Extra Marketer had positive customer feedback and they were experienced in the field, so we felt comfortable with them.

How much have you invested with them?

We had a budget of $5,000–$10,000, so they were cost-effective for us.  

What is the status of this engagement?

We worked together from September–December 2018. We’re currently rebuilding our site with the materials Your Extra Marketer provided, and there’s potential for a future marketing engagement with their team.

What evidence can you share that demonstrates the impact of the engagement?

Thanks to the work Your Extra Marketer did for us, our site is more structured and stands out in the modern digital market. All of the content prepared by their team has helped our site accurately reflect our vision. We’ve improved as a company due to their support in understanding our goals and past mistakes.

How did Your Extra Marketer perform from a project management standpoint?

Vitali managed the project well—all communication and planning efforts were smooth. Knowing every hour of work contributed to our success, they handled the work carefully and quickly. The team was very professional and were productive workers.

What did you find most impressive about them?

Though we’re a young company, it’s clear Your Extra Marketer had a professional, seasoned team.

Are there any areas they could improve?

If we continue to work together in the future, we’ll be able to find an area for improvement. As of now, the project went well for us.  

Introduce your business and what you do there.

I’m the head of the IT consulting and marketing department for Elinext, a software development company that provides full-cycle IT consulting services. We work with companies looking to automate operations or increase their revenue through new technologies. We also set up dedicated teams for technology companies that build their own products or that require particular expertise.

What challenge were you trying to address with Your Extra Marketer?

We’re overhauling our website—the new version will have a better structure and much more content. We want to showcase our software development expertise in various industries, but each has its own specificities, so we needed to identify client issues and appeal to them. On the whole, we wanted to highlight how we could help clients’ businesses grow.

What was the scope of their involvement?

Your Extra Marketer was tasked with creating the copy for numerous landing pages that represent our expertise in certain domains. They continue to support those pages with a series of blog articles covering nontrivial topics. We’ve utilized them in different ways throughout our partnership. At the moment, we’re working on content for one particular industry

Our main website is meant to give prospective clients an idea of our expertise, services, industry-specific certificates, and portfolio. Your Extra Marketer also publishes industry articles covering the challenges someone would typically come to us for. They report when a piece is finished and ask for comments. After my feedback, Your Extra Marketer polishes the article until it’s ready to be published.

We’ll be revisiting our collaboration with Your Extra Marketer this month, and I plan to send them new tasks.

What is the team composition?

Our primary contact points have been their chief editor and their co-founder. I’ve also interacted with a few other team members via email.

How did you come to work with Your Extra Marketer?

We did quite a bit of research to find a marketing partner who fit our needs. Your Extra Marketer specializes in building entire marketing concepts, especially for IT companies, so we knew they’d be a good fit.

I reviewed their LinkedIn profile and found they had vast experience in the field. We met a few times to discuss what we wanted, our strengths, and our weaknesses. As part of a trial, Your Extra Marketer created several copy versions of one of our landing pages, which we liked, so we hired them.

How much have you invested with them?

We’ve spent about $25,000.

What is the status of this engagement?

We started working with Your Extra Marketer around April 2016, and the partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I determine success based on how well-optimized, meaningful, and cross-linked a website is. Your Extra Marketer has followed these three areas, so we’re more than happy with their approach. They’re professionals, and we’ve never had a problem with the team.

We continually track website traffic and visitor behavior. We’ve seen a leap of organic traffic on the landing pages that feature Your Extra Marketer’s content. It’s been amazing to see an increase in parameters like user count, time spent on the site, and click-through rates. The number of inquiries has also grown, primarily thanks to their work.

How did Your Extra Marketer perform from a project management standpoint?

We work based on the plan their team created before kickoff. They asked a lot of questions before the start, which was fine; without receiving those answers, they wouldn’t be able to present our company’s expertise.

We communicate via email, Skype, phone, and in-person meetings. Your Extra Marketer is flexible with how we communicate and accommodates to our calendar.

What did you find most impressive about them?

I was impressed by their knowledge of IT industry specifics, particularly sending the right message to prospects to get them hooked. Your Extra Marketer asks detailed and important questions, which makes me believe their IT proficiency is high. They can identify the right message for attracting any client type in our field.

Are there any areas they could improve?

They could improve their timing. Your Extra Marketer has sometimes pushed back deadlines, but we’re okay with that—content creation sometimes depends on the writer’s state of mind. Improving their timing would be superb, though.

Do you have any advice for future clients of theirs?

Your Extra Marketer is professional, and potential clients should know that good results come only after investing a large portion of time and effort. Make sure to answer their questions thoroughly and give them the information they require. If you do, they’ll exceed expectations and do a great job.

Introduce your business and what you do there.

I'm the chief marketing officer for Oxagile, a custom software development company. We’re an international company with our HQ in the U.S. and the development office in Belarus.

What challenge were you trying to address with Your Extra Marketer?

We were in the process of redesigning our corporate website, which was really critical for us because it’s the major lead generation channel for the company. We had a huge roadmap of new landing pages and content we wanted to create. We needed some extra help because of limited internal capacity.

What was the scope of their involvement?

Your Extra Marketer serves as a subcontractor doing a combination of online and offline marketing. They work on marketing collateral (e.g., brochures and leaflets), landing pages, blog posts, and presentations.

We work mostly with clients based in the U.S. and Canada and rest come from Europe, the U.K., Scandinavia, and Benelux countries. Your Extra Marketer’s did digital research on our target groups in order to determine the best-qualified keywords for content marketing.

What is the team composition?

Our primary point of contact is Mikita (Editor and CEO, Your Extra Marketer).

How did you come to work with Your Extra Marketer?

We started by having them produce some trial landing pages. We published them and tracked their performance. They outperformed our regular landing pages, so that was a good sign that they knew what they were doing.

What is the status of this engagement?

The main engagement was from September 2016–December 2017. We successfully completed our web redesign but we continue to work with them on presentations and offline marketing collateral for trade shows and exhibitions.

What evidence can you share that demonstrates the impact of the engagement?

They doubled the number of leads generated from our online marketing materials, which is the major indicator of the success of their online strategy. We are overall very happy with the work that they did for us.

How did Your Extra Marketer perform from a project management standpoint?

They’re really responsive and very flexible in terms of delivery timelines. We sometimes have strict deadlines such as needing things done by the end of the day. They’re able to dedicate extra time to the project or even work overnight.

What did you find most impressive about them?

It’s really nice that we don't need to spend time giving them background on every task. They’re experts in the I.T. and outsourcing domain so they already know the industry and major markets. Their commitment to timelines and deadlines is a major advantage. Meeting strict timelines was a major challenge for other agencies, but not for Your Extra Marketer.

Are there any areas they could improve?

No, they’re very good.

Do you have any advice for potential customers?

Be ready to invest your time in order to get maximum results. Your service and results will be much better if you dedicate some extra time to discussing the task and providing more insight from your company.

Introduce your business and what you do there.

We’re a software development shop. We provide custom software development services, setting up a fully dedicated team of software engineers that work exclusively for one single client as if they were a part of their own team. I’m head of business development and I oversee marketing as well.

What challenge were you trying to address with Your Extra Marketer?

We were revamping our marketing strategy. We wanted to make sure that our website, social media presence, and all the other marketing resources were in line with how we deliver. We wanted to come up with a unique message for our prospects and current clients that would clearly differentiate us from our competitors. We wanted fresh content that sends a very bold message.

What was the scope of their involvement?

We started with the key brand messages that we wanted to deliver. We needed to really understand what we do as a company and how to explain it to our potential prospects. Our company worked on a marketing strategy, social media presence, and new web design as we were revamping our image and marketing strategy.

We produced 5–7 key brand messages as a result of a very long, hard work that we did together. As a result of that, Your Extra Marketer wrote the whole copy for our new website, which is 30 or 35 pages.

They also built the foundation of our content strategy, including helping us polish an email campaign. The website was the first thing that we delivered under this rebranded version of our company.

The main work, which involved establishing the key message was completed in November 2017. We now work together here and there. They help us out with pieces of content, such as a couple pages on the website.

What is the team composition?

We mainly interfaced with the chief editor, Mikita [Chief Editor, Your Extra Marketer]. We worked a little with his partner, Vitali [Co-Founder, Your Extra Marketer] as well.

How did you come to work with Your Extra Marketer?

We considered a good number of shops and freelance copywriters. We had a test task with a few, where the copywriter would provide a copy. We were pretty precise in terms of what kind of message we wanted to deliver. It wasn’t precise in terms of style.

What we liked about Your Extra Marketer is they understood our style from the very beginning. They asked a couple of really good questions that helped them to identify the very specific language and wording that we wanted. Since their first test task was good, we decided that they were the company we wanted to work with.

How much have you invested with them?

We have spent about $9,000–$11,000.

What is the status of this engagement?

We started working together in July 2016 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We ranked so much higher than we used to with SEO. That wasn’t the main goal of our engagement, which was to build engaging content for real users. For some technology searches, we got really high—within the top 10 in the industry—which is pretty amazing. We now have content that is unique and interesting for people to read compared to almost any company in the industry. A lot of companies send the same message over and over, but we don’t. That’s the key thing that they helped us with.

How did Your Extra Marketer perform from a project management standpoint?

We communicated a lot, which is what made the project a success. They run like an extension of our marketing team rather than as a contractor, which is key. They're very proactive when asking questions and yet they don’t overload us. They do a healthy amount of research before asking anything of us.

What did you find most impressive about them?

Even though we weren't sitting in the same room as them, they still got to know our industry very well. They didn’t have access to our engineers, which our onsite copywriters have, but they knew the industry so well that sometimes we read their copy and it seems to be written by somebody who has an extensive understanding of niche engineering/technology details. They write copy that gets our clients hooked, which is brilliant, important, and quite rare.

Are there any areas they could improve?

If you’re looking for an agency that is going to come up with something very quickly, I don’t believe you’ll get the results that you want. They don’t allow themselves to produce something bad. High-quality copy requires a bit of time. We spent a good number of hours describing what we do, what we wanted, and providing them with links to our competitors.

This onboarding process is something that they do with all of their clients. For those who would like to get their copy done within a couple of hours, the Your Extra Marketer team is not the right company to go to.

Do you have any advice for potential customers?

If you want something solid, deep, and high quality, take the time and work with Your Extra Marketer during the onboarding phase. Try to give them as much context as possible because based on that, they will deliver beyond your expectations. If you don’t have that much time, the best idea is to either go somewhere else or come up with something yourself. Your Extra Marketer needs some context to understand your business deeper in order to provide this engaging content that they can provide.