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ymstudio

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Big-brand thinking, at founder speed.

I am Yusuf Mustapha, an independent brand designer based in the Greater Toronto Area, Canada, and the designer behind YMStudio, my independent design practice.

I work with founders, startups, and growing businesses across Canada and the United States to build clear, distinctive brands that are easier to understand, trust, and remember.

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    Freelancer
  • Locations
    Pickering, Canada
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Yusuf Mustapha
Brand Designer About the Team

1 Locations

  • Pickering , Canada

Service Lines
Graphic Design
20%
Logo
20%
Branding
15%
Email Marketing
15%
Packaging Design
15%
Print Design
15%
Select Focus Area
Branding Focus
Corporate identity
40%
Brand messaging
15%
Brand strategy
15%
Naming
15%
Product branding
15%
Packaging Design Services
Amazon Compliant Packaging Design
30%
In-Store Display Design
30%
Package Structure
25%
Packaging Testing
15%
Design Focus
Annual Reports & Newsletter Design
10%
Brochure & Pamphlet Design
10%
Business Card Design
10%
Digital Signage Design
10%
Infographic Design
10%
Magazine & Book Cover Design
10%
Presentation Design
10%
Album Cover Art
5%
Environmental Graphic Design
5%
Greeting Card Design
5%
Invitation Design
5%
Merchandise Design
5%
Postcard Design
5%
Industries
Consumer products & services
30%
eCommerce
25%
Business services
20%
Beauty
10%
Retail
10%
Food & Beverage
5%
Clients
Enterprise (>$1B)
70%
Midmarket ($10M - $1B)
25%
Small Business (<$10M)
5%

Pricing Snapshot

Min. project size $1,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 5 /5

Most Common Project Size

$10,000 - $49,999 based on 1 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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ymstudio Reviews

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Brand Communication Project Mangement for Nonprofit

  • Branding Graphic Design Print Design
  • Annual Reports & Newsletter Design Invitation Design Infographic Design Banner & Signage Design Brochure & Pamphlet Design Business Card Design Brand messaging Brand strategy
  • $10,000 to $49,999
  • Oct. 2021 - Aug. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They have creative eyes, and they pay attention to details."

Aug 12, 2026
Founder & Executive Director, RuralPro Nigeria
Anonymous
Verified
  • Non-profit
  • Abuja, Nigeria
  • 11-50 Employees
  • Online Review
  • Verified

ymstudio managed a brand communication project for a nonprofit. The team managed the brand strategy and designed engagement materials for community organizations and government institutions.

Showing 1-1 of 1 Reviews

Our Story

I am Yusuf Mustapha, an independent brand designer based in Canada and the designer behind YMStudio, my independent design practice. I work directly with founders and growing businesses to build clear, distinctive brand identities and visual systems. My work covers brand identity, graphic design, campaign and email design, with each project handled personally from initial direction through final delivery.

Meet the Team

Yusuf Mustapha

Yusuf MustaphaBrand Designer

What Sets Us Apart

Direct collaboration

You work directly with Yusuf from discovery to final delivery. No account managers, handoffs, or layers between you and the person doing the work.

Strategy before visuals

Every project starts with understanding the business, audience, goals, and problem before making design decisions.

Built for growing businesses

YMStudio creates practical brand systems and design support that can grow with the business, not just one-off visuals that look good today.

Tools and Technology

Microsoft Teams
Slack
Notion
Adobe Creative Cloud

Commonly Asked Questions

I start with a short discovery process to understand the business, audience, goals, scope, and timeline. From there, I organize the project into clear stages with defined feedback points and deliverables.

I keep the number of active projects limited so I can give each client direct communication and focused attention throughout the work.

Yes. I work directly with every client from discovery and creative direction through design development and final delivery.

Yes. I am based in Canada and work remotely with businesses across Canada, the United States, and other markets.

I mainly work with founders, growing businesses, ecommerce brands, and established small businesses that need clearer branding and stronger visual communication.

Locations (1)

2550 Castlegate Crossing Pickering, Canada L1X 0H7

1

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RuralPro Nigeria

(1)
RuralPro Nigeria Logotype

Foundation RuralPro