The Yellow Coin Communication Pvt Ltd

BACKGROUND

Please describe your company and position.

I am the Senior Graphic Designer of Durakraft Extrusions

Describe what your company does in a single sentence.

We are Durakraft Extrusions Private Limited, a leading uPVC doors and windows profile manufacturer based in India. I am part of the core marketing team responsible for brand awareness, lead generation, and channel outreach for both B2B segments in the fenestration industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Yellow Coin Communication Pvt Ltd to accomplish?

• Initially, our core objective was to find a partner who could strategically position our brand in the marketplace and communicate our value proposition effectively to the right audience. We evaluated multiple digital marketing agencies, but TYC Communication stood out due to their unique, research-backed strategies and deep understanding of our industry. At the time of engaging with TYC Communication, we didn’t have a fully structured internal team in place. We were facing challenges with low brand visibility, inconsistent digital presence, and limited lead generation from online channels — despite having a strong product and manufacturing setup. TYC Communication stepped in not just as a service provider, but as a strategic growth partner, helping us fill critical gaps and build a targeted digital roadmap tailored to our audience, which includes architects, real estate, and interior professionals

SOLUTION

How did you find The Yellow Coin Communication Pvt Ltd?

Online Search

Why did you select The Yellow Coin Communication Pvt Ltd over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Result Driven

How many teammates from The Yellow Coin Communication Pvt Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TYC Communication delivered a full-suite digital marketing solution. This included Google Ads, Meta Ads, SEO, Public Relations, and Social Media Marketing. They began by auditing our website and digital assets, implemented keyword optimization, created custom ad creatives, handled media buying, managed technical SEO, and executed PR activities to enhance credibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a measurable uptick in qualified traffic, lead inquiries from dealers, and improved brand recognition on search engines and social platforms. Our website rankings for competitive keywords like “uPVC window profiles” and “casement door suppliers” improved significantly. Social engagement also increased by over 40% within three months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are highly organized, responsive, and deadline-oriented. We had regular reports, review calls, and a shared dashboard to track campaign performance. They were proactive in suggesting optimization strategies based on real-time data.

What was your primary form of communication with The Yellow Coin Communication Pvt Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their industry-specific knowledge stood out. They understood the uPVC extrusion business deeply and could translate technical features into effective digital communication. Also, their ability to integrate performance marketing with SEO and PR made a real difference in results.

Are there any areas for improvement or something The Yellow Coin Communication Pvt Ltd could have done differently?

Honestly, not much to critique. If anything, a faster turnaround on creative variations for ads during peak seasons would be helpful — but overall, their performance has been strong.

BACKGROUND

Introduce your business and what you do there.

International Travel House Limited is a leading Indian travel management company offering business travel, car rentals, hotel bookings, meetings, events, and leisure travel services across 17 cities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yellow Coin Communication Pvt Ltd?

We needed help with lead generation.

SOLUTION

What was the scope of work done by The Yellow Coin Communication Pvt Ltd?

The Yellow Coin Communication Pvt Ltd has been providing lead generation and social media marketing (SMM) services. The team has targeted specific locations and retargeted website visitors.

What is the team composition?

We’ve been working with five members of The Yellow Coin Communication Pvt Ltd’s team.

How did you come to work with The Yellow Coin Communication Pvt Ltd?

We found The Yellow Coin Communication Pvt Ltd through a referral.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Yellow Coin Communication Pvt Ltd’s work has been helpful.

How did The Yellow Coin Communication Pvt Ltd perform from a project management standpoint?

The Yellow Coin Communication Pvt Ltd’s project management has been good. The team is always helpful. We communicate via WhatsApp, calls, and email.

What did you find most impressive about them?

What I’ve been most impressed with about The Yellow Coin Communication Pvt Ltd is that they’re always open to feedback.

Are there any areas they could improve?

There’s nothing they can improve on in terms of bringing more bold ideas.