Xpedition Media

BACKGROUND

Please describe your company and position.

I am the Founder of bruusta

Describe what your company does in a single sentence.

Makes and sells home brewing Kombucha Kits

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xpedition Media to accomplish?

• To assist in the launch and subsequent on going marketing

SOLUTION

How did you find Xpedition Media?

Referral

Why did you select Xpedition Media over others?

High ratings

How many teammates from Xpedition Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FEEDBACK SUMMARY
Thanks to the combination of enthusiasm and creativity of the Xpedition team, we were able to build a new and distinct brand that perfectly suited both our ambition and the potential of our new product. Xpedition provided first rate consumer and category insights in our launch market, differentiated creative solutions and they kept the project moving, no matter the hurdle. Furthermore they were professional and human partners to engage with throughout.

RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?

We are still in product validation and launch phase, but as the world will soon see, we have created a distinct brand that is fitting for our unique product, and are building the performance criteria that will insure we hit our top of funnel awareness and conversion targets at launch and beyond.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a single point of contact to manage all our queries and a global team who were pulled in to support with expert knowledge when needed to ensure a seamless and collaborative process - one that has been delivered in accordance with our budget expectations.

What was your primary form of communication with Major Tom?

Face to face and virtual for international communication

What did you find most impressive or unique about this company?

Fundamentally it was their insight into our category combined with an ability to deliver an integrated marketing experience in the areas that our team needed support - we fit each other's competencies and experience like a glove.  This makes our holistic experience in working with Xpedition a pleasure and they simply feel like an extension of our team

Are there any areas for improvement or something Major Tom could have done differently?

I've thought about this, but there is nothing that has not been resolved in the process of working together
 
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RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Create the bruusta brand and launch the product into the US and beyond, securing a pipeline of sales across 2025

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were excellent, understood our needs, efficient, responsive, and had a great culture.

What was your primary form of communication with Xpedition Media?

In-Person Meeting

What did you find most impressive or unique about this company?

Understanding of our target market and how to connect and engage with them 

Are there any areas for improvement or something Xpedition Media could have done differently?

none at the moment 

BACKGROUND

Please describe your company and your position there.

I am an associate product marketing manager at Google.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Xpedition Media?

We hired them for video production and campaign strategy.

What were your goals for this project?

We wanted to showcase a female-owned small business.

SOLUTION

How did you select this vendor?

We had worked on past projects with Xpedition Media.

Describe the video(s) and the process in detail.

Xpedition Media’s services included sourcing and editing. For the strategy component, they folded the video content into our International Women’s Day campaign.

What was your vendors' project management or feedback process?

The team had a positive attitude throughout the project. They were flexible and also knowledgeable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Xpedition Media was an integral part of the campaign, and the final product spoke to their dedication and skill set. The video campaign earned positive viewer feedback for its emotional effect.

How effective was the workflow between your team and theirs?

Working with this fun group of people was one of the highlights of my Google career. Their focused and enthusiastic approach to development kept true to our vision.

What did you find most impressive about this company?

From initial production to final strategy, Xpedition Media capably handled every step of the process.

Are there any areas for improvement?

No, we were very happy with their product. We look forward to working with them again on future campaigns.