Xpedition Media

We were asked to create five separate videos to promote Small Business Week using our successful case study video Missouri Star Quilting Company. The first video was a 60 second commercial that aired on television in the Washington DC area. Then we were asked to create a 15, 30, 60 and 90 second video for YouTube Ads to help promote Small Business Week.

John is a 22 year old businessman who was born with Down's Syndrome. After graduating high school, John was worried that he would be unable to find work as an adult because of his disability. John had always loved socks, so rather than dwelling on the possibility of being unemployed, John came up with a business plan to form a sock company. He presented this plan to his dad, the one person he always wanted to go into business with, and John's Crazy Socks was created.

Families come in all shapes, sizes, and constructs. Whether it’s the family you’re born into or the family you make on your own terms, family is defined by love. Not only did this campaign get +100M impressions, 1.8M video views, and 1M landing page visits, but the campaign’s official Instagram post is the highest performing Instagram post from Google ever.

Penned the “Sock Queen of Alabama,” Gina Locklear runs Emi-G Knitting, a small family business with a passion for making socks. We are developing a Velocity case study of their business. Versions of this story ran as a TV commercial.

Inspired by her suffragette grandmother’s love of hats, Harlem-based community leader Rev. Georgiette Morgan-Thomas puts retirement on the back burner to take over a hat company. Thanks to Georgiette’s business savvy skills, and with a little help from Google, American Hats persevered through an incredibly tough transition time and is now on the upswing. Bringing the catalog online and investing in AdWords has helped reinvigorate an old school business and bring it into the 21st century. This story was shared with all 535 members of Congress and 4K+ local and state elected officials.

Charity is a core tradition of Ramadan. In the spirit of the holiday, Honest Chops joined the countless Muslim-owned businesses that gave back to their community.

Goodwill is far more than their thrift stores, they are one of the largest job training organizations in the United States. Each year they train thousands of individuals in specialized job skills for no cost at all. Inspired by their good will, Google has pledged to provide the resources necessary to provide job training for an additional million people over the next 5 years.

YouTube Director onsite helps businesses like yours make professional videos to connect with customers in a personal and authentic way.

Ken teams up with local farmers and factories to take their community’s love of cheese nationwide.

Yogolandia Yogurt & Botana Bar (http://www.yogolandia.com/) is a local frozen yogurt shop in the Little Village neighborhood of Chicago, which combines classic Mexican candies with frozen yogurt flavors like horchata and churro. With the help of Google My Business, Eve Rodriguez Montoya connects with her customers and showcases what makes her business special.

The National Center for Transgender Equality (NCTE) believes that awareness and understanding are critical steps in the journey to acceptance. See how NCTE uses #AdWords to make information about trans issues and trans equality accessible to the public and policymakers alike.

Jasmine has broken new ground as the first trans and gender non-conforming individual to open a tattoo shop in Philadelphia. Now people searching for an inclusive tattoo shop are finding Spirited Tattooing Coalition.

Retired after 14 years of service in the Army, Evan Young was searching for community. The Major ultimately found a home in the Transgender American Veteran’s Association and has since become its president.

Join two Googlers on their journeys to more deeply understand their racial identity. Google’s Diversity and Inclusion experts help guide the experience, with prompts like: “We all see race… it's whether or not you choose to embrace it... It might be scary and it might be really, really uncomfortable, but the journey is worthwhile.” Stand shoulder to shoulder in Virtual Reality with Dezzie, a UX Designer at Google, and Clayton, a Diversity Business Partner at Google, and explore their experiences with race and identity as you travel with them to their childhood homes, to the Google offices where they work, and around the cities of Paris and San Francisco.

Nehemiah Manufacturing was created to show the benefits of a business getting online, but the story grew to be something more. The heartwarming story of how CEO Dan Meyers employees those who need it most spawned three additional videos of Nehemiah Manufacturing that ultimately ran as 15, 30 and 60 second ads during Small Business week.

Pastelles Increibles is a dream that was cooked up by a young lady who's lifelong love for baking combined with her creative spirit led her into the business of baking extravagant cakes. Her work essentially remained a hobby until Google AdWords took her company to new heights.

Someone Somewhere is sharing the traditions and artistry of Mexico's indigenous cultures with the world. Marketing their unique embroideries to Millennials, Someone Somewhere is improving and preserving the way of life for Mexico's indigenous communities.

Quyen and her husband Binh run Reaching Out, a multifaceted business based in Vietnam that provides gainful employment for 70 people with disabilities. Having an online presence has helped tourists find Reaching Out. Employees receive full benefit health insurance and paid vacation, their lunches are paid for, and they can receive tuition help for their children. With the success they have gained, they now can go further in helping the community. They assist disabled children with school tuition, the Teahouse staff teach in sign language at a local night school, and the employees are even involved in wheelchair sports.

Owner Anna Fiscale was moved to action because of a personal moment of fragility and as a result she felt vulnerable and powerless. This experience increased her desire to help other women who had been in her shoes. Coupled with her belief that economic independence is the key to fulfilling a person's potential and a deep care for the environment, she started Progetto Quid, an ethical and ecological fashion brand. Progetto Quid has a team of designers who design the apparel and an incredibly diverse staff of 63 employees, 90% of whom are women. The disadvantaged women that they hire are disabled, victims of human trafficking, former prostitutes, former drug addicts or former detainees and have no professional training in the fashion industry. Disadvantaged women in Italy face even more hardship as they are faced with an additional gender gap. The cycle moves forward as the newly employed are trained by the women who were first employed before them.

This video was created for the launch of the new veteran's job search tool on Google. Created with the insight of veterans and featuring the voice talents a veteran Google employee, the video was eventually turned into a televised commercial. The video currently sits at more than 5.5 million views on YouTube.