Wyzowl

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Refined

Describe what your company does in a single sentence.

UX and site-building apps for Confluence and Jira Service Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wyzowl to accomplish?

• Increase brand awareness
• Demonstrate value quickly
• Boost conversions
• Highlight key features

SOLUTION

How did you find Wyzowl?

Referral

Why did you select Wyzowl over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Wyzowl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Animated product video 60 sec+ shorts + SoMe clips and stills. To include script writing, bespoke graphic design, animation, professional voiceover, royalty free music and sound effects, and unlimited amendments at each stage of the project as long as theamends are within the scope of what’s been agreed at the previous stage. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We could see a higher conversion rate from customers that watched, we could also see improved website engagement on pages where the videos were available.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, items were delivered on time which was a must for us since we alwayes worked on tight deadlines. They had a good project management system that was easy to work with. It was easy to leave feedback on the projects/videos, and feedback were handled directly. 

What was your primary form of communication with Wyzowl?

Virtual Meeting

What did you find most impressive or unique about this company?

Availability and dedication to the projects

Are there any areas for improvement or something Wyzowl could have done differently?

Not that I can think off

BACKGROUND

Introduce your business and what you do there.

I'm the product and content marketing manager of PAR, a technology solutions company for convenience and fuel retailers. We offer loyalty programs, payments, and personalized digital experiences to increase customer engagement, visits, and sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wyzowl?

We hired Wyzowl to create an explainer video about our program management capabilities. We had struggled in the past to showcase why our program management sets us apart from competitors, so we needed a video to highlight how we are a dedicated partner to our customers.

SOLUTION

What was the scope of their involvement?

Wyzowl did a discovery phase to learn more about our program management capabilities. From there, they wrote the script, hired the voice-over artist, helped us with the style of animation, and created the video. We went through a few iterations for the script, and they were very receptive to our feedback and made edits quickly. We hadn't used any illustrations in our branding in the past, so they helped us develop the look and feel of those.

What is the team composition?

We worked with 3–4 teammates from Wyzowl.

How did you come to work with Wyzowl?

We found them through an online search. We had a call with Adam to learn more about Wyzowl and their process. He was such a delight to chat with that we knew they'd be a fantastic partner. We also appreciated their very clear and straightforward process and pricing.

What is the status of this engagement?

We worked together from December 2023 to May 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used these videos across multiple campaigns, including campaigns run by us and third-party campaigns, which helped generate MQLs. We noticed these measurable outcomes within the first 2–3 months since we used the videos heavily as soon as they were completed.

How did Wyzowl perform from a project management standpoint?

Wyzowl's project management was fantastic. We always knew when to expect deliverables. They were very quick to respond to comments and feedback and did everything they could to ensure our video was done in time for an event where the video would be playing. We communicated via email and comments through their platform.

What did you find most impressive about them?

The team was impressive. Everyone I've had the pleasure of interacting with at Wyzowl has been so kind and genuinely a pleasure to work with. They go above and beyond to learn your business and ensure they are creating high-quality videos.

Are there any areas they could improve?

The only issue I ever had was with their platform. At times, I would submit comments, but they wouldn't post, which would result in delays. Other than that, they were fantastic to work with.