Write Right

BACKGROUND

Please describe your company and your position there.

We are an Animation Video Production Service provider who does commercial and animation video production for our clients across the globe. I take care of the writing and conceptualization part at the studio.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

We hired Write Right for writing a script for a service explainer video.

SOLUTION

How did you select this vendor and what were the deciding factors?

I started my search for a video scriptwriter online. I came across Write Right via Google as they are already in top position. I get in touch with them and explained the requirement. They were always open to discussion and very prompt to respond. Apart from their writing skills how they approach the project and their execution process were the deciding factors for me.

Describe the project in detail and walk through the stages of the project.

We started with one video script edit project but we 100% rely on them for any of our content writing needs now. The project is majorly the explainer video script writing job. We discuss the project and expectations first then they provide the first draft of the script. We review that together do the edits if required and after the final review, we close the job.

How many resources from the vendor's team worked with you, and what were their positions?

I have been working with 2-3 resources from the Write Right team. They are senior content writers and managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Writing a video script needs a lot of research and creative intelligence. We have observed more than 50% improvement in the video acceptance rate and post-launch performance.

How effective was the workflow between your team and theirs?

We used to get of a detailed call before starting any new job and we have also review each jobs together before final delivery. It's been very easy and smooth to work and communicate with them throughout the process.

What did you find most impressive or unique about this company?

They are always on time and open to discussions, which are really impressive characteristics.

Are there any areas for improvement or something they could have done differently?

Everything look good at the moment for me.

BACKGROUND

Please describe your company and your position there.

Owner of a review website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

Our in-house team could not work on renovating the existing content on our website, due to the amount of workload we had been dealing with. We decided that we wanted to hire Write Right to help us with this requirement and our goal was to revise the content marketing strategy for our platform and work towards driving more traffic to our website, since we wanted to see an increase in lead generation. We also needed their expertise in working on optimizing our platform’s SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with a content marketing firm in the past but we were not satisfied with the solutions they were providing our company. We decided to seek another agency and we came across Write Right. After a discovery call, it was clear that we had made up our mind about hiring Write Right because they were confident that they could handle our project and we were influenced by their previous years’ work that they had done as well as the way they priced their service packages, which was within our budget.

Describe the project in detail and walk through the stages of the project.

The first thing that the vendor team did was have a look at our Google Ads as well as previous SEO work and make changes accordingly in order to improve the amount of traffic being directed towards our website. We held discussions to create the right keywords for our SEO and this was done by the vendor team talking to us about how engagement used to be like, prior to us hiring Write Right and they also provided their suggestions and expertise regarding the same. We came up with a list of terms that were relevant to our services as well as our industry.

For making sure our content was staying relevant to our users, the vendor team would produce about two to three blogs, keeping in mind the SEO strategy, for our blogs section. The draft versions were sent to our team at the earliest and we would give our approval or let them know the changes that had to be incorporated.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with a project manager. They were responsible for acting as the point of contact between our team and the vendor team. We had a few content strategists as well as SEO specialists working on our project and they worked diligently on their assigned portions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As far as outcomes are concerned, we noticed an increase in the engagement between our target audience and the content on our website, which was a clear indication that we were seeing an improvement in the traffic increasing for our website and resulting in lead conversions. Our general feedback about the team at Write Right is that they are a highly motivated set of people who have always made sure to deliver the deliverables as per one’s expectations.

How effective was the workflow between your team and theirs?

The vendor team ensured the project was managed using methodical processes all the way from bringing ideas to the table to implementing functions to help create quality content for our platform. The communication between our teams was effective and we used Google Meet mostly to connect with one another on a weekly basis. Brief communication was conducted through emails.

What did you find most impressive or unique about this company?

We were highly impressed by the consistency shown by the team with respect to providing our project with effective solutions. Their motivation to provide us with the best work is astounding.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the project manager of a technology solution provider. We specialize in AI, and Digital Transformation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

We had been thinking about reworking on our website’s content and we decided to hire Write Right for this very purpose. Our goals were to create fresh content for various sections of the website, create relevant copy for our social media handles and SEO optimization for achieving good performance. A couple of other goals we were hoping to attain were to increase the traffic towards our website and have a night number of conversions in the process.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a discussion with a few close friends and we ended up conducting an in-depth research of a couple of well-known content marketing agencies. Write Right was shortlisted and we decided to get in touch with them and discuss our requirements. They were confident that they could work on our project and we were convinced as well because of their extensive work that they had done in the past and had consistently provided great quality content for their clients.

Describe the project in detail and walk through the stages of the project.

The scope of work first began with the vendor team going through and understanding what our expectations were and accordingly, they produced a work plan that would achieve all of our requirements. They began to provide ideas and work on content for our blog section and they provided us with relevant resources for other aspects of our platform. They also improved the website pages with quality content and worked on optimizing our SEO so that we would be able to achieve a better search engine ranking.

How many resources from the vendor's team worked with you, and what were their positions?

We had about three people working on our project. There was a project manager who helped handle the entire workflow and the processes and we had a couple of content writers who were also specialized in working our SEO requirements as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With respect to content being created for our platform, the vendor team understood the assignment in the exact manner we were expecting to see results. We also ended up receiving good feedback from our users who were impressed with the quality of content. The deliverables were all met accordingly and we are sure we will continue to work with Write Right for all of our content marketing and writing purposes in the future.

How effective was the workflow between your team and theirs?

The vendor team was proactive from the time we decided to collaborate with them and they were professional with respect to handling our project and providing us with the right solutions for our requirements. For communicating with one another, we either exchanged emails or we could hop on a call using Google Meet.

What did you find most impressive or unique about this company?

What was most impressive about Write Right was the enthusiasm they showed in terms of bringing our project to success. They treated the work like it was for their own company - this ensured the quality was maintained throughout. 

Are there any areas for improvement or something they could have done differently?

No, there are no areas for improvement.

BACKGROUND

Please describe your company and your position there.

Restaurant owner of a popular food chain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

We required the assistance of Write Right to help produce an effective content marketing strategy for our restaurant website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We contacted a few vendors and interviewed them. After connecting with about three teams, it was evident that Write Right was the right choice for our project. We were impressed with the way they were able to address our requirements with the right solutions and this gave us the impression that they knew what they were dealing with. This was the major deciding factor for our team, along with how vast their portfolio was due to the various number of clients they had worked with, in the past.

Describe the project in detail and walk through the stages of the project.

The vendor team took the initial couple of days to understand our business. They studied the websites of our competitors and then started creating content for our website.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, an SEO specialist and a few content writers. All the members from the vendor team ensured all of our goals were being achieved on a daily basis and our expectations were being met with every bit of progress the project was making.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to see an improvement in our search engine ranking and we had also started seeing a significant amount of traffic being directed to our website. This way we were able to get more visitors online and more footfalls in our restaurant.

How effective was the workflow between your team and theirs?

The vendor team handled our project in a professional style and communicated with us, keeping in mind the timeliness, regarding every aspect of the project which included work being completed on a daily basis, to the general progress of our project. The communication tools were email and Microsoft Teams.

What did you find most impressive or unique about this company?

The vendor team’s vast knowledge and experience in this field have impressed us the most. Not only did our project get the required value addition, but our team was able to learn a lot from the team at Write Right, too.

Are there any areas for improvement or something they could have done differently?

No, there are no areas for improvement.

BACKGROUND

Please describe your company and your position there.

Marketing head of a leading e-learning platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

Our business was looking for creative content for our web pages. The aim was to build awareness about our business and give readers relevant information pieces.

So we hired Write Right to assist us in creating a content strategy and look for market-relevant topics that align with our services. We also wanted to improve our SEO ranking for which we wanted content for backlinks and third party websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our in-house experts recommended Write Right while we were searching for content creating agencies online. We went through their website and reviewed them on Clutch. After scrutinizing our needs, a meeting was held with a few agencies.

We selected Write Right based on their expertise on content and the compelling strategy points they shared during the pitch.

Describe the project in detail and walk through the stages of the project.

We began the work by discussing the roadmap with the content strategist. They gave us suggestions on how to revamp the existing content and together we created the style guide. The writing style reflected the image of the company.

Later after competitor analysis, they created a content plan to be followed for the entire month. The plan included revamping various web pages, adding content on blog pages, creating blogs for backlinks, etc. The content pieces were written in various styles starting from case studies, infographics to blogs and web page content.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the content writing experts, the strategist and the CEO himself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a boost in domain authority as it picked up quality content. The keywords optimized on the webpage increased the search result ranking. With the help of this addition the website traffic increased by 15%. Also, the navigation time on the blog page increases significantly.

Briefly we were able to increase business awareness by 2 folds. The team worked with all their efforts and kept improving the industry knowledge. Designers who helped in adding visuals and infographics maintained the loading time of the website. They also worked on our social media pages which helped in bringing conversion to the company.

How effective was the workflow between your team and theirs?

The meetings were conducted on Google meet once every week. Mr.Bhavik was very flexible with the timings of the call and we were able to have a semi-formal discussion. Throughout the project, the CEO and the lead member were at our disposal in case of any concerns. They walked us through the basics of revamping in the beginning.

It was in the later stage we decided to explore different types of writing styles. The team coordination was excellent which was visible in their work.

What did you find most impressive or unique about this company?

It took them very little time to understand our business needs. Although they have experience in similar industries, the approach of Write Right was innovative. The team came up with one-of-a-kind strategies that made us stand out from our competitors.

Are there any areas for improvement or something they could have done differently?

We don’t think there is any need for improvement.

BACKGROUND

Please describe your company and your position there.

I work as a business development executive at a Human Resource consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

Our project requirement was creating a sound content marketing strategy and implementation for our company’s website. The goals of our project were to have all brand texts as well as content. We were looking for our content to be grammatically corrected and stylistically correct as well. Our website’s landing page also needed revision so, there was also the requirement of improving and polishing the language of the content on this page and to overall make our website user friendly and less scientific looking in terms of aesthetics.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had resorted to Google searching a variety of companies and noted down a few. After having discussions with a few personal contacts, it was decided that Write Right would be the right choice. The deciding factors were the previous work that Write Right had done and how much they would charge for their services. The cost was fortunately well within our budget.

Describe the project in detail and walk through the stages of the project.

The vendor team first began the process of strategizing the right content for our website after conducting an in-depth study of the previous content on our website and how we had marketed our business, prior to choosing to work with Write Right. After understanding the requirement, they produced a structured strategy and began to work on segmented parts of the project.

The key deliverables were met as per our expectations and we were very satisfied with Write Right’s innovative solutions and the various ideas they brought to our table of discussions. Once everything was in place, the vendor team ensured to continue regularly proofreading blog posts and all of the content in the website.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager and content specialist assisted us with our project. The project manager was the one who acted as the midpoint of communication between our team and theirs and all information was conveyed to the project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcomes of the project were just as our expectations were kept. The content was made in an understandable manner for the readers, while also keeping in mind that the entire experience of a reader on our website should be in a user-friendly manner. We got good reviews regarding how our website was easy to navigate for the users and how content was relevant.

How effective was the workflow between your team and theirs?

The team handled our project with utmost professionalism. But also with ease and we were able to put our faith in them completely regarding great work being produced for our website. The modes of communication were mostly through Skype or Microsoft Teams whenever we had feedback sessions or we wanted to discuss extensively about the progress of the project and for brief communication, we sent emails.

What did you find most impressive or unique about this company?

The most impressive thing about Write Right was how quickly they responded to our queries and anything that we wanted to convey to them. They were patient with us and took the time to keep us up to speed with anything that might have been slightly difficult to comprehend in terms of work being done.

Are there any areas for improvement or something they could have done differently?

There are no areas for improvement

BACKGROUND

Please describe your company and your position there.

I work as a CEO of a tissue manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

We decided to hire Write Right to help us create relevant content for our website. Our goals were to create a content hub with different articles to educate our audience while sharing valuable tips and tricks for the individuals who want access to easy-to-digest content regarding tissue manufacturing in general.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had considered a large number of content marketing agencies and after shortlisting 3 of the best companies to consider working with, it was Write Right that took the cake. We were interested in the services they provided because it matched our requirements and we were also happy with the way their services were priced, since it was within our budget.

Describe the project in detail and walk through the stages of the project.

The vendor team helped us all the way from the ideation process. They shared their solutions to help strategize and then implement the content plan for our website. They also aided in delivering content based on SEO in an optimized manner and while creating a blueprint of the targets they were going to achieve on a daily basis, they ensured to work well within tight deadlines set for each requirement. The key deliverables were met as per our expectations and we were pleased with the work done by Write Right.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team lead, who actively supervised all of the work, alongside us and acted as the point of communication between our team and the vendor team. We had the SEO specialist and a few content writers working on the technical aspects of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to see a positive response from our website in terms of a huge number of leads being generated and turning into a high conversion rate. Our content was also receiving positive feedback from the readers. The organic traffic of our website was also seen to be rising. The vendor team was mindful of sharing updates regarding the progress of our project and they were keen on taking our feedback so as to make sure their work was done exactly as per our website’s needs.

How effective was the workflow between your team and theirs?

The project was managed professionally and the communication between both of our teams was effective. The deadlines were met in a timely nature and our communication tools included emails for general communication, while we depended on Google Meet or Skype for conference calls.

What did you find most impressive or unique about this company?

It was the way their collaboration process was maintained in the most structured manner that impressed us the most. The content they produced for us was of quality and full of creativity.

Are there any areas for improvement or something they could have done differently?

No, there was no requirement for any kind of improvement.

BACKGROUND

Please describe your company and your position there.

I am the operations manager of India's leading gas manufacturing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

We were revamping our website and hence needed fresh content to convey our message effectively to our target audience. We hired Write Right for creating a content strategy and developing fresh content for our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had shortlisted several content agencies and selected Write Right as they had solid understanding about our business and had worked with several similar agencies before. Their impressive clientele and portfolio was an added bonus!

Describe the project in detail and walk through the stages of the project.

We had a call with their team and shared our requirements. Post that, they presented a strategy for content development and deployment. Their team not only developed new content but also helped us deploy it effectively on the site.

How many resources from the vendor's team worked with you, and what were their positions?

1. A senior writer 2. Project manager 3. Business development executive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content they deployed had a huge impact on our site's traffic. In the first 60 days, our traffic increased by 30% which was huge for us. Their team is very friendly and highly skilled. They very well know content marketing.

How effective was the workflow between your team and theirs?

It was streamlined. They ran ahead of the deadlines and executed things efficiently.

What did you find most impressive or unique about this company?

They were very diligent and committed. Bhavik, the CEO took immense interest in our project and ensured everything was executed well. Unlike other agencies, their team was genuinely interested in adding value to our business rather than up/cross selling other services. They were with us throughout the entire project and gave honest recommendations.

Are there any areas for improvement or something they could have done differently?

Couldn't ask for more. They are certainly one of the best content marketing agencies out there.

BACKGROUND

Please describe your company and your position there.

I am head the marketing department of a leading saloon chain across the USA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

We hired them for creating content marketing strategy for our brand.

What were your goals for this project?

The goal was to boost our search engine rankings and increase web traffic through content marketing.

SOLUTION

How did you select Write Right?

We found them through Google. Post that, we had a brief call with their team to understand more about their offerings. We learned that they’re among the top content marketing agencies in India. Their portfolio and clientele was strong - so we hired them for our project.

Describe the scope of their work in detail.

In our first strategy call with their content strategist, we shared with them our requirements. We helped them understand our goals, and objectives.

Later, they started working on the project - and started delivering content pieces on a weekly basis. In case we needed any editions, they were very responsive.

What was the team composition?

I worked with a team of 3 copywriters, and a content strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, after implementing the content from Write Right, we saw our SEO rankings got significantly better.

How effective was the workflow between your team and theirs?

They were very efficient when it came to managing the project. We used skype and emails to manage the communication.

What did you find most impressive about this company?

Write Right feels like our strategic partner. They take feedback on a regular basis and work through it to ensure everything is just perfect. That’s not all. They proactively make suggestions that can add value to our business. We’re very happy working with them.

Are there any areas for improvement?

Scheduling is something they can improve on.

BACKGROUND

Please describe your company and your position there.

I am the Head of Content Operations at an e-commerce platform that trades lifestyle products such as fashion, décor, fitness, DIY, outdoor goods/ services by inspiring shoppers to share content, ideas, bargains and shopping tips in the social community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Write Right?

We were looking for a provider to which we could outsource some specific content pieces and trust with our branding and communications.

What were your goals for this project?

We were looking for someone to rely on for our UX content including blog posts, and social media copies. The goal was to create content that aligns with our overall tone and worked with our company's strategy.

SOLUTION

How did you select Write Right?

We interviewed a lot of agencies initially, and Write Right was the perfect fit for us.

Describe the scope of their work in detail.

They initially set up a strategy session with us and took some time to learn about our niche industry, challenges, and goals. They started out providing social media copies and then eventually produced content for our app and other marketing platforms. They also helped us build out our own internal content team.

What was the team composition?

We worked with two of their content writers and the CEO himself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While the engagement is still early on, we’ve also had a great experience from a thought leadership perspective. We’ve decreased the amount of content we put out, but the amplification has increased exponentially. Our customers and colleagues are very impressed with how informative and relevant the articles are.

The team truly understands us and our business, which allows us to trust them with our brand and core values. Despite how technical our work is, the team came to speed rapidly to start designing and implementing strategy almost immediately.

How effective was the workflow between your team and theirs?

Working together with Bhavik was seamless. He is flexible with schedules for content interviews and is great for collecting the right information for development.

What did you find most impressive about this company?

The team is developing content quickly and accurately. They understood what we were trying to accomplish as well as the quality of the work they have done is extremely great.

Are there any areas for improvement?

None. They are really a pleasure to work with