Write Right

Please describe your company and your position there.

Owner of a review website.

For what projects/services did your company hire Write Right?

Our in-house team could not work on renovating the existing content on our website, due to the amount of workload we had been dealing with. We decided that we wanted to hire Write Right to help us with this requirement and our goal was to revise the content marketing strategy for our platform and work towards driving more traffic to our website, since we wanted to see an increase in lead generation. We also needed their expertise in working on optimizing our platform’s SEO.

How did you select this vendor and what were the deciding factors?

We had worked with a content marketing firm in the past but we were not satisfied with the solutions they were providing our company. We decided to seek another agency and we came across Write Right. After a discovery call, it was clear that we had made up our mind about hiring Write Right because they were confident that they could handle our project and we were influenced by their previous years’ work that they had done as well as the way they priced their service packages, which was within our budget.

Describe the project in detail and walk through the stages of the project.

The first thing that the vendor team did was have a look at our Google Ads as well as previous SEO work and make changes accordingly in order to improve the amount of traffic being directed towards our website. We held discussions to create the right keywords for our SEO and this was done by the vendor team talking to us about how engagement used to be like, prior to us hiring Write Right and they also provided their suggestions and expertise regarding the same. We came up with a list of terms that were relevant to our services as well as our industry.

For making sure our content was staying relevant to our users, the vendor team would produce about two to three blogs, keeping in mind the SEO strategy, for our blogs section. The draft versions were sent to our team at the earliest and we would give our approval or let them know the changes that had to be incorporated.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with a project manager. They were responsible for acting as the point of contact between our team and the vendor team. We had a few content strategists as well as SEO specialists working on our project and they worked diligently on their assigned portions.

Can you share any outcomes from the project that demonstrate progress or success?

As far as outcomes are concerned, we noticed an increase in the engagement between our target audience and the content on our website, which was a clear indication that we were seeing an improvement in the traffic increasing for our website and resulting in lead conversions. Our general feedback about the team at Write Right is that they are a highly motivated set of people who have always made sure to deliver the deliverables as per one’s expectations.

How effective was the workflow between your team and theirs?

The vendor team ensured the project was managed using methodical processes all the way from bringing ideas to the table to implementing functions to help create quality content for our platform. The communication between our teams was effective and we used Google Meet mostly to connect with one another on a weekly basis. Brief communication was conducted through emails.

What did you find most impressive or unique about this company?

We were highly impressed by the consistency shown by the team with respect to providing our project with effective solutions. Their motivation to provide us with the best work is astounding.

Are there any areas for improvement or something they could have done differently?

None

Please describe your company and your position there.

I am the project manager of a technology solution provider. We specialize in AI, and Digital Transformation.

For what projects/services did your company hire Write Right?

We had been thinking about reworking on our website’s content and we decided to hire Write Right for this very purpose. Our goals were to create fresh content for various sections of the website, create relevant copy for our social media handles and SEO optimization for achieving good performance. A couple of other goals we were hoping to attain were to increase the traffic towards our website and have a night number of conversions in the process.

How did you select this vendor and what were the deciding factors?

We had a discussion with a few close friends and we ended up conducting an in-depth research of a couple of well-known content marketing agencies. Write Right was shortlisted and we decided to get in touch with them and discuss our requirements. They were confident that they could work on our project and we were convinced as well because of their extensive work that they had done in the past and had consistently provided great quality content for their clients.

Describe the project in detail and walk through the stages of the project.

The scope of work first began with the vendor team going through and understanding what our expectations were and accordingly, they produced a work plan that would achieve all of our requirements. They began to provide ideas and work on content for our blog section and they provided us with relevant resources for other aspects of our platform. They also improved the website pages with quality content and worked on optimizing our SEO so that we would be able to achieve a better search engine ranking.

How many resources from the vendor's team worked with you, and what were their positions?

We had about three people working on our project. There was a project manager who helped handle the entire workflow and the processes and we had a couple of content writers who were also specialized in working our SEO requirements as well.

Can you share any outcomes from the project that demonstrate progress or success?

With respect to content being created for our platform, the vendor team understood the assignment in the exact manner we were expecting to see results. We also ended up receiving good feedback from our users who were impressed with the quality of content. The deliverables were all met accordingly and we are sure we will continue to work with Write Right for all of our content marketing and writing purposes in the future.

How effective was the workflow between your team and theirs?

The vendor team was proactive from the time we decided to collaborate with them and they were professional with respect to handling our project and providing us with the right solutions for our requirements. For communicating with one another, we either exchanged emails or we could hop on a call using Google Meet.

What did you find most impressive or unique about this company?

What was most impressive about Write Right was the enthusiasm they showed in terms of bringing our project to success. They treated the work like it was for their own company - this ensured the quality was maintained throughout. 

Are there any areas for improvement or something they could have done differently?

No, there are no areas for improvement.

Please describe your company and your position there.

Marketing head of a leading e-learning platform.

For what projects/services did your company hire Write Right?

Our business was looking for creative content for our web pages. The aim was to build awareness about our business and give readers relevant information pieces.

So we hired Write Right to assist us in creating a content strategy and look for market-relevant topics that align with our services. We also wanted to improve our SEO ranking for which we wanted content for backlinks and third party websites.

How did you select this vendor and what were the deciding factors?

One of our in-house experts recommended Write Right while we were searching for content creating agencies online. We went through their website and reviewed them on Clutch. After scrutinizing our needs, a meeting was held with a few agencies.

We selected Write Right based on their expertise on content and the compelling strategy points they shared during the pitch.

Describe the project in detail and walk through the stages of the project.

We began the work by discussing the roadmap with the content strategist. They gave us suggestions on how to revamp the existing content and together we created the style guide. The writing style reflected the image of the company.

Later after competitor analysis, they created a content plan to be followed for the entire month. The plan included revamping various web pages, adding content on blog pages, creating blogs for backlinks, etc. The content pieces were written in various styles starting from case studies, infographics to blogs and web page content.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the content writing experts, the strategist and the CEO himself.

Can you share any outcomes from the project that demonstrate progress or success?

We saw a boost in domain authority as it picked up quality content. The keywords optimized on the webpage increased the search result ranking. With the help of this addition the website traffic increased by 15%. Also, the navigation time on the blog page increases significantly.

Briefly we were able to increase business awareness by 2 folds. The team worked with all their efforts and kept improving the industry knowledge. Designers who helped in adding visuals and infographics maintained the loading time of the website. They also worked on our social media pages which helped in bringing conversion to the company.

How effective was the workflow between your team and theirs?

The meetings were conducted on Google meet once every week. Mr.Bhavik was very flexible with the timings of the call and we were able to have a semi-formal discussion. Throughout the project, the CEO and the lead member were at our disposal in case of any concerns. They walked us through the basics of revamping in the beginning.

It was in the later stage we decided to explore different types of writing styles. The team coordination was excellent which was visible in their work.

What did you find most impressive or unique about this company?

It took them very little time to understand our business needs. Although they have experience in similar industries, the approach of Write Right was innovative. The team came up with one-of-a-kind strategies that made us stand out from our competitors.

Are there any areas for improvement or something they could have done differently?

We don’t think there is any need for improvement.

Please describe your company and your position there.

I work as a business development executive at a Human Resource consulting firm.

For what projects/services did your company hire Write Right?

Our project requirement was creating a sound content marketing strategy and implementation for our company’s website. The goals of our project were to have all brand texts as well as content. We were looking for our content to be grammatically corrected and stylistically correct as well. Our website’s landing page also needed revision so, there was also the requirement of improving and polishing the language of the content on this page and to overall make our website user friendly and less scientific looking in terms of aesthetics.

How did you select this vendor and what were the deciding factors?

We had resorted to Google searching a variety of companies and noted down a few. After having discussions with a few personal contacts, it was decided that Write Right would be the right choice. The deciding factors were the previous work that Write Right had done and how much they would charge for their services. The cost was fortunately well within our budget.

Describe the project in detail and walk through the stages of the project.

The vendor team first began the process of strategizing the right content for our website after conducting an in-depth study of the previous content on our website and how we had marketed our business, prior to choosing to work with Write Right. After understanding the requirement, they produced a structured strategy and began to work on segmented parts of the project.

The key deliverables were met as per our expectations and we were very satisfied with Write Right’s innovative solutions and the various ideas they brought to our table of discussions. Once everything was in place, the vendor team ensured to continue regularly proofreading blog posts and all of the content in the website.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager and content specialist assisted us with our project. The project manager was the one who acted as the midpoint of communication between our team and theirs and all information was conveyed to the project manager.

Can you share any outcomes from the project that demonstrate progress or success?

The outcomes of the project were just as our expectations were kept. The content was made in an understandable manner for the readers, while also keeping in mind that the entire experience of a reader on our website should be in a user-friendly manner. We got good reviews regarding how our website was easy to navigate for the users and how content was relevant.

How effective was the workflow between your team and theirs?

The team handled our project with utmost professionalism. But also with ease and we were able to put our faith in them completely regarding great work being produced for our website. The modes of communication were mostly through Skype or Microsoft Teams whenever we had feedback sessions or we wanted to discuss extensively about the progress of the project and for brief communication, we sent emails.

What did you find most impressive or unique about this company?

The most impressive thing about Write Right was how quickly they responded to our queries and anything that we wanted to convey to them. They were patient with us and took the time to keep us up to speed with anything that might have been slightly difficult to comprehend in terms of work being done.

Are there any areas for improvement or something they could have done differently?

There are no areas for improvement

Please describe your company and your position there.

I work as a CEO of a tissue manufacturing company.

For what projects/services did your company hire Write Right?

We decided to hire Write Right to help us create relevant content for our website. Our goals were to create a content hub with different articles to educate our audience while sharing valuable tips and tricks for the individuals who want access to easy-to-digest content regarding tissue manufacturing in general.

How did you select this vendor and what were the deciding factors?

We had considered a large number of content marketing agencies and after shortlisting 3 of the best companies to consider working with, it was Write Right that took the cake. We were interested in the services they provided because it matched our requirements and we were also happy with the way their services were priced, since it was within our budget.

Describe the project in detail and walk through the stages of the project.

The vendor team helped us all the way from the ideation process. They shared their solutions to help strategize and then implement the content plan for our website. They also aided in delivering content based on SEO in an optimized manner and while creating a blueprint of the targets they were going to achieve on a daily basis, they ensured to work well within tight deadlines set for each requirement. The key deliverables were met as per our expectations and we were pleased with the work done by Write Right.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team lead, who actively supervised all of the work, alongside us and acted as the point of communication between our team and the vendor team. We had the SEO specialist and a few content writers working on the technical aspects of the project.

Can you share any outcomes from the project that demonstrate progress or success?

We were able to see a positive response from our website in terms of a huge number of leads being generated and turning into a high conversion rate. Our content was also receiving positive feedback from the readers. The organic traffic of our website was also seen to be rising. The vendor team was mindful of sharing updates regarding the progress of our project and they were keen on taking our feedback so as to make sure their work was done exactly as per our website’s needs.

How effective was the workflow between your team and theirs?

The project was managed professionally and the communication between both of our teams was effective. The deadlines were met in a timely nature and our communication tools included emails for general communication, while we depended on Google Meet or Skype for conference calls.

What did you find most impressive or unique about this company?

It was the way their collaboration process was maintained in the most structured manner that impressed us the most. The content they produced for us was of quality and full of creativity.

Are there any areas for improvement or something they could have done differently?

No, there was no requirement for any kind of improvement.

Introduce your business and what you do there.

We’re a content writing agency based in Mumbai.

What challenge were you trying to address with Write Right?

We got a large order after the pandemic, which our team couldn’t handle, so we started looking for partner agencies.

What was the scope of their involvement?

We gave them an order for 30 articles.

What is the team composition?

I am in contact with Bhavik (Founder & CEO). I believe they had 10–15 writers working on our project.

How did you come to work with Write Right?

We searched Google for keyword content writing agencies in India. We contacted multiple agencies, but they didn’t inspire a lot of confidence. Bhavik gave us a good pitch, and he also sent some samples over email, which looked good.

How much have you invested with them?

The cost of the 30 articles was approximately $300.

What is the status of this engagement?

We started working with Write Right in September 2020. The initial project is complete, but we plan to give them more work in the coming months.

What evidence can you share that demonstrates the impact of the engagement?

We check the quality of work using a Grammarly Premium account. The readability score was above 80 for all articles. We gave them an order of 30 articles, which they said could be delivered in 3–4 days. We were a bit suspicious, but the work they delivered was good in terms of English use and formatting.

How did Write Right perform from a project management standpoint?

They gave us a delivery time of 3–4 days, and they delivered on the fourth day. Bhavik was our sole point of contact, and I don’t know what tools they used internally. He was always available to us, even late at night, and he kept us updated on the progress. We had a good collaboration.

What did you find most impressive about them?

What we liked the most about them was their honest delivery time estimate. We’ve worked with other agencies, and none of them delivered on the promised date. Bhavik was the first one who delivered on time.

Are there any areas they could improve?

Write Right could improve on project management. Right now, I think that Bhavik is their only point of contact. They deliver good-quality work, and I think they should expand their company.

Do you have any advice for future clients of theirs?

I totally recommend Write Right for all content writing services. I can’t speak to their other services right now.

Introduce your business and what you do there.

I’m a senior SEO analyst for a financial services firm.

What challenge were you trying to address with Write Right?

I needed someone to develop my web and mobile app.

What was the scope of their involvement?

They developed my website and iOS and Android app. They handle SEO, marketing, and promotional efforts. They also handle content creation and deployment. For the website, they used WordPress, PHP, and Laravel.

What is the team composition?

I work with the owner.

How did you come to work with Write Right?

I did a Google search to find them. I chose them for my content solution because they had good reviews.

How much have you invested with them?

We’ve spent $3,000.

What is the status of this engagement?

We started working together in May 2020 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I’d give them a perfect rating on the content solution they’ve provided for me. 

How did Write Right perform from a project management standpoint?

Their project management approach is excellent. I’d give them five stars for their approach. We communicate via phone calls and emails.

What did you find most impressive about them?

Their team provides quality content and excellent support. They’re ready to quickly handle my queries and questions.

Are there any areas they could improve?

No, I’m happy with them.

Introduce your business and what you do there.

I am the COO of an advertising agency. We do both modern and traditional advertising in which we provide video ads, logo design, video creation, and banner ads for newspapers, YouTube, holdings, and billboards, along with taglines. We are an A to Z solution of advertising.

What challenge were you trying to address with Write Right?

My partner and I decided to set up an advertising agency since digital marketing is the future. First of all, the website is the key. For offline marketing, a brochure is the key because we would distribute that in newspapers as a pamphlet. Without the script and dialogue as well as content, nothing would be possible, so for us, and it was really important and we hired Write Right to help.

What was the scope of their involvement?

We hired Write Right for website content, email marketing, and for pamphlets and brochures. Right now, we are also working with them for our video scripts because we are going to be starting a YouTube channel, too.

Our website is already live. The content we wanted was more of copywriting and creation, and not just simple web-based content or any type of landing page that you would see on the IT side or e-commerce side. 

What is the team composition?

We have four people that are dedicated to this project, including three copywriters, a YouTube writer and we also work with a client relationship executor. 

How did you come to work with Write Right?

We found them organically. In India, they rank in the first few search results and saw they had over 100 reviews on their Google Business page. I also saw they had 31 reviews on another directory, which is the highest in India. 

How much have you invested in them?

We have spent $4,500.

What is the status of this engagement?

We started working with them about three months ago in April 2020 and the work has not ended yet.

What evidence can you share that demonstrates the impact of the engagement?

I’m happy with it. We had sent the website out to 8–9 competitor agencies to review and, according to them, we are good to go. We’re also about to hire someone to help with SEO to make the site relevant.

How did Write Right perform from a project management standpoint?

They are an awesome team. Project management is flawless. We have a client relationship executor, and he is responsible for the communication. As we are both from India, there is no time zone issue or anything like that. The cost was already decided and we’ve paid 3–4 months in advance.

What did you find most impressive about them?

Their ability to meet deadlines is the most impressive — everything has been perfect. If I ask for delivery by the weekend, they can deliver by Thursday, which I like.

Are there any areas they could improve?

Everything is great and they have really good potential, but they have a small team. There is a possibility that they could increase the number of people they have. 

Do you have any advice for potential customers?

I’d definitely recommend them.

Please describe your company and your position there.

My Company deals in catering the youth marketing needs of various brands and companies across the nation with services varying from simple webinars to complex chain of brand promotional activities

For what projects/services did your company hire Write Right?

We were in need for a company to help us out with our content creation need because to convince the youth you really need to get into their head through the content you create and promote so we hired Write Right to help us out with the content for our Campus Ambassadorship Programme that is one of the most vital part of our business

What were your goals for this project?

We needed to hire young mins from different institutions to represent our clients in their respective institutes so this was one of the most crucial task for us and to get as many responses as possible we needed a content strategy that could go all guns blazing and make a student to read it and understand the whole concept and register themselves with us

How did you select this vendor?

I came across various providers on instagram talked to a few but most of all i liked Write Right due to their past work and the level of satisfaction they maintain so I initially talked to them on instagram only

Describe the scope of their work in detail.

Their work was to create the content for our CAP website create the forms for students to register on and create content to be sent in various social media groups institution wise like a different text for each institution

What was the team composition?

While We were working with them there were 3 people from our team and 2 from their team who worked on website, forms, and texts and the spreading of the texts and ensuring its reaching the masses

Can you share any outcomes from the project that demonstrate progress or success?

We received around 2000 applications in our phase one that was much more then we expected to process to basically we can say that it solely can show how successful this project was with Write Right

How effective was the workflow between your team and theirs?

Teams were very coordinated from both the side we never felt that resources were being wasted due to lack of coordination or understanding. The writers exactly drew the The picture on paper that we wanted to have

What did you find most impressive about this company?

Their willingness to help and develop their clients was impressive and the amount of efforts they put in their work it feels like they are not doing it as a job or business its like they love to do it and are totally calm

Are there any areas for improvement?

Well considering my company we were very much impressed by their performance and everything there is nothing we might suggest to be improved till now

Introduce your business and what you do there.

I’m a marketing manager for Dineout India, a large dining platform.

What challenge were you trying to address with Write Right?

I needed to create content for social media, and we needed a digital company that could grow our business.

What was the scope of their involvement?

I wanted to showcase my products to their maximum reach. The first thing I needed from Write Right was a good social media presence and a person to guide me in terms of SEO and PPC. I need advice about how to advertise my company and sub-brand.

What is the team composition?

I was in touch with the business analyst there.

How did you come to work with Write Right?

A close colleague who used them for SEO and content writing referred them to me.

How much have you invested with them?

We’ve invested less than $10,000.

What is the status of this engagement?

We started working with them in April or May 2020.

What evidence can you share that demonstrates the impact of the engagement?

The quality of the service has been great. In SEO, content, and digital marketing, they’ve done well at showcasing the best people to work with us. I’m happy with them.

How did Write Right perform from a project management standpoint?

I provided the business analyst with all of my queries. He took all of those requirements and coordinated all of the details with the right team. He was very professional, and we communicated well.

What did you find most impressive about them?

They had brilliant ideas that I hadn’t thought of. Their team was helpful in every manner.

Are there any areas they could improve?

No, they were very good, and I’m eager to work with them on an upcoming project.

Do you have any advice for potential customers?

They’re trustworthy. If someone wants quality work, they should definitely go with Write Right.