Wow-How Studio

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Copperleaf

Describe what your company does in a single sentence.

Copperleaf can help your organization decide where and when to invest in your business to maximize capital efficiency, meet performance targets, manage risk, and achieve your ESG and financial goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wow-How Studio to accomplish?

• Explain what we do and who we are in a simple, compelling, visually interesting way.
• Generate top-of-funnel inquiries
• Support regional marketing plans
• Demonstrate industry thought leadership, build brand

SOLUTION

How did you find Wow-How Studio?

Referral

Why did you select Wow-How Studio over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Wow-How Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

90-second (this length is our proven sweet spot) animated corporate ‘explainer’ video, with English- language voiceover (and subtitles) in formats suitable for web (responsive for desktop and mobile), PowerPoint/Keynote presentations, and large-screen projection. The video cadence would follow the standard explainer video formula: 

• PROBLEM o SOLUTION o BENEFITS (2-4) 
• CTA 

Clip extracts for use in small video slots (pre-roll ads, etc.):

• length to be discussed. 
• We recently created a logo animation that could potentially be included at the end of the video.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first 6 months of it's release, we already see great view scores on our YouTube account, and it is also scoring high on our website statistics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Wow How is great to work with, are very responsive, delivers their planned deliverables on time, and does timely check-up/revisions. Overall, we really enjoyed working with them on our first animated video and we are looking forward to our next one!

What was your primary form of communication with Wow-How Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really felt like an extended part of our marketing team!

Are there any areas for improvement or something Wow-How Studio could have done differently?

no, we were fully satisfied with their services.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of CarmaCare

Describe what your company does in a single sentence.

Sell vehicle service contracts to gas and electric vehicle owners

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wow-How Studio to accomplish?

• Create a explainer video
• Help with our branding

SOLUTION

How did you find Wow-How Studio?

Online Search

Why did you select Wow-How Studio over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Wow-How Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Using an info video script provided by us, create an explainer video from scratch using a simplistic animation. 

• Draft general outline / approval 
• Draft animation ideas / approval 
• Create full storyboard / approval 
• Create series of animation clips / approval 
• Create full video / approval and edits 
• Add music Some of the key deliverables included: 
  • An effective explainer video 
  • 3 seperate milestones within the video so that it can be cut to a 30 sec / 60 sec / 90 sec length

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion of viewing customers 
• Timeline until completion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strong communication even though we had a substantial time difference. Process oriented and informative. It was clear who was in charge at each stage.

What was your primary form of communication with Wow-How Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They made us feel like we were their #1 priority and we worked nicely together after creating a unique slack channel.

Are there any areas for improvement or something Wow-How Studio could have done differently?

Perhaps, at the animation stage, offering up 3-4 different ideas as options.

BACKGROUND

Please describe your company and your position there.

I am the Head of Sales in the company. We produce tire mold components, namely those are spring vents for tire mold deaeration during tire curing and tread pattern sipes, which create thin groves on tire pattern.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

This product video was needed to explain how our product works inside the tire mold, because, normally this process is hidden inside and cannot be seen. Specifically, it was the function of spring vents during tire mold cavity deaeration.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got approached by Wow-How directly. But before that, we had been thinking about how to do it, whom to ask. We needed 3D graphic video, showing something that cannot bee seen and shot in a reagular way. It must have been done like a video game or cartoon movie. For us something we did not and even now still do not understand at all. The offer from Wow-how came right on time, like a mirracle.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

for us it was important to remain patient, because, 3D movie designers do not understand tires, obviously. But in the same way, we did not understand video making. But the result is astonishing!

Who did you work with and what was the feedback process like?

As it is described in every review. It worked on the same bases and it worked very well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We dont need to be explaining and presenting our product anymore. Trade shows attendees can watch the video only and they know immediatelly what we produce.

Describe their project management style, including communication tools and timeliness.

They have a very good response, even during weekends and nights. Guys, you should not neglect your your sleep!

What did you find most impressive or unique about this company?

distant work abilities as a team

Are there any areas for improvement or something they could have done differently?

Sometimes I needed to repeat my comments or requirements more times. But obviously that was caused by cross profession fields communication.

BACKGROUND

Please describe your company and your position there.

I am a consultant in the technology advisory division of a Big Four company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

As part of a larger marketing campaign for a new offering in our industry, we wanted to create an engaging animated video to explain the concept in a simple manner and draw attention.

SOLUTION

How did you select this vendor and what were the deciding factors?

I know the vendor from previous work experience and chose to work with them when another did not deliver a product that was satisfactory.

Describe the project in detail and walk through the stages of the project.

The project had to move fast as a deadline was rapidly approaching, but the vendor was still able to accommodate the very tight schedule. We were given a clear plan for the execution of the work and had a continuous and productive dialog throughout the process with different milestones and approval points from us, so that only a few revisions were needed in the end.

How many resources from the vendor's team worked with you, and what were their positions?

I was in regular contact with 2 resources from the vendor's team, a project lead and a lead animator, but other animators were involved as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The delivered animation lived up to all our requirements and has been received with great appreciation and admiration by all stakeholders involved throughout our organization.

How effective was the workflow between your team and theirs?

We were in regular contact throughout the process and felt that we were accommodated and had the say we needed in the project's execution.

What did you find most impressive or unique about this company?

The fast delivery on a tight schedule while maintaining a high standard in terms of quality of the end product as well as the excellent project management and transparent communication with us throughout the process.

Are there any areas for improvement or something they could have done differently?

We are very satisfied with both the end product and the process and have no areas of improvement at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the events manager at an organization that manufactures green energy products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wow-How Studio?

We needed to develop some visual and digital content for our marketing, so we hired Wow-How Studio.

SOLUTION

What was the scope of their involvement?

Wow-How Studio created a digitally animated explainer video for us; it was all 3D digital content. First, we had some initial meetings with Wow-How Studio to kickstart the project. Then, I provided them with the storyboard, and they made the entire video themselves in their own studios. We iterated via email 40–50 times during the production process until we got the video we wanted.

What is the team composition?

I worked with an account manager, a project manager, and two other people from Wow-How Studio.

How did you come to work with Wow-How Studio?

Wow-How Studio sent a cold email to my colleague, and it was good timing.

How much have you invested with them?

We spent about $12,000.

What is the status of this engagement?

We worked together from August–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve shown the video produced by Wow-How Studio at trade shows and gotten great feedback from people. They’ve told us about how professional it looks. We’ve also posted the video on our YouTube channel.

How did Wow-How Studio perform from a project management standpoint?

Wow-How Studio’s project management was very good. They used a tool to create an interactive storyboard with the blueprint of the video, where I could make comments on very specific parts of it. That tool was very helpful, and it worked for us very well.

Regarding time management, I initially provided Wow-How Studio with our deadline, and they provided me with a whole production schedule. Additionally, their communication was great. We communicated via Zoom and email.

What did you find most impressive about them?

Wow-How Studio’s creativity and content were of high quality, exceeding industry standards. They’re at the top of their industry.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

The project took longer than I originally thought it would, so be aware of it and have realistic timeline expectations.

BACKGROUND

Please describe your company and your position there.

My name is Celso Ribeiro, Roadr's Co-Founder and Chief Innovation Officer. Roadr is a technology company specializing in building solutions for the Automotive industry. Our mission is to create a marketplace where drivers receive efficient and quality services, while empowering service specialists with the tools to scale up their business through a safe and intuitive app.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

We hired Wow-How Studio to design and produce Roadr's promo video for our launch. Our goal was to create a very sleek, high-end, and futuristic 3D video that represents everything the Roadr brand stands for.

SOLUTION

How did you select this vendor and what were the deciding factors?

I came into contact with this vendor through LinkedIn. And I selected them because I loved the professionalism, attention to detail, organization, excellent catalogue of previous works, communication and follow-through.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with the discovery meeting. Then, we were assigned a producer who would oversee the video production and communicate directly to us. The video producer explained to us the stages of production and timeline the video would undergo before production started. We went through the following stages of production: script, storyboard, modeling, music, voiceover, animatic, style frame, render, compositing, and final cut.

Who did you work with and what was the feedback process like?

We worked with the wonderful Rena S. . She was the consummate professional: communicative, detailed oriented, fast paced, and, overall, great producer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the moment of my writing, we haven't yet unveiled the video to the public because we're releasing the app in the coming days. However, I can already say that the very few people that got the chance to see the video were jaw-dropped and extremely impressed with the production quality, concepts and compositing. They likened it to top-tier video ads of top-flight brands like Apple, Mercedes, and Nike.

Describe their project management style, including communication tools and timeliness.

The project management style was very efficient. We used email for direct communication, google docs for notes and revisions, frame.io for video sharing, and others.

What did you find most impressive or unique about this company?

They took the time to learn about what we were really looking for through the brief and were preemptive with further questions. Additionally, they work well under pressure. They were able to follow through with the timeline without compromising the quality of the video. They worked with us while dealing with the war in Ukraine—absolutely, admirable.

Are there any areas for improvement or something they could have done differently?

The only other room for improvement that I would suggest is to add an additional communication channel like Slack, Telegram or WhatsApp for more instantaneous communication. But that would be me being a perfectionist and nitpicking because the overall experience was A+.

BACKGROUND

Please describe your company and your position there.

I am a Sr. Director of Global Communications at ZincFive and a bestselling author of 3 books. ZincFive is the world leader in innovation and delivery of nickel-zinc (NiZn) batteries and power solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

To create a corporate video. Goal - to communicate the story and the mission of our company to the world.

SOLUTION

How did you select this vendor and what were the deciding factors?

A combination of the quality of work and the available budget.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

• discovery meeting
• script and storyboard meetings
• production
• delivery

In between there was a lot of conversations (since our product is highly technical) as well we multiple revisions.

Who did you work with and what was the feedback process like?

We worked with a project manager who kept the project moving. We provided detailed feedback over email (and virtual meetings as necessary) with a lot of screenshots and visual aids. The process was very smooth with zero frustrations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just launched the video and already our investors, partners, and employees are thrilled. We are currently testing it with our prospects and so far the response if very positive.

Describe their project management style, including communication tools and timeliness.

Easy to communicate (even though most of the team is in Europe). Fast response. Offered creative ideas. They allowed as many revisions as were necessary. The tools they used were easy to manage and utilize.

What did you find most impressive or unique about this company?

The quality of their work (especially 3D designs). Gorgeous!

Are there any areas for improvement or something they could have done differently?

We are working with them on our next project already and one request I made was to keep the old versions of the video available until the end of the project. But that's minor.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director for a climate tech startup, Gradient (gradientcomfort.com)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

Our heat pump is the first of its kind - you install it in your window, and it doesn't block your view. We needed an installation video to show our users how to do it themselves, since most heat pumps require professional installation. We are using the video as part of the user setup process and we are promoting it on social and with our partners to show how simple the process is.

SOLUTION

How did you select this vendor and what were the deciding factors?

Wow How's proposal, pricing, and portfolio blew the other 3 companies we contacted out of the water. The quality of animation, precision, and creativity they showed in their portfolio was truly impressive.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. We sent them our installation manual, some brand assets (color palette, photos), and an installation video we shot on an iphone. Using those elements, they put together a video script that required very little editing on our end. I was impressed with how they condensed our 15 minute installation process into 100 seconds. Then they sent us storyboards, which were very easy to comment on back and forth. Then they sent a basic render of the whole video, and style frames. After 2 rounds of minimal edits we get the final video, which was perfection!

Who did you work with and what was the feedback process like?

We worked initially with Julia, the Strategic Partnerships Development Manager, and then mostly Volodymyr, the Executive Producer. They were both incredibly professional. Volodymyr's team did an incredible job with the animation and asked excellent questions whenever we provided feedback that required clarification.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have only just uploaded the video for external use this morning, but it has been received very well by our team.

Describe their project management style, including communication tools and timeliness.

They used Vimeo and (minimal) video conferences to push the project forward. The Vimeo video they sent us had a feature that allowed us to click on any timestamp/spot on the screen and provide feedback. It was seamless and a pleasure to progress through each stage.

What did you find most impressive or unique about this company?

They did an amazing job of representing our very unique product visually based only on photographs. Also their style frames represented our brand perfectly. They responded to feedback in a very timely and professional manner.

Are there any areas for improvement or something they could have done differently?

Wow How is a perfect company! I wouldn't change anything about the project we did together or the way it unfolded.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager for a company that designs and builds special laboratory equipment for quality testing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

We needed to have animation made for a video of our small saw to be able to show details that were too difficult to shoot with a traditional video camera.

SOLUTION

How did you select this vendor and what were the deciding factors?

We compared the work of several online animation companies and chose Wow How based on their experience animating equipment that had a lot of small details.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with emails that detailed what we were looking for in 4 different animations that would be edited into our final video. We were asked for the CAD drawings for this machine and details were finalized as to the style we were looking for. We were sent rough animations throughout the process to ensure the feel and viewpoint was what we wanted and the final 4 scenes were delivered to our great satisfaction.

Who did you work with and what was the feedback process like?

We worked with Anastasiia, Nataliya, and Marina. The feedback process was very smooth and easy. The edits we asked for were turned around immediately and there was never a misunderstanding or difficulty in this process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't finished the final video yet, but we can tell by the 4 sections animated by Wow How, that the video is going to be terrific. These 4 sections were very difficult and awkward in the original video, making it look amateur and didn't represent the machine well. Once the version is made with these animations, it will make a complete difference to the video.

Describe their project management style, including communication tools and timeliness.

The entire group at Wow How was top notch. Nataliya was the manager of the project and kept in constant communication with me regarding how to start the project and what items were needed from Allied. Anastasiia was terrific relating the video needs and how the editing worked, as well as making sure the edits were done quickly and correctly. There was never any issue with the edits we asked for and the end result looks fantastic.

What did you find most impressive or unique about this company?

They were very professional and efficient. They kept me in the loop throughout the entire process so I always knew where the project was and how far it still had to go. Top communication from them was a stand out!

Are there any areas for improvement or something they could have done differently?

I really can't think of anything they did that needed improving.

BACKGROUND

Please describe your company and your position there.

I'm a Category Manager on the marketing team at company of animals, a company that manufactures and sells dog products. I review and improve assigned category performance across key territories and prepare go-to-market strategies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

We originally hired Wow-How to create an animation for us to promote car safety for dogs. We recently worked with them again to make some changes and optimizations to be able to use the animation on our social platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

Wow-How Studio was responsive, professional, and quick. We chose them because we worked with them in the past and knew they are reliable and speedy.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

For the animation project, they helped us from the discussion stage all the way through to final delivery. For the recent updates, we had a few short conversations to discuss what we needed and then got to work immediately.

Who did you work with and what was the feedback process like?

I worked with 3 members of their production team. They were quick to respond and adjusted deliverables expertly based on feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the process of launching our social campaign, so there aren't results to share at the moment.

Describe their project management style, including communication tools and timeliness.

All Wow-How team members worked collaboratively and made sure there weren't any gaps in their work for us. They kept to our short turnaround time and even delivered items ahead of schedule.

What did you find most impressive or unique about this company?

Wow-How is extremely professional, thorough and responsive. They are exactly what we look for when hiring agencies to support us.

Are there any areas for improvement or something they could have done differently?

Nothing to improve based on this project!