Working Planet Marketing Group

BACKGROUND

Please describe your company and position.

I am the Co-founder of Outseta

Describe what your company does in a single sentence.

We are a SaaS company that sells membership software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Working Planet Marketing Group to accomplish?

• Increase free trial signs ups
• Increase customer acquisition
• Paid advertising management and strategy

SOLUTION

How did you find Working Planet Marketing Group?

Referral

Why did you select Working Planet Marketing Group over others?

Referred to me

How many teammates from Working Planet Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working Planet provided strategic guidance and campaign management services on pay-per-click advertising, partciularly on Google and YouTube.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working Planet was able to demostrate (unequivocally) that Outseta could generate free trials and customers with pay-per-click advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is always responsive via email for day-to-day communication and we met every two weeks on Zoom. I always felt like I was in good hands.

What was your primary form of communication with Working Planet Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

They are simply the best paid advertising agency I've worked with in my career—by a wide margin. They are experts in building profitable, paid customer acquisition programs.

Are there any areas for improvement or something Working Planet Marketing Group could have done differently?

Setting up robust conversion tracking is always a bit tricky and nuanced—Working Planet provides as much help and resources as they can, but this is still something you'll need to plan to devote technical resources to. Overall, we got exactly what we were looking for from our enggagement with them.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Harvard PON

Describe what your company does in a single sentence.

The Program on Negotiation at Harvard Law School, is an independant research group, developed to explore the art of Negotiation and Mediation.  Today we house over 2,000 pieces of research and content on negotation and mediation, as well as offer executive educaton, teaching materials and live events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Working Planet Marketing Group to accomplish?

• Grow enrollment in our executive education programs

SOLUTION

How did you find Working Planet Marketing Group?

• Referral
• Other

Why did you select Working Planet Marketing Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Working Planet Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working Planet is managing all of Harvard PON's paid media strategy and executuon in google ads and microsoft.  And continuing to help us grow enrollment in our executive education programs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

maintained a 367% return on ad spend for the past 12 months, which has not decreased since increaing our paid media spend by more than double

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Working Planet is a pleasure to work with.  They are consistantly on-time with all of their deliverables, they support my google and microsoft account setups as needed, and even manage when payments are declined and need upated methods...  They are on top of everything and are very responsive whenever this is an issue they can help with, even when its out of their scope.

What was your primary form of communication with Working Planet Marketing Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I started in my current Marketing Director role almost a year ago, as Working Planet was just getting started with Harvard PON, their team not only helped me onboard effectively and efficiently, but they have been more then a pleasure to work with always and supportive in whatever skills i need.

Are there any areas for improvement or something Working Planet Marketing Group could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Keeping, a B2B SaaS company. We provide a tool that allows teams to easily share and manage a Gmail inbox, streamlining collaboration and customer support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Working Planet Marketing Group to accomplish for Keeping?

We hired Working Planet Marketing Group to utilize Google Ads to deliver leads to Keeping at a positive ROI.

SOLUTION

What was the scope of their involvement?

Working Planet Marketing Group has developed a strategy to use Google Ads, then execute and monitor the campaign. Their deliverables include monthly campaign reports, creative copy, creative assets, and email check-ins as needed.

What is the team composition?

We work with 2-5 teammates from Working Planet Marketing Group.

How did you come to work with Working Planet Marketing Group?

Someone referred Working Planet Marketing Group to me. I chose them over other options because they were a great culture fit, and their company values aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with Working Planet Marketing Group in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working Planet Marketing Group's campaign has improved over time. We've seen an increase in lead volume and campaign ROI.

How did Working Planet Marketing Group perform from a project management standpoint?

Working Planet Marketing Group's project management is excellent. They always deliver on time and are very responsive. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Working Planet Marketing Group's team is entirely US-based and works on East Coast hours. They're very responsive and motivated to succeed.

Are there any areas they could improve?

No, they're great!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of The Center for Excellence in EMDR Therapy, Inc. We train psychotherapists worldwide in treating trauma-related conditions using EMDR therapy. We offer a continuum of training from basic to master level, both online and in person, led by expert faculty who are highly credentialed, experienced clinicians.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Working Planet Marketing Group?

We needed a new strategy to increase sales.

SOLUTION

What was the scope of their involvement?

Working Planet Marketing Group provides a digital strategy with demand creation and demand capture. The team balances ad spend with optimizing conversion rates. Working Planet Marketing Group has set up a detailed dashboard that we can refer to at any time.

What is the team composition?

We work with 2–5 teammates from Working Planet Marketing Group.

How did you come to work with Working Planet Marketing Group?

Someone referred Working Planet Marketing Group to us. We chose them because they were a great culture fit, their company values aligned with ours, and they were highly recommended.

How much have you invested with them?

We’ve spent around $120,000.

What is the status of this engagement?

We started working with them in February 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 55% increase in sales since we first began working with them. We’ve also seen an increase in demand creation, attracting potential clients who hadn’t yet considered our training program.

How did Working Planet Marketing Group perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings.

What did you find most impressive about them?

They actually know what they’re doing. When they don’t know something, they look into it. They also offer advice outside the scope of our contract when we've asked for their guidance.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am a Demand Generation Manager at Lantern

Describe what your company does in a single sentence.

Lantern, the Specialty Care Platform, connects members with top local care for surgery, cancer and infusions, helping them get the excellent, affordable care they deserve.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Working Planet Marketing Group to accomplish?

• Increase marketing qualified leads
• Influence opportunities through to closed-won
• Educate employers about specialty care

SOLUTION

How did you find Working Planet Marketing Group?

Referral

Why did you select Working Planet Marketing Group over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Data driven

How many teammates from Working Planet Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working Planet helped us stand up our paid digital marketing strategy across ad platforms to increase MQLs and help progress open opportunities through the sales stages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Pipeline against ad spend of over 6, increased exposure of webinars

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working Planet's project management has been excellent. They're extremely responsive — even when we're sending multiple emails a day — and function as a true extension of our team rather than an outside vendor. They're flexible about jumping on calls whenever we need them, and always transparent about time off or OOO so we're never left wondering about availability. Overall, they've been great partners to work with.

What was your primary form of communication with Working Planet Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most about Working Planet is their depth of knowledge and expertise in digital strategy, combined with how quickly they got up to speed on our company, goals, and industry. They're a genuinely strategic partner, not just an execution team. Beyond the expertise, they're just great people, they truly care about us as clients and as individuals, and they've adapted their working style to fit ours in a way that consistently drives the best outcomes.

Are there any areas for improvement or something Working Planet Marketing Group could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing at Your Money Line. We provide employers with a financial wellness platform offering employees personalized financial guidance, access to certified coaches, and AI-powered tools to help them manage money and plan for the future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Working Planet Marketing Group to accomplish for Your Money Line?

We needed help managing our paid advertising channels, optimizing our paid strategy, and increasing the volume of paid conversions.

SOLUTION

What was the scope of their involvement?

Working Planet Marketing Group has audited our channel performance and created the most robust tracking and reporting system our company has ever seen. They manage our campaigns daily, track budget pacing, and update us on changes. The team has refined quality through their backend capabilities and increased volume and cost efficiency. Working Planet Marketing Group manages our Google Ads, Microsoft Ads, and LinkedIn Ads. They’ve also done a content lead generation campaign, display, and AI search campaigns.

What is the team composition?

We work with 2–5 teammates from Working Planet Marketing Group.

How did you come to work with Working Planet Marketing Group?

Someone referred Working Planet Marketing Group to me. We chose them because their pricing fit our budget, they were referred to me, and their company values aligned with ours.

What is the status of this engagement?

We started working together in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working Planet Marketing Group has increased our volume of conversions and efficiency. They’ve aligned with our business goals and are tracking their success to our success. We’ve seen the highest volume of opportunities from Google Ads in a single quarter in our company’s history. Our opportunities have grown by 66% in two quarters on Google Ads.

How did Working Planet Marketing Group perform from a project management standpoint?

They always deliver on time and are reliable. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I love their reporting and alignment with our goals. They’re focused on not just quantity but also quality and tracking it all the way down the funnel. Their leadership is very involved and great to work with.

Are there any areas they could improve?

No, I really enjoy our work with them. I did ask for more frequent updates so I can have more visibility between meetings and they happily did so. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a business consulting company specializing in asset protection and company formation. We offer tools and guidance to help clients safeguard their assets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Working Planet Marketing Group?

We needed help maximizing our ROI on marketing dollars.

SOLUTION

What was the scope of their involvement?

Working Planet Marketing Group has been managing our advertising and marketing for over 20 years.

What is the team composition?

We’ve worked with 2–5 teammates from Working Planet Marketing Group.

How did you come to work with Working Planet Marketing Group?

Someone referred them to me.

What is the status of this engagement?

We started working together in February 2006, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our profit has been growing each year. We’ve also seen an increase in lead volume, conversion rates, and ad spend efficiency.

How did Working Planet Marketing Group perform from a project management standpoint?

They really care about maximizing our advertising ROI and keeping their finger on the pulse of our profits. We communicate via virtual meetings.

What did you find most impressive about them?

Working Planet Marketing Group’s in-depth data and interpretation of the data, as well as the care they put into maximizing our profits, are impressive.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the CEO of Castos

Describe what your company does in a single sentence.

Podcast hosting, SaaS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Working Planet Marketing Group to accomplish?

• Paid acquisition via Google Ads

SOLUTION

How did you find Working Planet Marketing Group?

Referral

Why did you select Working Planet Marketing Group over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Working Planet Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working Planet ran our entire Adwords campaign for almost 6 months. They did a great job, lowering our CAC and improving conversions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Decreased CAC by 37% and increased new trial starts by 20%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently delivered on what they promised. They were great communicators and extremely effective at crafting great ad campaigns for our business.

What was your primary form of communication with Working Planet Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Working Planet is hands down the best paid acquisition agency I've ever worked with. Everything about them, their team, and their process is top notch. highly recommended for anyone who's serious about driving paid traffic to their business. 

Are there any areas for improvement or something Working Planet Marketing Group could have done differently?

They were great, nothing i'd change.