Drive Profit & Fuel Growth with Digital Marketing

Since 2003, we’ve helped businesses of all sizes turn digital marketing investment into measurable, profitable growth. At Working Planet, we don’t just run campaigns; we put the math behind paid media so you know where and why to invest. Our full-funnel, data-driven approach considers your entire investment-to-customer acquisition cycle to increase volume and maximize profits. Whether you’re refining an existing program or building one from scratch, we deliver clarity, confidence, and results that matter.

Min project size
$5,000+
Hourly rate
Undisclosed
Employees
10 - 49
Locations
Providence, RI
Year founded
Founded 2003

Service Lines

Digital Strategy: 25%
Conversion Optimization: 15%
Pay Per Click: 15%
Social Media Marketing: 15%
Advertising: 10%
Demand Generation Marketing: 10%
Ecommerce Marketing: 10%

Select Focus Area

Advertising Focus

Connected TV advertising: 25%
Other advertising: 25%
Programmatic advertising: 25%
Radio advertising: 25%

Conversion Optimization Focus

Landing Page Optimization Services: 35%
Performance Reporting Services: 35%
Conversion Rate Auditing Services: 30%

PPC Focus

Google Adwords: 20%
Amazon Advertising: 15%
Bing Advertising: 15%
Display Advertising: 15%
Retargeting Advertising: 15%
Spotify Advertising: 10%
YouTube Advertising: 10%

Social Media Focus

Facebook Advertising: 20%
Instagram Advertising: 20%
LinkedIn Advertising: 20%
Reddit Advertising: 20%
Tik Tok Advertising: 10%
Twitter Advertising: 10%

Industries

Business services: 10%
Consumer products & services: 10%
Education: 10%
Financial services: 10%
eCommerce: 10%
Beauty: 5%
Construction: 5%
Food & Beverage: 5%
Gaming: 5%
Insurance: 5%
Legal: 5%
Other industries: 5%
Real estate: 5%
Retail: 5%
Supply Chain, Logistics, and Transport: 5%

Clients

Midmarket ($10M - $1B): 45%
Small Business (<$10M): 45%
Enterprise (>$1B): 10%

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate Undisclosed

Rating for cost 4.7 /5

What Clients Have Said

Working Planet Marketing Group is noted for providing good value for cost, with clients highlighting that their pricing fits budgets while delivering effective marketing strategies. They have shown efficiency in managing campaigns and have improved key metrics like cost per acquisition and conversion rates.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 1 review

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Working Planet Marketing Group Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 4.7
Willing to Refer 5.0

Top Mentions

Review Highlights

Positive Team Dynamics

Clients value the positive culture and team dynamics at Working Planet Marketing Group. The team is described as adaptable, strategic partners who care about client success and foster a collaborative working environment.
Strong Project Management

Clients commend Working Planet Marketing Group for their excellent project management. They deliver on time, communicate effectively, and are responsive to client needs. This reliability enhances their reputation as a dependable partner.
No Areas for Improvement Cited

Across multiple reviews, clients have not identified any areas for improvement for Working Planet Marketing Group. They express satisfaction with the services provided and the outcomes achieved.
Effective Digital Marketing Strategies

Working Planet Marketing Group is praised for their effective digital marketing strategies, particularly in increasing marketing-qualified leads and lowering customer acquisition costs. Clients have seen significant improvements in ad campaign performance and conversions.
Alignment with Client Goals

The company is noted for aligning their work closely with client objectives, tracking success metrics alongside client goals. This alignment ensures that their efforts contribute directly to the client's business success.

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Working Planet Marketing Group Reviews

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Advertising Demand Generation Marketing Digital Strategy
Connected TV advertising Other advertising Programmatic advertising
Confidential
July 2025 - Aug. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They're a genuinely strategic partner, not just an execution team."

Aug 27, 2026

Demand Generation Manager, Lantern

Anonymous

Other industries
Dallas, Texas
501-1,000 Employees
Online Review
Verified

Working Planet Marketing Group developed a paid digital marketing strategy for a specialty care platform. The goal was to increase marketing-qualified leads and move opportunities through the sales funnel.

Working Planet Marketing Group delivered excellent results, helping the client achieve a marketing qualified lead-to-ad spend ratio of over 6 and increasing the exposure of their webinars. The team was highly responsive, flexible, and transparent. Their digital strategy expertise was commendable.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am a Demand Generation Manager at Lantern

Describe what your company does in a single sentence.

Lantern, the Specialty Care Platform, connects members with top local care for surgery, cancer and infusions, helping them get the excellent, affordable care they deserve.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Working Planet Marketing Group to accomplish?

Increase marketing qualified leads
Influence opportunities through to closed-won
Educate employers about specialty care

SOLUTION

How did you find Working Planet Marketing Group?

Referral

Why did you select Working Planet Marketing Group over others?

Pricing fit our budget
Great culture fit
Good value for cost
Data driven

How many teammates from Working Planet Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working Planet helped us stand up our paid digital marketing strategy across ad platforms to increase MQLs and help progress open opportunities through the sales stages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Pipeline against ad spend of over 6, increased exposure of webinars

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working Planet's project management has been excellent. They're extremely responsive — even when we're sending multiple emails a day — and function as a true extension of our team rather than an outside vendor. They're flexible about jumping on calls whenever we need them, and always transparent about time off or OOO so we're never left wondering about availability. Overall, they've been great partners to work with.

What was your primary form of communication with Working Planet Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most about Working Planet is their depth of knowledge and expertise in digital strategy, combined with how quickly they got up to speed on our company, goals, and industry. They're a genuinely strategic partner, not just an execution team. Beyond the expertise, they're just great people, they truly care about us as clients and as individuals, and they've adapted their working style to fit ours in a way that consistently drives the best outcomes.

Are there any areas for improvement or something Working Planet Marketing Group could have done differently?

None

RATINGS

5.0

Pay Per Click
Confidential
Oct. 2025 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"We've seen the highest volume of opportunities from Google Ads in a single quarter in our company's history."

May 27, 2026

Senior Director of Marketing, Your Money Line

Candace Luebbehusen

Other industries
Indianapolis, Indiana
11-50 Employees
Online Review
Verified

Working Planet Marketing Group manages PPC campaigns for a financial wellness platform. The team manages Google, Microsoft, and LinkedIn Ads and has created a tracking and reporting system for the client.

Working Planet Marketing Group has increased the client's conversion volume and efficiency. The team is reliable and delivers on time, and their reporting and alignment with the client's goals has been impressive. Working Planet Marketing Group's leadership is very involved and great to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing at Your Money Line. We provide employers with a financial wellness platform offering employees personalized financial guidance, access to certified coaches, and AI-powered tools to help them manage money and plan for the future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Working Planet Marketing Group to accomplish for Your Money Line?

We needed help managing our paid advertising channels, optimizing our paid strategy, and increasing the volume of paid conversions.

SOLUTION

What was the scope of their involvement?

Working Planet Marketing Group has audited our channel performance and created the most robust tracking and reporting system our company has ever seen. They manage our campaigns daily, track budget pacing, and update us on changes. The team has refined quality through their backend capabilities and increased volume and cost efficiency. Working Planet Marketing Group manages our Google Ads, Microsoft Ads, and LinkedIn Ads. They’ve also done a content lead generation campaign, display, and AI search campaigns.

What is the team composition?

We work with 2–5 teammates from Working Planet Marketing Group.

How did you come to work with Working Planet Marketing Group?

Someone referred Working Planet Marketing Group to me. We chose them because their pricing fit our budget, they were referred to me, and their company values aligned with ours.

What is the status of this engagement?

We started working together in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working Planet Marketing Group has increased our volume of conversions and efficiency. They’ve aligned with our business goals and are tracking their success to our success. We’ve seen the highest volume of opportunities from Google Ads in a single quarter in our company’s history. Our opportunities have grown by 66% in two quarters on Google Ads.

How did Working Planet Marketing Group perform from a project management standpoint?

They always deliver on time and are reliable. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I love their reporting and alignment with our goals. They’re focused on not just quantity but also quality and tracking it all the way down the funnel. Their leadership is very involved and great to work with.

Are there any areas they could improve?

No, I really enjoy our work with them. I did ask for more frequent updates so I can have more visibility between meetings and they happily did so.

RATINGS

5.0

Advertising Pay Per Click
Google Adwords
$10,000 to $49,999
Jan. - May 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The team consistently delivered on what they promised."

Aug 25, 2026

CEO, Castos

Craig Hewitt

Media
Providence, Rhode Island
1-10 Employees
Online Review
Verified

Working Planet Marketing Group managed a podcast hosting company's Google Ads campaign for six months. The goal was to lower the customer acquisition cost and improve conversions.

Working Planet Marketing Group decreased the client's customer acquisition cost by 37% and increased new trial starts by 20%. The team consistently delivered on their promises and was great at crafting ad campaigns. Their communication and effectiveness were commendable.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Castos

Describe what your company does in a single sentence.

Podcast hosting, SaaS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Working Planet Marketing Group to accomplish?

Paid acquisition via Google Ads

SOLUTION

How did you find Working Planet Marketing Group?

Referral

Why did you select Working Planet Marketing Group over others?

Pricing fit our budget
Great culture fit
Good value for cost
Referred to me

How many teammates from Working Planet Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working Planet ran our entire Adwords campaign for almost 6 months. They did a great job, lowering our CAC and improving conversions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Decreased CAC by 37% and increased new trial starts by 20%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently delivered on what they promised. They were great communicators and extremely effective at crafting great ad campaigns for our business.

What was your primary form of communication with Working Planet Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Working Planet is hands down the best paid acquisition agency I've ever worked with. Everything about them, their team, and their process is top notch. highly recommended for anyone who's serious about driving paid traffic to their business.

Are there any areas for improvement or something Working Planet Marketing Group could have done differently?

They were great, nothing i'd change.

RATINGS

5.0

Showing 1-3 of 3 Reviews

Our Story

We’re a quirky mix of:

Google-certified math nerds who turned our love for numbers into a paid digital marketing superpower.
Analyst-managers who seamlessly become part of your team, driving success, keeping stakeholders happy, and continuously leveling up your strategy.
Curious, kind, and ridiculously smart people who never stop learning and are passionate about creating big wins for our clients.

What Sets Us Apart

We help you market, spend, and convert smarter

Beyond ads, we provide strategic insights, financial modeling, and seamless tech integration to maximize your ROI.

We're dedicated to your business's success

Our performance marketing strategists and practitioners collaborate, educate, and connect you with trusted partners to support long-term growth.

Real-time visibility and real conversations

With a real-time performance dashboard and a dedicated team, you get clear insights and data-driven strategy through ongoing collaboration.

Commonly Asked Questions

Your competitors are testing and optimizing ads to win your audience. If you’re not showing up, you’re handing them business. But copying others won’t cut it; you need a strategy tailored to your unique goals, not just industry benchmarks.

AI is on everyone’s minds these days—and for good reason. It’s deeply embedded in paid digital marketing and shaping how campaigns run. We help you use it in ways that align with your goals and support your bottom line

There’s no one-size-fits-all number for a marketing budget. The right investment depends on your growth goals, market competitiveness, and how efficiently your channels can scale. When budget and growth targets are aligned, marketing becomes a predictable driver of revenue instead of a guessing game. Use our Growth Alignment Calculator to see what level of investment supports your specific business goals. https://www.workingplanet.com/growth-alignment-calculator

The truth? Paid media can work for just about anyone with enough time or budget. But that doesn’t mean it will fit your current constraints or start delivering the results you want right away. That’s where we come in. Interested in learning more? Request a free consultation.

Locations (1)

555 N. Main Street, #1018 Providence, RI, United States 02904

2 - 5

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Castos

(1)

Craig Hewitt

Keeping

(1)

Cody Duval

The Center for Excellence in EMDR Therapy

(1)

Deany Laliotis

Your Money Line

(1)

Candace Luebbehusen

Working Planet Marketing Group

Drive Profit & Fuel Growth with Digital Marketing

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

Working Planet Marketing Group Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Positive Team Dynamics

Strong Project Management

No Areas for Improvement Cited

Effective Digital Marketing Strategies

Alignment with Client Goals

Reviews mentioning:

Working Planet Marketing Group Reviews

Digital Marketing Services for Specialty Care Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PPC Campaign Management for Financial Wellness Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Google Ads Management for Podcast Hosting Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

About the Team

Our Story

What Sets Us Apart

Commonly Asked Questions

What’s my competition doing?

How does AI factor into my paid media strategy?

What should my marketing budget be?

How do I know if paid media will work for me?

Location

Locations (1)

Contact

Connections

Castos

Keeping

The Center for Excellence in EMDR Therapy

Your Money Line