Woden

BACKGROUND

Please describe your company and position.

 I am the VP of Marketing of an other industry company 

Describe what your company does in a single sentence.

We are an industrial 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Revise Corporate Messaging
• Provide a framework for sales and marketing conversations

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

• Pricing fit our budget
• Referred to me

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Review competitors, interview staff and customers, create corporate brand identity, offer a framework for differentiating us from others in the marketplace.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In office delivery of brand identity, final delivery of a comprehensive framework for positioning and messaging our corporate value in the marketplace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly check ins, online meetings and interviews, larger milestone delivery included in office, face-to-face reporting and then final digital document.

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with how they utilized their proprietary framework to organize, align, and relay our corporate brand, our value according to our customers, and a means to frame sales and marketing activity through a funnel.

Are there any areas for improvement or something Woden could have done differently?

Suggested areas for improvement include the last month of the engagement. This could have been more dydactic and less theortical. That would have made for an easier ramp and increased likelihood for continued engagement.

BACKGROUND

Please describe your company and position.

I am the VP Sales

Describe what your company does in a single sentence.

Mobile Powered Workstations that mobilize warehouse workers and reduce wasted steps = We are the Human Element of Automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Uncover New Story Line
• Help Re-Brand Us
• Refine Message - Tools - Content

SOLUTION

How did you find Woden?

• Online Search
• Other

Why did you select Woden over others?

Good value for cost

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden helped us uncover, define, reframe our company narrative through a detailed process involving feedback from customers, employees, resellers, partners, consultants.  They did research, shared results, created rough drafts, edited, and refined until the final package was delivered in the form of a rebranded company story with tools that tie into an overarching strategy/theme. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A rebranded story in print and digital form

A new narrative

Social Content

Creative Idea Generation

An aligned strategy with the storyline

Continuous feedback/Guidance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very detailed and regular meetings kept things on pace

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their creative insight and willingness to immerse themselves in our business.  Collaberating and offering guidance.  Truly a partner.  Not a transactional mindset.

Are there any areas for improvement or something Woden could have done differently?

There was some turnover which can't be avoided.  Perhaps a written outline prior to meetings - what are doing, where are we , where we going.  

BACKGROUND

Please describe your company and position.

I am the CEO of Nextly

Describe what your company does in a single sentence.

We are a full-cycle software development company operating in the international market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Positioning in the USA market.
• Storytelling for our leads.

SOLUTION

How did you find Woden?

• Online Search
• Clutch Site

Why did you select Woden over others?

Expertise in the USA market

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden assisted us in positioning ourselves in the American market and collaborated with us to capture the essence of our services and differentiators in the software development field. Together, we crafted a narrative to resonate with our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Documentation containing information about our services and the story built around them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the items were delivered on time, and they kept us updated on the progress.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their insights about our positioning in the American market.

Are there any areas for improvement or something Woden could have done differently?

I would not have any suggestions for improvements at this time.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Uruk Project Management

Describe what your company does in a single sentence.

We building project management and productivity enhancement digital solution (SaaS Product)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Enhance our brand
• Establish our story

SOLUTION

How did you find Woden?

they reach out to us

Why did you select Woden over others?

• Good value for cost
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helping us with developing our brand image and story guide

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was in three phases and there were meetings and deliverables at every phase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, excellent

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their leader has been through and share some of our pain points
• They listened and learned
• Flexible to make changes where there were errors in understanding

Are there any areas for improvement or something Woden could have done differently?

For what we agreed to - they did a great job.

BACKGROUND

Please describe your company and position.

 I am the Co-founder & CEO of a natural carbon removal company.

Describe what your company does in a single sentence.

Site, design, and commercialize natural carbon removal 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Create core narrative

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• Great culture fit
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Woden to assess our core narrative and craft a clearly structured version that resonates with customers and suppliers 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Woden took the time to create meaningful collateral that displayed clear and confident understanding of the value prop we bring to market

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and on time

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I loved how the intellectual core was translated into clear tactical work.

Are there any areas for improvement or something Woden could have done differently?

It was a great experience

BACKGROUND

Please describe your company and position.

I am an executive at Grower's Secret

Describe what your company does in a single sentence.

Organic fertilizer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Support updating our marketing strategy

SOLUTION

How did you find Woden?

Repeat customer

Why did you select Woden over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Woden team conducted  market research, customer survey's and internal feedback to first understand our needs.  Using this info, they helped us develop messaging around branding and awareness outreach to properly tell our companies "story".

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final deliverable was in the form of a highly detailed guide, the story kernal.  Upon internal review, we measured and will continue to rate it's success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they provided clear guidelines on our deliverables and managed expectations throughout the enitre process. Their response times were almost immediate.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Although they do not commonly work in our industry, they did a great job of adapting to the situational needs.   

Are there any areas for improvement or something Woden could have done differently?

For those who have not used their services before, show a clear example of the final deliverable earlier in engagement.  It was great for them to share their mission statement and brand pillars.

BACKGROUND

Please describe your company and position.

I am the Founder of The Copper Key

Describe what your company does in a single sentence.

Special Event Catering

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Refocus our Brand Story

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

• Great culture fit
• Referred to me

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden helped us refocus our story and to think deeply about who our core customers are.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have clear messaging and a vision that is shared by all in our organization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, and flexible to our changing schedules. 

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden had an artistic approach that was grounded in transparent processes with measurable outcomes.

Are there any areas for improvement or something Woden could have done differently?

None come to mind

BACKGROUND

Please describe your company and position.

I am the CEO of CIP Solutions, LLC

Describe what your company does in a single sentence.

Develop confident workplace athletes into resilient workforces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Develop our story.
• Create positioning.
• Build sales and marketing collateral.

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden conducted external market research and internal employee surveys to uncover our brand's story. Once crafted, they provided high-level corporate training on our story elements and published a lengthy guide to help us understand our differentiators and positioning. We now have an ongoing relationship where they help us infuse our products and services with our story.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• On-time delivery of products.
• Key stakeholder buy-in of the brand pillars and story kernel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Woden were exceptionally prompt with their communications and service deliverables. They were very professional yet relatable throughout the project.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Woden was like working with friends. They took the time to understand my needs and looked out for my best interest.

Are there any areas for improvement or something Woden could have done differently?

Woden is a smart company. I know they will continuously improve and become more proficient with their work. There's nothing I would have preferred delivered differently.

BACKGROUND

Please describe your company and position.

I am the Executive of HubSync

Describe what your company does in a single sentence.

We are an end-to-end tax & accounting platform, simplifying and enhancing the client experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Clarify market branding
• Help us tell our story

SOLUTION

How did you find Woden?

email campaign

Why did you select Woden over others?

• Great culture fit
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us craft a clear, compelling story—and align all we do behind that message. They began by researching and understanding our organization and then helping us implement it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

easy to follow deliverables, artifacts, and materials we can use regullarly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, very responsive and timely

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden was a top-notch partner.

Are there any areas for improvement or something Woden could have done differently?

this review process is WAY too long

BACKGROUND

Please describe your company and position.

I am the President & CEO of Reimagined Experiences

Describe what your company does in a single sentence.

We help organizations amplify their mission through strategic experiences via video and live events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Help us share out brand story
• help to improve sales closing with proper words
• update our website language

SOLUTION

How did you find Woden?

LinkedIn Sales Representative reached out

Why did you select Woden over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assisted with our StoryKernel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Not sure how to answer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

David was great and was continually engaged and helping with our questions/deliverables.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to go above and beyond to ensure we were happy with the deliverables.

Are there any areas for improvement or something Woden could have done differently?

I thought the process at the beginning was a bit challenging for everyone involved, but the owner stepped in and helped us understand our role and the deliverables that we were working towards in the process.