Strategic narrative for essential brands.

Woden will transform your company into a brand customers can't live without.

Companies fail to reach their potential when customers don't see them as essential. Your story differentiates you beyond features and benefits and clearly communicates your value—converting prospects into customers and customers into evangelists.

Min project size
$10,000+
Hourly rate
Undisclosed
Employees
10 - 49
Locations
Philadelphia, PA
Year founded
Founded 2014

Service Lines

Branding: 85%
Marketing Strategy: 15%

Select Focus Area

Branding Focus

Brand messaging: 40%
Brand strategy: 30%
Naming: 30%

Industries

Business services: 25%
Information technology: 25%
Consumer products & services: 20%
Other industries: 20%
Manufacturing: 10%

Clients

Small Business (<$10M): 60%
Midmarket ($10M - $1B): 40%

Branding Marketing Strategy Brand messaging Brand strategy Naming

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate Undisclosed

Rating for cost 4.8 /5

What Clients Have Said

Woden's pricing ranges from $20,000 to $70,000 depending on project complexity. Clients appreciate their value for cost and effective project management, consistently delivering on time. Overall, they are viewed as a cost-effective option for branding and narrative development.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 51 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Woden Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.8
Cost 4.8
Willing to Refer 4.9

Top Mentions

Review Highlights

Enabling Internal Alignment

Woden's brand storytelling not only impacts external communications but also strengthens internal team alignment. Clients report a clearer understanding of their brand's purpose and values among employees, which supports cohesive organizational culture and messaging.
Unique Approach to Branding

Woden's use of the hero's journey and other storytelling frameworks differentiates them from traditional branding agencies. Clients appreciate this unique approach, which focuses on the customer's journey and positions the brand as a guide, enhancing storytelling effectiveness.
Impact on Client Market Positioning

Woden's branding services often lead to improved market positioning and differentiation for clients. Their strategic insights and storytelling techniques help clients articulate their unique value propositions, which is crucial in competitive markets.
Areas for Improvement in Deliverables

While generally praised, some clients noted that Woden's deliverables could be more concise or tailored to specific needs. Suggestions for improvement include providing shorter, more digestible content alongside comprehensive reports to enhance usability across different team members.
Adaptability to Client Feedback

Woden is noted for their openness to client feedback and ability to adjust their strategies accordingly. This flexibility ensures that the final deliverables meet client expectations and reflect their unique brand identity, contributing to high client satisfaction.
Timely and Budget-Conscious Delivery

Woden is commended for delivering projects on time and within budget, maintaining high standards of quality throughout. This reliability enhances client trust and satisfaction, contributing to the overall success of their engagements.

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Woden Reviews

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Branding Other Digital Marketing Social Media Marketing
$10,000 to $49,999
Jan. 2021 - Mar. 2022

5.0

Quality: 5.0

Schedule: 4.5

Cost: 4.5

Willing to Refer: 5.0

"The Woden team was relaxed, yet professional, and easy to talk to."

Mar 29, 2022

Vice President, The Amity Group, Inc.

Adam Henry

Other industries
Lafayette, Louisiana
11-50 Employees
Online Review
Verified

Woden has been tasked with improving a home health company's branding. Deliverables mainly include their social media and direct marketing strategies.

Woden immediately took the client's suggestions and implemented them across all platforms. They were notably relaxed yet professional and easy to talk to. Moreover, they have done a commendable job of communicating each stage of the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am vice president of The Amity Group. We supply supplemental staff to hospice and home health agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden, and what were your goals?

Establish a uniform brand story across website, social media, direct marketing. Improve communications with clients and contractors

SOLUTION

How did you select this vendor?

Woden contacted Amity via LinkedIn

Describe the scope of their work in detail, including any steps and the final deliverables.

Members of the Woden team interviewed our team and clients. I felt like the Woden team worked really hard to understand our business model and why we do what we do.

How many people from the vendor's team worked with you, and what were their positions?

The Woden team is made up primarily of professional writers. I would say at least a dozen Woden writers worked on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We began to take Woden's suggestion immediately and implement across all platforms. The story that Woden put together just made sense.

Describe their project management style, including communication tools and timeliness.

We utilized Zoom for periodic meetings. The Woden team was relaxed, yet professional, and easy to talk to.

What did you find most impressive or unique about this company?

The Story Guide is a very impressive body of work.

Are there any areas for improvement or something they could have done differently?

The Woden team did an excellent job of communicating in regards to what each next phase would be. I am very satisfied with the project.

RATINGS

5.0

Advertising
$10,000 to $49,999
Jan. - June 2018

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I was most impressed with Woden's professionalism and the final work they produced with us."

Aug 27, 2021

CEO, Sovereign Lending Group, Inc

Dan Holtz

Financial services
Costa Mesa, California
201-500 Employees
Online Review
Verified

Woden provided advertising and marketing services for a mortgage solutions company. The team was tasked with defining the client's vision and purpose and promoting its brand identity.

The client was delighted with Woden for defining their company's real purpose. The team's availability and expertise stood out in the partnership. They were professional and result-driven in the workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm am the CEO of Consumer Direct Mortgage company that is licensed in 45 states. We provide mortgage services to hard working Americans.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden?

We hired Woden to help us understand who we were and to put words and a story around why we do what we do. We have a great company but with Woden help we now had a compelling story of why were were great.

SOLUTION

How did you select Woden?

We did our research online.

Describe the scope of their work in detail.

The team at Woden started by discovery calls with me and my business partner to understand the why of the company. From there the Woden team interview and studied the management team, the frontline team members, our competition and our clients.

What was the team composition?

The Woden team composed 5 people that we worked closely with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My company now understood the purpose of the organization. We where able to focus on what we did best and explain to potential team members of why they should join our team. The project also help our clients understand what made us different.

How effective was the workflow between your team and theirs?

The team at Woden was very accessible and knowledgeable.

What did you find most impressive about this company?

I was most impressed with Woden's professionalism and the final work they produced with us.

Is there any area for improvement or anything that could have been done differently?

Nothing I can think of.

RATINGS

5.0

Branding
$10,000 to $49,999
Sep. 2019 - Jan. 2020

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"The entire team was incisive, highly energetic, and fun to work with."

Dec 31, 2020

CEO, Research Centric Platform

Anonymous

Other industries
Boston, Massachusetts
11-50 Employees
Online Review
Verified

Woden provided extensive branding services for a research-centric platform. The clients wanted to build a clear message and value proposition that would resonate with audiences.

Thanks to Woden's expertise and efforts, the client's core message was well-received by end users. The vendor demonstrated its strong project management skills which ultimately helped the project become a success.

Showing 71-73 of 73 Reviews

Locations (1)

1520 Locust Street, 11th Floor Philadelphia, PA, United States 19102

16 - 20

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Woden

Strategic narrative for essential brands.

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

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Reviews

Woden Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Enabling Internal Alignment

Unique Approach to Branding

Impact on Client Market Positioning

Areas for Improvement in Deliverables

Adaptability to Client Feedback

Timely and Budget-Conscious Delivery

Reviews mentioning:

Woden Reviews

Branding for Home Health Company

BACKGROUND

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SOLUTION

RESULTS & FEEDBACK

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Branding for Research Centric Platform

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Portfolio & Awards

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Locations (1)

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Connections

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