Wild Wild Web

BACKGROUND

Please describe your company and position.

I am the Former Social Media & Digital Marketing Manager of Triumph Motorcycles

Describe what your company does in a single sentence.

I am the Head of Digital & Dealer Marketing in Spain in Triumph, a brand with a strong market presence and a network of 28 dealerships across the country. From our headquarters in Spain, we work closely with the dealership network to boost both brand image and sales performance at the local and national levels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wild Wild Web to accomplish?

• Opportunity
• Challenge

SOLUTION

How did you find Wild Wild Web?

• Online Search
• Referral

Why did you select Wild Wild Web over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Wild Wild Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the very beginning, they conducted a comprehensive market analysis, including a detailed study of the competition and the brand’s positioning in the digital landscape. Based on this, they developed a social media strategy tailored to both the brand and the dealer network.

Their work encompasses content creation and creative asset development for social media, editorial planning, the management and optimization of paid media campaigns, as well as the delivery of comprehensive monthly reports with actionable insights. 

In addition, they handle all aspects of graphic design, including visual content for social media and advertising campaigns, as well as the production and adaptation of audiovisual content such as videos and images, always aligned with brand identity and the objectives of each initiative.

Additionally, they provide ongoing strategic consulting, helping us make strategic decisions and constantly improve performance.

They have successfully implemented a clear, agile, and efficient work methodology, facilitating coordination between the brand, the dealer network, and the agency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From the very start of our professional relationship, it marked a significant leap forward for us in terms of content creation, both in terms of quality and quantity. This leap had a wide-ranging impact on the measurable metrics for both our organic content and our social media ad campaigns, resulting in a 20% increase in total followers. Views grew by around 13% and engagement remained steady at 9%. As for the ad campaigns, we saw a 16.5% increase in lead generation, and views climbed to over 100K per campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project, they were attentive, quick and efficient. They planned each request in advance, meeting the deadlines set for them, and were happy to accommodate last-minute changes and revisions.

What was your primary form of communication with Wild Wild Web?

Virtual Meeting

What did you find most impressive or unique about this company?

I would particularly highlight their strategic mindset and results-driven approach. They don’t just execute; they add value at every stage of the project. They demonstrate a high level of commitment and strong ability to adapt to different scenarios and needs.

I would also highlight their visual creativity, with a high standard of graphic design and content production, which significantly enhances the quality and impact of our campaigns.

Furthermore, they seamlessly blend creativity and data-driven analysis, resulting in effective campaigns that are aligned with business objectives.

Are there any areas for improvement or something Wild Wild Web could have done differently?

As with any long-term partnership, there is always room for improvement, but the team’s attitude is always proactive and focused on finding solutions. This ensures that the project continues to evolve consistently and in a very positive direction.

BACKGROUND

Please describe your company and your position there.

I am the Connected Car Manager of Porsche Ibérica, we’ve been dedicated for over 70 years to the automotive world. We are a team of 200 professionals in Spain and Portugal. Our national headquarters are in Madrid.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wild Wild Web?

A few years ago, we wanted to boost our social networks as a part of a brand new digital strategy. That’s why we started working with Wild Wild Web to build our Social Media. Our partnership has been growing ever since, and they are currently in charge of many of our of Digital Marketing areas, such as Ads Campaigns, Landing Pages, Influencer’s Marketing and much more.

What were your goals for this project?

The main objective was to improve our SM ecosystem to both grow our community and present our image while advertising all our projects. We wanted to show our creative side without losing our brand core values and essence.

SOLUTION

How did you select this vendor?

A RFP was held and several agencies were invited. After requesting a series of requirements, action plans, previous work and cost sheets, Wild Wild Web was chosen to collaborate with us. The quality of previous work was decisive for choosing them.

Describe the scope of their work in detail.

After choosing them as our agency, part of their team was trained in our facilities so that they knew the whole history of our company. That way it would be much easier for them to understand our needs and how to deal with them. A work flow chart was formed designating valid interlocutors. And after several meetings a Social Media strategy and an Editorial Calendar was drafted and aproved. From there, the agency has been fulfilling all the objectives weekly, providing us with results reports that most times exceed expectations. Their collaboration has been extended to our projects following similar methodologies.

What was the team composition?

The team is composed of experts in Social Media, Online Marketing and Design, who together develop the entire strategy established. I work closely with the Social Media Strategist to follow up on the project, new ideas and problem solving.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with them, our online fan community has grown more than 200%. Thanks to this influence on the internet of the brand, Porsche has been chosen as Brand of the Year on the internet according to GEOM INDEX in 2019. To reach this data, more than one million texts have been analyzed. We have also achieved sales in record time thanks to Ads campaigns designed in collaboration with the agency.

How effective was the workflow between your team and theirs?

They have managed to place themselves correctly within the difficult workflow of our great company. Little by little, they have built a relationship with every department in our company. Communication with them is very easy and they are always ready to help us.

What did you find most impressive about this company?

One of the strengths of this agency is its ability to adapt to the clients’ actual needs. They were able to get results very fast based on their experience, knowledge, and adaptability. Their passion for learning more about us helps us grow faster. They work close to us, love getting involved in the projects and put their heart and sould in everything they do.

Are there any areas for improvement?

Just like everywhere, there’s always room for improvement. But it’s all about finding that common way forward together.

BACKGROUND

Please describe your company and your position there.

I work as a Project Assistant and Finance Coordinator for the Representation Office of the german political foundation Konrad Adenauer Stiftung in Madrid, Spain. The foundation (amongst others) brings together politicians, representatives of think tanks and universities from all over the world to discuss issues of political, economic and social importance. I'm responsible of organizing the conferences we are celebrating in Spain and Portugal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wild Wild Web?

We needed the branding for the newly issued conference "International Forum on Democracy" which up from 2018 is aimed to be celebrated every year in Madrid, Spain.

What were your goals for this project?

We wanted to spread a global image for the new conference among young politicians from countries all over the world where democracy is not yet developed as it should be.

SOLUTION

How did you select this vendor?

I followed the general procedures of selection we have at our foundation. I searched in Google for Madrid based design companies, asked for proposals to 5 companies and after the process of evaluation, I chose Wild Wild Web because of the quality of their portfolio, the agility in getting back to my concerns and the good quality-price relation.

Describe the scope of their work in detail.

Wild Wild Web had a very well defined branding procedure. We first did - what they call - the analysis and definition of the Brand Platform - that consisted in a variety of questions and interviews with the final goal of getting all the information about our foundation and to be able to fully understand the vision of the brand, in this case, our conference.

After this process, they presented us a document in which they defined the archetypes, values and vision amongst others. They sent us a really cool study about different conferences in the political and non-political spectrum. Afterwards they sent us three proposals of branding which we all found to be very adequate. We chose the one we liked best. They elaborated a brand manual and they designed all the items we required for the conference: Logo, Poster, Roll Ups, Name Tags etc.

What was the team composition?

I first started working with the Executive Director and after finalizing the details of the contract, I was in contact with two of the designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone in our foundation was impressed by the branding. We had a variety of feedback from different participants from all over the world who told us that they loved the modern and abstract image of the conference as well as the good overall organization.

How effective was the workflow between your team and theirs?

They responded very swiftly to all of my questions and requirements. They are very nice and easy going people. Very happy with the treatment.

What did you find most impressive about this company?

I was specially impressed by the quality and uniqueness of the designs. And the agility of work processes in general.

Are there any areas for improvement?

No. All good!

BACKGROUND

Please describe your company and your position there.

I'm the founder of Coworking Spain. Our platform that links coworkers, freelancers, and companies with available coworking office spaces to work. Our annual conference, Coworking Spain Conference, focuses on relevant matters within the coworking industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wild Wild Web?

We hired Wild Wild Web for web design and development services for two of our websites. We also requested print design for our annual conference’s promotional poster. Lastly, we engaged the team for design and development for all seven editions of the conference publication we release each year. 

What were your goals for this project?

We wanted to create user-friendly web experiences and modern design pieces to promote the Coworking Spain Conference.

SOLUTION

How did you select this vendor?

I liked the previous work they’d done, so I quickly hired them. 

Describe the project in detail.

After we explained our project to their team, Wild Wild Web thoughtfully crafted a select number of assets that were best suited to our needs. They designed an exclusive poster for our annual conference, along with materials for each one from the past seven years. The team also provided web development for our organization’s main page, CoworkingSpain.es, as well as the site specifically for our conference.

What was the team composition?

When we started working with Wild Wild Web, their team was very small. At that point, we worked directly with the founders. Since they’ve grown, they’ve expanded their service offerings and have hired a strong team of experts who specialize in each field.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Wild Wild Web designed an excellent array of design options to choose from, which made our engagement effortless. Our assistant has been eagerly waiting to see the new conference poster's design all year.

How effective was the workflow between your team and theirs?

Our partnership with Wild Wild Web was easy, simple and effective.

What did you find most impressive about this company?

I most appreciated the quality of the work they delivered. They dedicate their passion to each project they do. Wild Wild Web’s response times are quite rapid. They truly take care of customer relations.

​​​​​​Are there any areas for improvement?

Expanding their commercial area a bit more would help.

BACKGROUND

Introduce your business and what you do there.

I am in charge of the online marketing for Calamo & Cran. It’s a school, editorial services and translation company that offers formation of producers and correctors, and editing professionals in general. 

What challenge were you trying to address with Wild Wild Web?

We had a very outdated website. It was very archaic in general and it had been around 7 years already. Things have been changing considerably and I wanted to offer a more modern and appropriate image, and at the same time more in line with Google’s requirements. It wasn’t mobile responsive so that was a challenge. 

OPPORTUNITY / CHALLENGE

What was the scope of their involvement?

We had Cesar and 3 other developers assigned to the project. They treated us very well and closely. They proposed an image change that we didn’t want in a first instance, but we got to a middle ground that I believe has resulted very well for us. Later, when they started to develop the site, we could add any changes that we wanted because all the possibilities were done through an online tool. We are honestly very happy. ​

SOLUTION

How did you come to work with Wild Wild Web?

I believe we met through a project that they did for Porsche. We asked for a budget and at the end we liked their level of price, service, and web aesthetics.

How much have you invested with Wild Wild Web?

I would not be able to share this because they offered the possibility of paying in small increments.  

What is the status of this engagement?

We continue working and touching base here and there. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

In reality, the traffic has increased in 6 months and the number of sessions has increased around 60%, users a 47% and the number of visits to the page is 48%, less pages per session but its probably because we have an integrated blog. The duration of the media session has decreased a little to 11.86%. Our rebound has decreased a little, an 8.53% and that’s it. 

How did Wild Wild Web perform from a project management standpoint?

We had some meetings and later when we entered the testing phase in which we had to upload the content. The communication was done through an online tool... I can’t remember its name, but the communication is done as a typical ticket: I submit something that needs to be changed, the person does it, checks the task as done, and if there are any doubts, I get an email. 

What did you find most impressive about Wild Wild Web?

I think they understood the project very well, so they have been able to put themselves in our shoes and we’ve maintained good communications. They understood the business, the idea we wanted, the capacity that we have and from there, they have done what I believe is a good work actually. 

Are there any areas Wild Wild Web could improve?

We’re very happy with them so I would not be able to say anything negative because nothing negative happened. The professional aspect of course, but at a personal level, it is also a good relationship so we’re very happy.