Wide Vision

BACKGROUND

Introduce your business and what you do there?

I’m the owner of Fair.Coffee, and we sell farm-grown coffee. Jawa Nie Sen is our main brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wide Vision?

The online market and coffee markets were difficult to get into, which was what we were trying to do. As a result, we hired Wide Vision to help us with branding.

SOLUTION

What was the scope of their involvement?

They gave us a structured brief so they could gather all the necessary information from our company. After that, they helped us create a brand identity from scratch, including our name, logo and packaging design, and website design. They then showed us different designs, and they worked closely with our graphic designer on visuals and other things. They also created a presentation for our target customers.

What is the team composition?

I interacted with Wide Vision’s owner and chief designer, but there was a team working on their side.

How did you come to work with Wide Vision?

I was impressed with their work, especially with other organic food brands. I knew that they were the right agency for us.

How much have you invested with them?

We spent €5,000 (approximately $6,000 USD).

What is the status of this engagement?

We worked together from September 2020–January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Within 6–7 months, we had more than 50 reviews from people saying they identified with our brand — such as our logo and packaging. We also received many other positive comments. As a result, we achieved an 8% return customer rate, as well as a high average order value (AOV).

How did Wide Vision perform from a project management standpoint?

They were organized, transparent, and effective. Additionally, they made us feel in control of the process, and they were always present when we needed them. As a result, they closely listened to our feedback and worked until all parties were satisfied.

What did you find most impressive about them?

In order to create the right solutions, they mastered the art of diving into our heads in order to understand what we wanted and needed. Moreover, their use of artistry translated our desires into real images and designs.

Are there any areas they could improve?

Nothing comes to mind on areas they could improve.

Do you have any advice for potential customers?

They are experienced professionals who will identify with you, dive into your business, and engage with you every step of the way.