Wide Vision

Dzwigała & Ratajczak was established as a partnership around 20 years ago. The practice is focused on providing high quality tax and legal expertise for business of various sizes. 

We had the opportunity to redesign their brand identity in order to reflect the values of the company in a modern way.

With solid capabilities backed up by decades of experience, they prioritise their relation with their clients which position them as partners rather than external consultants.

The market in tax advisory being filled more and more with newcomers attracting clients thanks to low prices, it was important to focus on D&R approach. They also expressed a need to be able to keep the connection with their current clients while having the opportunity to later increase their reach to new targets.

Specialty coffees have made their way to the Polish market, and are here to stay. Jawa Nie Sen is a new brand offering farmers coffee for those who care about quality.
 
Inspired by the founder’s background as a health specialist for the government, JNS (Jawa Nie Sen / Reality, not the dream) is a new coffee brand structured around a model based on subscription plans. The brand’s message is focused on the health and nutritional benefits of premium farmer’s / specialty coffee as opposed to industrial ones. The early goal was to create a polarizing yet premium experience for the audience. Being based on an alternative model, packaging the brand and creating a consistent visual language was the main priority so we could then set to develop an online presence. The online aspects of the brand are directed towards leads generation through different funnels in order to increase the numbers of subscribers.
 
The offer is composed of two products (medium and light roasted coffee) selected in small independent farms in the Brazilian mountains, as opposed to large chains such as Starbucks. The tonal palette was established in order to differentiate each pack per quantity. Design-wise, inspiration was taken from the pharmaceutical industry as a reference to the founder’s history but was also a way to emphasize the health and nutritional benefits of high-quality coffee.
 
The refined design aims at positioning the roasting process and the origins in the first place rather than the flavour notes or the variety of the beans. Traditionally, coffee brands tend to hide the roasting level while it is the primary factor responsible for the flavour when it comes to coffee.

Po Pierwsze is a new restaurant born from the formerly know Kwestia Czasu (Question of time) after the separation of the partners. With a new project in her hands the owner of the restaurant solicited our help to create a visual identity for her new adventure.

With the recent split between the partners, some of them kept ownership of the former restaurant's name while our client gain the possession of the space. We therefore had to start a new brand from scratches. The primary goal was to overcome the break up and create something better than the former venue. The starting point was a reflection about what makes people going to a restaurant beyond eating. The key ideas coming out of this were centered around positivity and fun.

We then went on and created a brand that would imprint the space with a warm and

playful feeling. The majority of clients coming to Po Pierwsze being groups of friends,

they come to share good moments and enjoy delicious food. The key visuals are then

very colourful and fun to translate these feelings. The posters displayed around the

space reinforce the cheerful mood and the colours visible in the plates. The project being realized during the Covid 19 crisis, it was also very important for the identity to send an optimistic message.

Kuli is a new ice-cream company from Warsaw, Poland, with the ambition to develop themselves from a local premium ice manufacturer, to a national scaled business. Their products have the specificity to explore unconventional flavours found throughout the founder’s travels all around the world.

A series of meetings were necessary to find out the real motivation behind this venture. Based on what we discussed together, we defined the current issues and what the founders where lacking to properly launch their brand. Together we defined the inspirations behind this business idea and created a concept that would embody all the reasons this brand was created.

We had the chance to collaborate and redesign the complete website of Yellowóz, a visual production studio based in Warsaw. We worked on staying true to the existing brand identity while expanding it to a new dimension. The result is a functional interface presenting the complete offer of the studio and their capabilities.

Complete brand identity and PR campaign for the Polish National Flood consultations. This project marks our third collaboration with the National Water Management Authority

Having previously launched a similar business years ago, the team at Fereira Construction needed to brand the project early to differentiate them. The proximity of the two sites made it necessary to avoid confusion and explicitly show this new place would be a modern co-working space. Keeping the same brand might hold them back from attracting investors and potential clients. The new brand would help Fereira Construction to reach their objectives.
 
In order to start the first phase of investment, we created an attractive brand identity that would accompany the advancement of the project. After some exchange, the solution appeared to craft a brand that would speak to an audience in search of a modern office space, but not ostensibly premium. We then developed a design system that would both work on large scale and smaller materials.
 

Kino Odeon is a newly created cinema with the ambition to be the starting point of the re-boosting of a city. The identity was developed to support the launch of a cultural place in an area lacking any entertainment facilities. With the closest town approximately one hour away, this project appeared as a necessity in order to revamp the local offer for divertissements. One of the main obstacle to the project was the location of the space, inside an isolated zone as well as the lack of visibility and recognition from the potential customers. Therefore, an ambitious and original brand was developed to make this project unique from all the previous realisations of AMB and catch the local people’s attention.