Great ideas are what help audiences engage and con
We specialize in creative solutions.
Each one of them is an excuse to introduce you to our world.
We are focused on integrated marketing activities, public relations, brand design and online projects. We offer a wide range of services and carry out projects in different cities. We work for customers from different sectors, for both small and big businesses. The solutions we offer always fit our customer's needs. Our cooperation is based on clear and honest rules.
Dzwigała & Ratajczak was established as a partnership around 20 years ago. The practice is focused on providing high quality tax and legal expertise for business of various sizes.
We had the opportunity to redesign their brand identity in order to reflect the values of the company in a modern way.
With solid capabilities backed up by decades of experience, they prioritise their relation with their clients which position them as partners rather than external consultants.
The market in tax advisory being filled more and more with newcomers attracting clients thanks to low prices, it was important to focus on D&R approach. They also expressed a need to be able to keep the connection with their current clients while having the opportunity to later increase their reach to new targets.
Specialty coffees have made their way to the Polish market, and are here to stay. Jawa Nie Sen is a new brand offering farmers coffee for those who care about quality.
Inspired by the founder’s background as a health specialist for the government, JNS (Jawa Nie Sen / Reality, not the dream) is a new coffee brand structured around a model based on subscription plans. The brand’s message is focused on the health and nutritional benefits of premium farmer’s / specialty coffee as opposed to industrial ones. The early goal was to create a polarizing yet premium experience for the audience. Being based on an alternative model, packaging the brand and creating a consistent visual language was the main priority so we could then set to develop an online presence. The online aspects of the brand are directed towards leads generation through different funnels in order to increase the numbers of subscribers.
The offer is composed of two products (medium and light roasted coffee) selected in small independent farms in the Brazilian mountains, as opposed to large chains such as Starbucks. The tonal palette was established in order to differentiate each pack per quantity. Design-wise, inspiration was taken from the pharmaceutical industry as a reference to the founder’s history but was also a way to emphasize the health and nutritional benefits of high-quality coffee.
The refined design aims at positioning the roasting process and the origins in the first place rather than the flavour notes or the variety of the beans. Traditionally, coffee brands tend to hide the roasting level while it is the primary factor responsible for the flavour when it comes to coffee.
Po Pierwsze is a new restaurant born from the formerly know Kwestia Czasu (Question of time) after the separation of the partners. With a new project in her hands the owner of the restaurant solicited our help to create a visual identity for her new adventure.
With the recent split between the partners, some of them kept ownership of the former restaurant's name while our client gain the possession of the space. We therefore had to start a new brand from scratches. The primary goal was to overcome the break up and create something better than the former venue. The starting point was a reflection about what makes people going to a restaurant beyond eating. The key ideas coming out of this were centered around positivity and fun.
We then went on and created a brand that would imprint the space with a warm and
playful feeling. The majority of clients coming to Po Pierwsze being groups of friends,
they come to share good moments and enjoy delicious food. The key visuals are then
very colourful and fun to translate these feelings. The posters displayed around the
space reinforce the cheerful mood and the colours visible in the plates. The project being realized during the Covid 19 crisis, it was also very important for the identity to send an optimistic message.
Kuli is a new ice-cream company from Warsaw, Poland, with the ambition to develop themselves from a local premium ice manufacturer, to a national scaled business. Their products have the specificity to explore unconventional flavours found throughout the founder’s travels all around the world.
A series of meetings were necessary to find out the real motivation behind this venture. Based on what we discussed together, we defined the current issues and what the founders where lacking to properly launch their brand. Together we defined the inspirations behind this business idea and created a concept that would embody all the reasons this brand was created.
We had the chance to collaborate and redesign the complete website of Yellowóz, a visual production studio based in Warsaw. We worked on staying true to the existing brand identity while expanding it to a new dimension. The result is a functional interface presenting the complete offer of the studio and their capabilities.
Complete brand identity and PR campaign for the Polish National Flood consultations. This project marks our third collaboration with the National Water Management Authority
Having previously launched a similar business years ago, the team at Fereira Construction needed to brand the project early to differentiate them. The proximity of the two sites made it necessary to avoid confusion and explicitly show this new place would be a modern co-working space. Keeping the same brand might hold them back from attracting investors and potential clients. The new brand would help Fereira Construction to reach their objectives.
In order to start the first phase of investment, we created an attractive brand identity that would accompany the advancement of the project. After some exchange, the solution appeared to craft a brand that would speak to an audience in search of a modern office space, but not ostensibly premium. We then developed a design system that would both work on large scale and smaller materials.
Kino Odeon is a newly created cinema with the ambition to be the starting point of the re-boosting of a city. The identity was developed to support the launch of a cultural place in an area lacking any entertainment facilities. With the closest town approximately one hour away, this project appeared as a necessity in order to revamp the local offer for divertissements. One of the main obstacle to the project was the location of the space, inside an isolated zone as well as the lack of visibility and recognition from the potential customers. Therefore, an ambitious and original brand was developed to make this project unique from all the previous realisations of AMB and catch the local people’s attention.
"They closely listened to our feedback and worked until all parties were satisfied."
Wide Vision managed a coffee firm's branding efforts. They designed the client's logo, packaging, and site. On top of that, they provided naming services. Their chief designer and owner worked on the project.
"They closely listened to our feedback and worked until all parties were satisfied."
Aug 27, 2021
Wide Vision's work enabled the company to secure more than 50 positive reviews from stakeholders regarding their new branding. With their support, the client achieved a high AOV and 8% return customer rate. They were highly commended for their organized, transparent, and effective approach.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there?
I’m the owner of Fair.Coffee, and we sell farm-grown coffee. Jawa Nie Sen is our main brand.
What challenge were you trying to address with Wide Vision?
The online market and coffee markets were difficult to get into, which was what we were trying to do. As a result, we hired Wide Vision to help us with branding.
What was the scope of their involvement?
They gave us a structured brief so they could gather all the necessary information from our company. After that, they helped us create a brand identity from scratch, including our name, logo and packaging design, and website design. They then showed us different designs, and they worked closely with our graphic designer on visuals and other things. They also created a presentation for our target customers.
What is the team composition?
I interacted with Wide Vision’s owner and chief designer, but there was a team working on their side.
How did you come to work with Wide Vision?
I was impressed with their work, especially with other organic food brands. I knew that they were the right agency for us.
How much have you invested with them?
We spent €5,000 (approximately $6,000 USD).
What is the status of this engagement?
We worked together from September 2020–January 2021.
What evidence can you share that demonstrates the impact of the engagement?
Within 6–7 months, we had more than 50 reviews from people saying they identified with our brand — such as our logo and packaging. We also received many other positive comments. As a result, we achieved an 8% return customer rate, as well as a high average order value (AOV).
How did Wide Vision perform from a project management standpoint?
They were organized, transparent, and effective. Additionally, they made us feel in control of the process, and they were always present when we needed them. As a result, they closely listened to our feedback and worked until all parties were satisfied.
What did you find most impressive about them?
In order to create the right solutions, they mastered the art of diving into our heads in order to understand what we wanted and needed. Moreover, their use of artistry translated our desires into real images and designs.
Are there any areas they could improve?
Nothing comes to mind on areas they could improve.
Do you have any advice for potential customers?
They are experienced professionals who will identify with you, dive into your business, and engage with you every step of the way.