WEZOM

BACKGROUND

Please describe your company and position.

I am the CEO & Co-founder of an it services company 

Describe what your company does in a single sentence.

We specialize in streamlining business processes through end-to-end IT solutions that boost efficiency, security, and scalability for organizations across diverse industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEZOM to accomplish?

• We hired WEZOM with the specific goals of improving our ad targeting accuracy, maximizing engagement through highly relevant contextual advertising, and increasing overall campaign ROI. Additionally, we aimed to streamline our ad management processes, gain deeper insights into user behavior, and ensure our advertisements reached the right audience at the optimal time, all while maintaining a privacy-respecting approach.

SOLUTION

How did you find WEZOM?

Online Search

Why did you select WEZOM over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WEZOM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The key deliverables included:

1. Comprehensive Campaign Strategy Development: WEZOM began by analyzing our business objectives, target audience, and industry landscape to develop a strategic advertising plan. This strategy was designed to increase brand visibility and drive conversions through a mix of search, display, and video advertising.
2. Keyword and Content Research: To ensure maximum relevance, WEZOM conducted in-depth keyword and content analysis, identifying key terms and content themes that aligned with our audience’s interests and intent. This research formed the foundation for ad targeting and placement.
3. Ad Creation and Optimization: WEZOM created engaging ad copy, visuals, and videos tailored to each platform, with a focus on relevance and alignment with the targeted content. They continuously optimized these ads based on performance data, adjusting copy, visuals, and placement to improve engagement and click-through rates.
4. Search Advertising Campaigns: The team managed text-based ads on major search engines, targeting keywords that aligned with our products and services. These ads ensured visibility to potential customers actively searching for related solutions.
5. Display Advertising Campaigns: WEZOM is designed to display ads, including banners and visuals, placed strategically across various websites. This part of the campaign aimed to increase brand awareness and attract new customers through contextually relevant placements.

The project delivered a cohesive, data-driven advertising approach that optimized our ad placements, reached the right audience, and significantly improved campaign performance, all while respecting user privacy and adhering to best practices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementing the platform, we saw:

●     Increased Click-Through Rate (CTR): The project led to a notable improvement in CTR, reflecting greater engagement with the ads due to relevant content targeting.

●     Higher Conversion Rates: Conversion rates saw an increase, as the ads reached audiences with an interest in our offerings, leading to more actions taken by users, such as signing up, purchasing, or requesting information.

●     Reduced Cost per Acquisition (CPA): Optimized targeting and ad placements lowered our CPA, making each conversion more cost-effective and enhancing the campaign’s ROI.

●     Improved Return on Ad Spend (ROAS): The project achieved a higher ROAS, with the increased efficiency in ad spending translating into greater revenue returns relative to the budget.

●     Increased Brand Visibility: The display and video campaigns led to a significant uplift in brand awareness, as tracked by impression metrics and reach, expanding our audience.

●     Detailed User Insights: WEZOM’s analytics provided valuable insights into user behavior, allowing us to refine future campaigns and better understand our audience’s preferences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WEZOM showcased outstanding project management throughout our partnership. They followed the timelines precisely, reliably meeting each milestone and delivering final outputs on time. 

The key deliverables included:

1. Comprehensive Campaign Strategy Development: WEZOM began by analyzing our business objectives, target audience, and industry landscape to develop a strategic advertising plan. This strategy was designed to increase brand visibility and drive conversions through a mix of search, display, and video advertising.
2. Keyword and Content Research: To ensure maximum relevance, WEZOM conducted in-depth keyword and content analysis, identifying key terms and content themes that aligned with our audience’s interests and intent. This research formed the foundation for ad targeting and placement.
3. Ad Creation and Optimization: WEZOM created engaging ad copy, visuals, and videos tailored to each platform, with a focus on relevance and alignment with the targeted content. They continuously optimized these ads based on performance data, adjusting copy, visuals, and placement to improve engagement and click-through rates.
4. Search Advertising Campaigns: The team managed text-based ads on major search engines, targeting keywords that aligned with our products and services. These ads ensured visibility to potential customers actively searching for related solutions.
5. Display Advertising Campaigns: WEZOM is designed to display ads, including banners and visuals, placed strategically across various websites. This part of the campaign aimed to increase brand awareness and attract new customers through contextually relevant placements.

The project delivered a cohesive, data-driven advertising approach that optimized our ad placements, reached the right audience, and significantly improved campaign performance, all while respecting user privacy and adhering to best practices.

What was your primary form of communication with WEZOM?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about WEZOM was their remarkable ability to thoroughly understand and cater to our specific needs. They dedicated substantial time to grasping our unique requirements, which was clearly reflected in the tailored strategies and targeted approach of the contextual advertising campaign they developed for us.

Are there any areas for improvement or something WEZOM could have done differently?

WEZOM could enhance the initial setup process by providing more template options to jump-start our campaign structure. A few additional check-ins during development would help us align closely on minor adjustments. Also, a brief post-project review session would be valuable for discussing any final tweaks or ideas for future improvements.

BACKGROUND

Please describe your company and position.

I am the CEO of Kimito

Describe what your company does in a single sentence.

Multibrand online store of Korean cosmetics Kimito. The company supplies cosmetics directly from South Korea, which allows it to offer it to Ukrainian customers at the best prices. The store strives to share with customers the atmosphere of a distant country, to give magical emotions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEZOM to accomplish?

• Create a new design and backend
• Provide integration with accounting system and CRM
• Implement new catalog and "selling features"

SOLUTION

How did you find WEZOM?

Referral

Why did you select WEZOM over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from WEZOM were assigned to this project?

15

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of a customized online store with integration of payment system, delivery service, CRM system, product accounting and analytics. Stages of work: 

1. 1st stage - collection of requirements, seo at the stage of development, IH design project (page design) 
2. 2nd stage - dextop design of all pages, design of key pages for mobile, adaptive layout, programming, testing. 
3. 3rd stage - integrations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic to the site increased three times. Conversion increased from 0.9% to 2.4%. Regular customers increased by 30%. The average check increased by 15%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. 1st stage - requirements gathering, seo at the development stage, IH project design - 23 working days 
2. 2nd stage - dextop design of all pages, design of key pages for mobile, responsive layout, programming, testing - 125 working days 
3. 3rd stage - integrations - during the 2nd stage 

Everything was completed on time.

What was your primary form of communication with WEZOM?

In-Person Meeting

What did you find most impressive or unique about this company?

This is a customized online store developed entirely for Kimito and for Kimito customers. Unique - structure, design, and functionality. Feature - selection of Kimi products https://kimito.com.ua/kimi

Are there any areas for improvement or something WEZOM could have done differently?

We did not find such areas

BACKGROUND

Introduce your business and what you do there.

I’m the head of e-commerce for a civilian firearms wholesaler.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEZOM?

We needed someone to help us rebuild our website and create an online store like Amazon so we can sell our products.

SOLUTION

What was the scope of their involvement?

WEZOM provided us with e-commerce and custom software development solutions. They used Laravel to build the platform and we’re currently still working together to polish our platform and implement new features.

What is the team composition?

I directly work with the project manager, but there are at least 10 people from their team consisting of programmers, designers, and developers.

How did you come to work with WEZOM?

I came across their company while researching on Google. We decided to work with them based on their high-quality portfolio and cost-efficient solutions.

How much have you invested with them?

So far, we’ve invested around $65,000.

What is the status of this engagement?

Our ongoing partnership started in December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We really like their responsive and agile approach to fixing our issues and resolving our concerns.

How did WEZOM perform from a project management standpoint?

I’m totally satisfied with WEZOM’s project management style. They invited me to take look into their workstation so I was able to see the whole process of the project, and they even gave me access to the program they were utilizing.

We typically communicate through WhatsApp.

What did you find most impressive about them?

Their most distinguished asset is their cost-quality ratio. Additionally, we enjoy working with them because they easily understand my requirements and they’re able to forecast my needs in the future.

Are there any areas they could improve?

There’s nothing they could improve on as I’m very satisfied with their work.

Do you have any advice for potential customers?

I would recommend involving yourself in the project as much as possible so you can be informed of the progress on a regular basis.

BACKGROUND

Please describe your company and your position there.

Our factory produces serial cabinet and kitchen furniture. I am the head of the IT department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEZOM, and what were your goals?

For our company, it was necessary to create a website with an exclusive and modern design.

SOLUTION

How did you select this vendor and what were the deciding factors?

The analysis of the market of providing these services was made. We looked at the ratings and completed projects. I liked the projects made by WEZOM.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Marketing research SEO at the stage of development Designing. Development of non-calling prototypes of key pages Development of the design concept of all pages of the site Layout HTML5, CSS3, Javascript Adaptive web design adaptation of pages for mobile screens Programming Full testing of the project Project management. Project support at all stages, setting intermediate tasks Hosting the site on the server

How many people from the vendor's team worked with you, and what were their positions?

The main communication was with the project manager, short communication sessions with six specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am satisfied with the result of the work, posted more information about the company and a lot of additional information about the products for clients. The work was carried out on time.

Describe their project management style, including communication tools and timeliness.

Joint video conferences took place at which issues related to the project were discussed. Experts offered various options for resolving issues to choose from.

What did you find most impressive or unique about this company?

This company showed professionalism and interest in the project. They completed the plans on time.

Are there any areas for improvement or something they could have done differently?

No comments.

BACKGROUND

Introduce your business and what you do there.

I’m a country manager for a machinery manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEZOM?

We hired WEZOM to help us with our CRM system and to provide application development.

SOLUTION

What was the scope of their involvement?

The WEZOM team has helped us with a couple of projects. The first one is related to our CRM system, and the second to our apps; we have a learning app, a demonstration app, a workshop app, and a service app for customers.

The CRM system is web and mobile-based. As for the apps, they’re available for Android, iOS, and online.

What is the team composition?

We’re in direct contact with two project leads. On top of that, 15–20 people work on the project.

How did you come to work with WEZOM?

Our IT specialist found them. Their price was average compared to the rest of the companies, but the reason why we chose to collaborate with them was that they provided prototypes so that we could see from the beginning how the development would look like, and we liked what we saw.

What is the status of this engagement?

We started working with them in October 2018, and we continue collaborating with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Working with them has been very positive. Our CRM system is working perfectly, and the knowledge level has also improved. Adding on to that, our workshop app has made it easy to manage processes with our customers. Thanks to their help, we’ve duplicated our contact with our customers.

How did WEZOM perform from a project management standpoint?

We communicated mainly via our IT specialist and had regular meetings. They were good, not always perfect, but we requested many changes to the project from our side.

What did you find most impressive about them?

Their high-level flexibility for customization is most impressive.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Don’t make too many changes; be sure about your needs from the beginning.

BACKGROUND

Please describe your company and your position there.

Suzie was created to help girls look stylish while maintaining uniqueness. Current style is not our main advantage, because children choose beauty, and their parents - quality. Therefore, all models are sewn on the latest Japanese equipment and use hypoallergenic and 100% safe materials that can not harm the health of the child. Since 2004, we have earned the trust of more than a hundred stores throughout Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEZOM, and what were your goals?

Develop a retail online store for the SUZIE brand, integrate 1C and amoCRM, and in the future the registration of wholesale buyers on the site and sales at wholesale prices will also be considered. Image goal; Attracting customers and partners to the company; Wholesale and retail sale of brand goods via the Internet; Customer feedback; Informing users about new collections.

SOLUTION

How did you select this vendor and what were the deciding factors?

We started on our own, made pages on social networks, set up contextual advertising, even launched a test online store, all on our own. This allowed us to create technical requirements for the site development. In March 2019, we turned to the Wezom Company. Right in the beginning specialists developed a smart map for us, prescribed everything in detail, supplemented our technical task.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The development has gone through all stages from market research to testing and promotion. Our team worked closely with the development team, we created an online store with personal accounts for users, came up with and implemented a special section that further attracts customers and benefits them and us.

How many people from the vendor's team worked with you, and what were their positions?

A team of 7 people worked on the project: a project manager, UI/UX designer, two back-end developers, two front-end developers and a QA specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the release of the site, we saw the following changes:

1. The number of sales increased by 65%
2. The number of failures decreased by 10%
3. Conversion increased 1.5 times.

Describe their project management style, including communication tools and timeliness.

Everything was transparent and clear, communication at the height, efficiency, respectively, as well.

What did you find most impressive or unique about this company?

We liked how immersed the team was in the project. The company was customer-oriented and aspired to create the highest quality product.

Are there any areas for improvement or something they could have done differently?

There were some problems with the development deadlines, perhaps because of an underestimation of the time required. But we understand that this is possible with an agile approach to development.

BACKGROUND

Please describe your company and your position there.

I`m trade-marketing specialist in a dessert production company. We're one of the Global Top-100 Candy Companies ranking. The Corporation consists of Ukrainian factories (Kyiv, Kremenchug, Boryspil and two production sites in Vinnitsa), the Klaipeda Confectionery Factory (Lithuania), Bonbonetti Choco Kft (Budapest, Hungary).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEZOM, and what were your goals?

Our company is actively changing the range of products, launching new products and rotating obsolete items. Therefore, we had a need to promptly correct, delete, update the product catalog and layout standards in one resource without involving third-party design agencies. The main goal of the project is to change the content of the catalogs and planograms online.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have compiled a brief describing the desired features that should be taken into account in the application. We asked the representatives of 3 companies to assess the feasibility of the project. WEZOM`s proposal was the most appropriate for the project and budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

At first there was a discovery-stage. We communicated with representatives of WEZOM about our wishes for the project, the main elements and their relationship with our internal databases for using information in catalogs and planograms. Next, we decided on the design of the application, which we approved for further work. Work on the project took place in several sprints, at each sprint we established a list of work that must be completed. Then, after the completion of work for each sprint, we tested the application and provide feedbacks.

How many people from the vendor's team worked with you, and what were their positions?

There were 3 person permanently: Project Manager, Frontend Developer, Backend Developer. On different stages of project also UX designer, QA manual, DevOps were involved.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the help of this project, we can promptly update information for sales representatives about new products and changes in merchandising standards. We have reduced the amount of time for the creation of catalog from 7 working days to 2 days.

Describe their project management style, including communication tools and timeliness.

Working together with the WEZOM team was comfortable. Communication took place via Skype. The project manager explained all the current processes in an accessible way, suggested solutions to emerging problems, gave guidance by the deadlines for completion of work.

What did you find most impressive or unique about this company?

The team catches all our ideas, almost all our wishes are taken into account and implemented. Also, our development budget was limited and the company coped with this task perfectly.

Are there any areas for improvement or something they could have done differently?

In general, the work was on a top-level. Perhaps, better communication with the IT team of our company would speed up the project implementation time.

BACKGROUND

Please describe your company and your position there.

Delivery is a logistic company with 20 years experience. I work for Delivery as a Digital specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEZOM, and what were your goals?

We wanted to develop a new mobile APP for our users with Android and iOS, which will be the same for both platforms. The goal was to create a fully user-friendly app that can organise access for our clients to personal info and orders for their cargo transportation from phone.

SOLUTION

How did you select this vendor and what were the deciding factors?

We find 5 companies app developers, interviewed them, gave them test task. We choose this vendor based on the result of test task.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had series of online meetings to discuss our goals and basic needed. They prepared a prototype of mobile app. Every week we had online meeting with demonstration of the results. After approval of the prototype they started to make interface design. We continued our weekly online meetings and after approval of the design they started to prepare developing. Our work is not easy to understand, so the guys had to study the scope of our activity. And they done their best.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager was our main point of contact with the team due to project. We personally communicate with team lead, front and backend developers, UX and UI designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After 6 months we launched app as a beta version. We tested it and discuss how we can improve it. Now we are continuing to improve the app and receiving positive feedback from our users.

Describe their project management style, including communication tools and timeliness.

A PM is a unique person - they tried to understand our desires to find out the optimal solution for the implementation of the app. The main communication was through online, but in urgent questions, he answered phone calls asap.

What did you find most impressive or unique about this company?

In the beginning we did not understand how the application should be how to write reference, what to look for. The team was able to help us with this by developing a prototype, which became the basis of the new mobile application.

Are there any areas for improvement or something they could have done differently?

I don't know is there any areas for improvement because everything was done and now we can make some improvements.

BACKGROUND

Please describe your company and your position there.

I'm CEO of digital media company. We provide digital marketing solutions for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEZOM, and what were your goals?

Wezom created a new website for our real estate project and they providing a technical support for the created product.

SOLUTION

How did you select WEZOM and what were the deciding factors?

We found that Wezom had great reviews on several local rating lists. We thoroughly analyzed their website and portfolio, contacted with their representative and found the solution which was best for us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We filled out the brief form with our goals and details of the project, discuss the scope of work. The agency promptly start working on project by pre-approved steps. After creating the website Wezom providing us web development services for continuous improving the product.

How many people from the vendor's team worked with you, and what were their positions?

Dedicated account manager is our contact through all the work process. There are frond end and back end developers, web designers working on our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

There is +300% increase in search traffic in 2 years after launching the new site. New site is more functional, our visitors love the new design which is confirmed by increasing the number of page views and better bounce rates.

Describe their project management style, including communication tools and timelines.

Dedicated account manager is our contact through all the work process. We use messengers, emails and task lists for communication and task management.

What did you find most impressive or unique about this company?

The work process is smooth and comfortable, account manager is always in touch. The team of Wezom is professionals in solving various web development tasks.

Are there any areas for improvement or something they could have done differently?

Everything that could be improved we discuss with account manager and finding the optimal solution together.

BACKGROUND

Please describe your company and your position there.

I'm head of digital marketing in real estate corporation RIEL

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEZOM, and what were your goals?

We needed to develop a new corporate site for our company. The main idea was to unite information about our company and availability of flats and commercial premises in different real estates. Also we needed a unique control center (admin panel) , which would be able to control all information for different web-sites

SOLUTION

How did you select WEZOM and what were the deciding factors?

We carefully reviewed the sites of competitors, identified their strengths and weaknesses. After that we formulated the requirements for developers and settled on several companies, then provided negotiations and took up a commercial proposal.

Wezom already had similar projects in their portfolio, and the price-quality ratio turned out to be the best on the market among other proposals, there was no doubt that it would be great cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project consisted of several parts:

1. development of a corporate website;
2. development of the project catalog;
3. development of a single control center (admin panel) for the content of the website and real-estate complex websites;
4. development of a template for a real-estate website.

How many people from the vendor's team worked with you, and what were their positions?

The team working on project consisted of 6 people: a project manager, two back-end developers, two front-end developers and QA engineer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After release of the web-site we have seen next changes;

1. website traffic increased up to 65%;
2. percentage of sales increased up to 30%;
3. the number of refusals decreased up to 17%;
4. increased brand awareness.

Describe their project management style, including communication tools and timelines.

Everything was clear and as effective as possible

What did you find most impressive or unique about this company?

Their communication was excellent, and all decisions were reasoned and explained from a technical point of view. There were always several solutions of problem. We are satisfied with the result.

Are there any areas for improvement or something they could have done differently?

Yes, the project implementation time has been slightly increased. We understand that the project was developed individually, but in the modern world, all changes must be quick and accurate. The company needs to put in more effort for a faster resolution of the issue