Westom

BACKGROUND

Please describe your company and position.

I am the Online Marketing Director of Amor.pl

Describe what your company does in a single sentence.

Amor.pl empowers individuals to transform their personal and professional lives through specialized training in assertiveness, boundary-setting, and relationship building.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Westom to accomplish?

• Our primary objective was to increase organic and paid visibility for our relationship courses and assertiveness training, specifically focusing on lowering lead acquisition costs and improving our search engine rankings for competitive industry keywords.
• The goal was to conduct a full SEO audit and optimization of our website while simultaneously managing complex PPC campaigns to achieve a consistent growth in monthly active users and course sales.

SOLUTION

How did you find Westom?

Online Search

Why did you select Westom over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Westom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Westom provided a comprehensive digital marketing strategy for amor.pl, integrating both paid media and organic search to scale our reach and improve conversion rates for our educational products. The project was divided into two main pillars:

1. Paid Advertising (SEM & Social Ads)

Audit & Strategy: A complete audit of previous campaigns to identify high-opportunity keywords and reduce wasted spend.
Campaign Management: End-to-end management of Search and Display campaigns targeting users interested in self-development, assertiveness training, and relationship coaching.
Remarketing: Implementation of automated remarketing sequences to re-engage users throughout the customer journey.
Creative Optimization: Continuous A/B testing of ad copy and visual assets to maximize click-through rates (CTR).

2. Search Engine Optimization (SEO)

Technical SEO: Identification and resolution of site-speed issues, mobile responsiveness, and indexing errors.
Content Strategy: Development of a content roadmap focusing on high-intent keywords related to psychology and personal boundaries.
On-Page Optimization: Refining meta structures, headers, and internal linking across landing pages and our blog.
Link Building: Execution of a high-quality backlink strategy to increase domain authority within the education niche.

Key Deliverables:

• Comprehensive Technical SEO Audit and implementation roadmap.
• Monthly Performance Reports detailing ROAS, CPC, and organic traffic growth.
• Optimized Landing Pages designed to improve conversion rates for course enrollments.
• Custom Keyword Research Database tailored to the personal development market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 20% Increase in Organic Traffic: Within the first six months, we saw a steady growth in visibility for keywords related to assertiveness and relationship courses.
• 15% Growth in Course Enrollments: The synergy between SEO and Ads directly contributed to a measurable rise in sales through our platform.
• 10% Improvement in Conversion Rate: Optimization of our landing pages allowed us to better utilize existing traffic and capture more leads.
  Improved Search Rankings: Several priority keywords moved into the Top 10 search results on Google.
• Lower Cost Per Acquisition (CPA): By optimizing our Google Ads campaigns, we achieved a more efficient use of our advertising budget.
• Consistent Monthly Growth: Performance reports showed a stable upward trend across all key performance indicators (KPIs).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was highly efficient and transparent, ensuring a smooth collaboration from start to finish.

Timely Execution: All key deliverables, including SEO audits and campaign launches, were completed on schedule. They respected our internal deadlines and maintained a consistent pace of work.

Response to Needs: The team was very attentive to our feedback. Whenever we needed to adjust our focus for a specific course launch or refine our messaging, they implemented the changes quickly and effectively.

Communication Flow: We maintained regular contact through scheduled meetings and clear email updates. They were always available to explain technical details in an accessible way.

What was your primary form of communication with Westom?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Westom's deep understanding of our specific niche in the personal development and relationship sector. Unlike other agencies that use a one-size-fits-all approach, they took the time to align their SEO and Ads strategies with the sensitive and professional tone of the amor.pl brand.

Their ability to bridge the gap between technical marketing data and the emotional nature of our courses was unique. They didn't just focus on clicks; they focused on the quality and intent of the audience, ensuring that our message reached the right people at the right time. This personalized, results-driven partnership made them feel like an extension of our own team rather than just an external vendor.

Are there any areas for improvement or something Westom could have done differently?

The collaboration was overall very successful, though a few minor areas could be further refined. In the early stages, the initial setup and alignment of the Google Ads account took slightly longer than we had originally anticipated.

While the technical execution was solid, more frequent strategic brainstorming sessions regarding long-term market trends at the very beginning would have been a great addition. That said, Westom was highly receptive to this feedback and quickly adapted their approach to meet our expectations.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Egzamin.pl

Describe what your company does in a single sentence.

Egzamin.pl is a comprehensive educational platform providing expert-led online courses and professional certification prep to help students and professionals advance their careers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Westom to accomplish?

• Our primary objective was to increase organic traffic to our course landing pages and improve our search engine rankings for high-competition keywords related to online certifications.
• We hired Westom to conduct a comprehensive technical SEO audit, optimize our site structure for better indexing, and implement a content strategy to establish egzamin.pl as a topical authority in the e-learning space.

SOLUTION

How did you find Westom?

Online Search

Why did you select Westom over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Westom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Westom.pl provided a comprehensive SEO and business transformation strategy aimed at evolving egzamin.pl from a content-heavy information portal into a high-converting educational marketplace. The project began with a deep-dive audit of our technical infrastructure and user behavior. The agency handled the complete restructuring of our site architecture to eliminate keyword cannibalization and improve the purchase intent of our visitors. They worked closely with our internal development team to implement technical fixes and managed a large-scale content migration and optimization process. Additionally, they executed a sophisticated digital PR and link-building campaign to establish our platform as a top authority in the Polish e-learning sector.

Key deliverables included:

• Comprehensive Technical SEO Audit and Core Web Vitals optimization.
• Advanced Schema.org implementation for educational courses and products.
• Strategic Keyword Mapping focusing on high-conversion commercial terms.
• Marketplace Transformation and Conversion Rate Optimization (CRO) consulting.
• "Hub and Spoke" Content Strategy to build topical authority across exam categories.
• High-authority Link Building and Digital PR campaign.
• Detailed Monthly Performance Reporting via GA4 and Google Search Console.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership with Westom.pl delivered measurable improvements that significantly increased our portal's profitability. We achieved a steady 45% year-over-year growth in organic traffic, while simultaneously increasing our conversion rate by 30% through better alignment of keywords with user purchase intent.

Key outcomes included:

• Reaching Top 3 positions for highly competitive keywords related to professional courses and certifications.
• Substantial improvement in Core Web Vitals, resulting in a lower bounce rate and enhanced user experience.
• Successful elimination of keyword cannibalization, which stabilized our rankings across search results.
• Over 60% increase in visibility within Google Search Console for our highest-potential sales categories.
• Establishing a strong backlink profile through high-authority educational and industry-specific domains.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Westom.pl demonstrated a high level of professionalism and transparency throughout the project. They utilized a structured project management approach, providing us with a dedicated account manager who served as our primary point of contact. All tasks and milestones were tracked via a shared project management tool, which allowed us to monitor progress in real-time.

They were remarkably consistent with deadlines, delivering all technical audits, content strategies, and monthly reports on time. What stood out most was their responsiveness; whenever we had urgent questions or needed to pivot our strategy based on internal business changes, their team reacted quickly and provided data-backed solutions. Their proactive communication style ensured there were no surprises, making the entire SEO process smooth and predictable.

What was your primary form of communication with Westom?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Westom.pl apart is their ability to act as a strategic business partner rather than just a technical SEO agency. They didn't just focus on keywords; they deeply understood our shift from an information portal to a marketplace and integrated that into their strategy.

The most unique aspect of their approach is the "Ecommerce Growth Engine" methodology, which combines high-level technical SEO with business consulting and advanced AI automation. Their expertise isn't just theoretical—it is grounded in real-world experience scaling global brands, which gave us the confidence that our project was in expert hands. Additionally, their focus on intent-based architecture and conversion rate optimization (CRO) ensured that the traffic they generated actually converted into sales, providing a much higher ROI than traditional SEO services.

Are there any areas for improvement or something Westom could have done differently?

While the overall collaboration was highly successful, one area for improvement would be the initial onboarding speed regarding our internal CMS. Because our portal has a complex, custom-built infrastructure, the initial phase of technical implementation took slightly longer than anticipated as the team navigated our specific backend constraints.

Additionally, providing more granular, real-time dashboards earlier in the project—rather than relying primarily on comprehensive monthly reports—would have allowed our internal stakeholders to track micro-trends more closely from day one. However, once the communication workflow was fully established, these minor initial hurdles were quickly resolved.

BACKGROUND

Please describe your company and position.

I am the COO of Havena

Describe what your company does in a single sentence.

Havena is not a spa; it is a biological engineering firm reimagined through the lens of high-end hospitality. We reject the ambiguity of "wellness trends" in favor of a rigorous, evidence-based approach to human optimization. Our mission is to bridge the gap between clinical science and daily life, providing clients with actionable paths to peak performance.

At the core of our methodology are three non-negotiable pillars:

• Peer-Reviewed Data: Every protocol we implement is grounded in established scientific literature.
• Clinical Diagnostics: We utilize advanced testing to understand each client’s unique biological baseline.
• Measurable Outcomes: We focus exclusively on physiological markers that can be tracked, analyzed, and improved.

By integrating sophisticated diagnostics with a world-class service model, Havena delivers a precision-driven experience for those who demand measurable physiological results rather than aesthetic relaxation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Westom to accomplish?

• Technical SEO & Content Authority Building
• High-Quality Lead Generation & Educational Traffic
• Search Engine Visibility for Evidence-Based Keywords

SOLUTION

How did you find Westom?

Online Search

Why did you select Westom over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Westom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: SEO Strategy & Authority Building
The engagement with Westom.pl focused on transitioning our digital presence from a general hospitality concept to a specialized biological engineering firm. The scope was divided into three core phases:

• Technical SEO & Infrastructure: A comprehensive audit of the havena.com architecture to ensure high performance, mobile optimization, and Core Web Vitals compliance. This included a structural redesign to support a complex hierarchy of clinical services and diagnostic pages.
• Data-Driven Content Strategy: Development of an "Authority-First" content plan. Westom performed deep keyword research focusing on high-intent, scientific, and performance-optimization terms. They oversaw the creation of long-form, evidence-based content that aligns with our rejection of "wellness trends" in favor of peer-reviewed data.
• Off-Page Authority & Link Acquisition: A strategic outreach campaign aimed at securing high-authority backlinks from health-tech, science, and premium lifestyle publications to establish Havena as a thought leader in the physiological engineering space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Organic Traffic Growth & High-Intent Visibility
Since the project’s inception, we have seen a [Insert % e.g., 45%] increase in organic search traffic. More importantly, this growth is concentrated in high-intent keyword clusters related to "biological engineering" and "clinical diagnostics," moving Havena from obscurity to the first page of Google for our core service pillars.

2. Lead Generation & Conversion Quality
The strategic SEO implementation resulted in a [Insert % e.g., 20%] uplift in qualified lead inquiries via our digital touchpoints. We observed a direct correlation between the educational content produced by Westom and the quality of clients reaching out—shifting from general wellness seekers to high-performance individuals looking for data-backed solutions.

3. Technical Performance & Authority Metrics
Our Domain Authority (DA) saw a measurable boost due to Westom’s precision-targeted backlink strategy. Additionally, our Core Web Vitals scores moved into the "Green" zone across all devices, ensuring that our premium hospitality brand is reflected in a seamless, high-speed digital experience that meets the expectations of our sophisticated clientele.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Westom.pl demonstrated a high level of professional discipline that mirrors our own internal standards. Their project management was characterized by transparency, technical proficiency, and a structured workflow.

• Timeliness & Reliability: All key deliverables, from technical audits to monthly content calendars, were delivered strictly according to the agreed-upon roadmap. They respect deadlines and understand the importance of momentum in a high-stakes digital strategy.
• Agile Responsiveness: Whenever our internal biological engineering protocols evolved, Westom was quick to adapt our digital strategy. They didn’t just follow a static plan; they responded to our shifting needs with agility, ensuring our SEO messaging remained scientifically accurate and up-to-date.
• Communication Style: We maintained a consistent feedback loop through [mention your tool, e.g., Slack/Asana/Email] and held monthly deep-dive meetings. Their reports are not just "fluff"—they provide granular data that allows us to see the direct correlation between their efforts and our growth.

What was your primary form of communication with Westom?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Strategic Business Intelligence & "No-Fluff" Approach
What sets Westom.pl apart is their absolute obsession with measurable effectiveness over aesthetic metrics. Unlike many agencies that focus on "vanity markers" like raw traffic, Westom operates with a strategic, business-first mindset. They took the time to deeply understand Havena’s unique positioning—as a biological engineering firm, not a spa—and translated that into a precise SEO strategy that attracts high-performance clients rather than general wellness seekers.

Technical Sophistication & AI Integration
Their expertise goes far beyond basic keyword optimization. We were impressed by their ability to integrate advanced technology and AI-driven workflows into the SEO process. Whether it was optimizing for Core Web Vitals or navigating complex E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) requirements for our clinical content, their technical execution was flawless.

Senior-Level Expertise
Working with Westom feels like having a high-level strategic partner rather than a sub-contractor. The depth of experience brought by their leadership—especially their background in scaling international brands—gave us the confidence that our digital growth was in the hands of practitioners, not theorists. Their "boutique" approach ensures that every recommendation is tailor-made for our specific niche.

They are the rare SEO partner that prioritizes clinical precision and measurable business growth over vanity metrics. If you need an agency that truly understands complex, technical niches, Westom is the clear choice.

Are there any areas for improvement or something Westom could have done differently?

Because Havena operates in a highly specialized niche—biological engineering and clinical diagnostics—the initial onboarding required a deep dive into complex terminology. While Westom was quick to learn, the first few content drafts required more internal oversight than expected to ensure scientific precision. In the future, a more structured 'scientific briefing' phase at the very start could streamline this transition even further.

BACKGROUND

Introduce your business and what you do there.

I’m the SEO manager for a car rental company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Westom to accomplish for your car rental SEO project?

We needed help with SEO services for our car rental business.

SOLUTION

Can you describe the scope of work Westom handled for your car rental SEO project? 

Westom provides SEO services, including website optimization and content creation. The team also provides regular reports and is always available to answer questions.

What is the team composition?

We work with one teammate from Westom.

How did you come to work with Westom?

We found Westom through an online search, a referral, and the Clutch site. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with Westom in November 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Westom has significantly improved our Google rankings for key industry terms, leading to a steady increase in website traffic and inquiries. We’ve also seen greater audience interest and more reservations.

How did Westom perform from a project management standpoint?

Westom’s workflow is professional and transparent. The team delivers work on time.

What did you find most impressive about them?

Westom’s deep understanding of the local market and proactive approach to optimizing our content are impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.