Westom

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Egzamin.pl

Describe what your company does in a single sentence.

Egzamin.pl is a comprehensive educational platform providing expert-led online courses and professional certification prep to help students and professionals advance their careers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Westom to accomplish?

• Our primary objective was to increase organic traffic to our course landing pages and improve our search engine rankings for high-competition keywords related to online certifications.
• We hired Westom to conduct a comprehensive technical SEO audit, optimize our site structure for better indexing, and implement a content strategy to establish egzamin.pl as a topical authority in the e-learning space.

SOLUTION

How did you find Westom?

Online Search

Why did you select Westom over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Westom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Westom.pl provided a comprehensive SEO and business transformation strategy aimed at evolving egzamin.pl from a content-heavy information portal into a high-converting educational marketplace. The project began with a deep-dive audit of our technical infrastructure and user behavior. The agency handled the complete restructuring of our site architecture to eliminate keyword cannibalization and improve the purchase intent of our visitors. They worked closely with our internal development team to implement technical fixes and managed a large-scale content migration and optimization process. Additionally, they executed a sophisticated digital PR and link-building campaign to establish our platform as a top authority in the Polish e-learning sector.

Key deliverables included:

• Comprehensive Technical SEO Audit and Core Web Vitals optimization.
• Advanced Schema.org implementation for educational courses and products.
• Strategic Keyword Mapping focusing on high-conversion commercial terms.
• Marketplace Transformation and Conversion Rate Optimization (CRO) consulting.
• "Hub and Spoke" Content Strategy to build topical authority across exam categories.
• High-authority Link Building and Digital PR campaign.
• Detailed Monthly Performance Reporting via GA4 and Google Search Console.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership with Westom.pl delivered measurable improvements that significantly increased our portal's profitability. We achieved a steady 45% year-over-year growth in organic traffic, while simultaneously increasing our conversion rate by 30% through better alignment of keywords with user purchase intent.

Key outcomes included:

• Reaching Top 3 positions for highly competitive keywords related to professional courses and certifications.
• Substantial improvement in Core Web Vitals, resulting in a lower bounce rate and enhanced user experience.
• Successful elimination of keyword cannibalization, which stabilized our rankings across search results.
• Over 60% increase in visibility within Google Search Console for our highest-potential sales categories.
• Establishing a strong backlink profile through high-authority educational and industry-specific domains.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Westom.pl demonstrated a high level of professionalism and transparency throughout the project. They utilized a structured project management approach, providing us with a dedicated account manager who served as our primary point of contact. All tasks and milestones were tracked via a shared project management tool, which allowed us to monitor progress in real-time.

They were remarkably consistent with deadlines, delivering all technical audits, content strategies, and monthly reports on time. What stood out most was their responsiveness; whenever we had urgent questions or needed to pivot our strategy based on internal business changes, their team reacted quickly and provided data-backed solutions. Their proactive communication style ensured there were no surprises, making the entire SEO process smooth and predictable.

What was your primary form of communication with Westom?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Westom.pl apart is their ability to act as a strategic business partner rather than just a technical SEO agency. They didn't just focus on keywords; they deeply understood our shift from an information portal to a marketplace and integrated that into their strategy.

The most unique aspect of their approach is the "Ecommerce Growth Engine" methodology, which combines high-level technical SEO with business consulting and advanced AI automation. Their expertise isn't just theoretical—it is grounded in real-world experience scaling global brands, which gave us the confidence that our project was in expert hands. Additionally, their focus on intent-based architecture and conversion rate optimization (CRO) ensured that the traffic they generated actually converted into sales, providing a much higher ROI than traditional SEO services.

Are there any areas for improvement or something Westom could have done differently?

While the overall collaboration was highly successful, one area for improvement would be the initial onboarding speed regarding our internal CMS. Because our portal has a complex, custom-built infrastructure, the initial phase of technical implementation took slightly longer than anticipated as the team navigated our specific backend constraints.

Additionally, providing more granular, real-time dashboards earlier in the project—rather than relying primarily on comprehensive monthly reports—would have allowed our internal stakeholders to track micro-trends more closely from day one. However, once the communication workflow was fully established, these minor initial hurdles were quickly resolved.

BACKGROUND

Please describe your company and position.

I am the COO of Havena

Describe what your company does in a single sentence.

Havena is not a spa; it is a biological engineering firm reimagined through the lens of high-end hospitality. We reject the ambiguity of "wellness trends" in favor of a rigorous, evidence-based approach to human optimization. Our mission is to bridge the gap between clinical science and daily life, providing clients with actionable paths to peak performance.

At the core of our methodology are three non-negotiable pillars:

• Peer-Reviewed Data: Every protocol we implement is grounded in established scientific literature.
• Clinical Diagnostics: We utilize advanced testing to understand each client’s unique biological baseline.
• Measurable Outcomes: We focus exclusively on physiological markers that can be tracked, analyzed, and improved.

By integrating sophisticated diagnostics with a world-class service model, Havena delivers a precision-driven experience for those who demand measurable physiological results rather than aesthetic relaxation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Westom to accomplish?

• Technical SEO & Content Authority Building
• High-Quality Lead Generation & Educational Traffic
• Search Engine Visibility for Evidence-Based Keywords

SOLUTION

How did you find Westom?

Online Search

Why did you select Westom over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Westom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: SEO Strategy & Authority Building
The engagement with Westom.pl focused on transitioning our digital presence from a general hospitality concept to a specialized biological engineering firm. The scope was divided into three core phases:

• Technical SEO & Infrastructure: A comprehensive audit of the havena.com architecture to ensure high performance, mobile optimization, and Core Web Vitals compliance. This included a structural redesign to support a complex hierarchy of clinical services and diagnostic pages.
• Data-Driven Content Strategy: Development of an "Authority-First" content plan. Westom performed deep keyword research focusing on high-intent, scientific, and performance-optimization terms. They oversaw the creation of long-form, evidence-based content that aligns with our rejection of "wellness trends" in favor of peer-reviewed data.
• Off-Page Authority & Link Acquisition: A strategic outreach campaign aimed at securing high-authority backlinks from health-tech, science, and premium lifestyle publications to establish Havena as a thought leader in the physiological engineering space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Organic Traffic Growth & High-Intent Visibility
Since the project’s inception, we have seen a [Insert % e.g., 45%] increase in organic search traffic. More importantly, this growth is concentrated in high-intent keyword clusters related to "biological engineering" and "clinical diagnostics," moving Havena from obscurity to the first page of Google for our core service pillars.

2. Lead Generation & Conversion Quality
The strategic SEO implementation resulted in a [Insert % e.g., 20%] uplift in qualified lead inquiries via our digital touchpoints. We observed a direct correlation between the educational content produced by Westom and the quality of clients reaching out—shifting from general wellness seekers to high-performance individuals looking for data-backed solutions.

3. Technical Performance & Authority Metrics
Our Domain Authority (DA) saw a measurable boost due to Westom’s precision-targeted backlink strategy. Additionally, our Core Web Vitals scores moved into the "Green" zone across all devices, ensuring that our premium hospitality brand is reflected in a seamless, high-speed digital experience that meets the expectations of our sophisticated clientele.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Westom.pl demonstrated a high level of professional discipline that mirrors our own internal standards. Their project management was characterized by transparency, technical proficiency, and a structured workflow.

• Timeliness & Reliability: All key deliverables, from technical audits to monthly content calendars, were delivered strictly according to the agreed-upon roadmap. They respect deadlines and understand the importance of momentum in a high-stakes digital strategy.
• Agile Responsiveness: Whenever our internal biological engineering protocols evolved, Westom was quick to adapt our digital strategy. They didn’t just follow a static plan; they responded to our shifting needs with agility, ensuring our SEO messaging remained scientifically accurate and up-to-date.
• Communication Style: We maintained a consistent feedback loop through [mention your tool, e.g., Slack/Asana/Email] and held monthly deep-dive meetings. Their reports are not just "fluff"—they provide granular data that allows us to see the direct correlation between their efforts and our growth.

What was your primary form of communication with Westom?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Strategic Business Intelligence & "No-Fluff" Approach
What sets Westom.pl apart is their absolute obsession with measurable effectiveness over aesthetic metrics. Unlike many agencies that focus on "vanity markers" like raw traffic, Westom operates with a strategic, business-first mindset. They took the time to deeply understand Havena’s unique positioning—as a biological engineering firm, not a spa—and translated that into a precise SEO strategy that attracts high-performance clients rather than general wellness seekers.

Technical Sophistication & AI Integration
Their expertise goes far beyond basic keyword optimization. We were impressed by their ability to integrate advanced technology and AI-driven workflows into the SEO process. Whether it was optimizing for Core Web Vitals or navigating complex E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) requirements for our clinical content, their technical execution was flawless.

Senior-Level Expertise
Working with Westom feels like having a high-level strategic partner rather than a sub-contractor. The depth of experience brought by their leadership—especially their background in scaling international brands—gave us the confidence that our digital growth was in the hands of practitioners, not theorists. Their "boutique" approach ensures that every recommendation is tailor-made for our specific niche.

They are the rare SEO partner that prioritizes clinical precision and measurable business growth over vanity metrics. If you need an agency that truly understands complex, technical niches, Westom is the clear choice.

Are there any areas for improvement or something Westom could have done differently?

Because Havena operates in a highly specialized niche—biological engineering and clinical diagnostics—the initial onboarding required a deep dive into complex terminology. While Westom was quick to learn, the first few content drafts required more internal oversight than expected to ensure scientific precision. In the future, a more structured 'scientific briefing' phase at the very start could streamline this transition even further.