Most advisers tell founders what they want to hear. I tell them what an investor will think.
That creates EXIT CONFIDENCE.
I founded Westcliff Strategic to do one thing well: help founder-led and venture-backed businesses build genuine equity value, not just revenue, ahead of the capital events that define what they are worth.
My background sits across three disciplines that rarely appear in a single advisor:
law and risk (MMS, Clifford Chance, Deutsche Bank, Cargill, Willis),
capital markets communications (Brunswick, Powerscourt) and
growth advisory (Shirlaws/ SGFE/Branduin).
That combination isn't an accident. It maps directly onto the full lifecycle of preparing a business for investment, exit, or listing: from how risk reads under diligence, to how a business tells its story to capital, to the commercial levers that build a durable investment case.
I work with three business stages:
Flipping Lifestyle to Equity: Profitable, founder-led businesses (£1m–£15m revenue) where the flip from lifestyle returns to genuine equity value is the defining challenge. The sweet spot is the journey to develop capital value from £3m to £15m. I spend a good amount of time with £1m businesses to get them to that £3m level where they become more robust, sustainably profitable and enjoyable to run.
Venture Backed: VC-backed founders gearing up for Series A or Series B, where data room quality, financial architecture, and investor narrative are what moves the round.
Transacting: Businesses on the launchpad for exit, EOT, or listing, where investor narrative transforms outcomes.
Every engagement is structured around the Westcliff Equity Drivers System; three areas that investors and acquirers price most heavily:
Business Performance,
Leadership Capability and
Capital Readiness.
Not ad hoc advice. A system, applied consistently, with accountability for outcomes.
If you're building equity value and want an investor's eye on your business well before investors are on the phone - let's talk
Westcliff Strategic offers good value for cost, fitting clients' budgets well. Their flexibility and tailored approach are appreciated, with clients noting effective project management and strong communication. Specific project costs were not detailed, but the overall pricing is seen as aligned with the value delivered.
Clients have seen tangible benefits from Westcliff Strategic's work, including better cultural alignment, structured methodologies, and processes that support business growth.
Support During Difficult Times
Westcliff Strategic's commitment and creativity during difficult periods, such as the COVID-19 pandemic, have been crucial in maintaining project momentum and finding new opportunities.
Impressive Adaptability
Westcliff Strategic is praised for their flexibility and adaptability, especially in fast-paced and challenging environments. They effectively adjust to clients' needs and keep projects on track.
Expertise in Cultural Development
Westcliff Strategic excels in developing company values and defining work cultures that drive specific behaviors. Clients saw improved resource management, increased business valuation, and reduced staff turnover.
Exceptional Client Engagement
Westcliff Strategic's principal, Roderick Cameron, is noted for his world-class engagement and ability to listen to clients, cut through emotional noise, and provide valuable insights.
Room for Improvement in Onboarding
Some clients mentioned that more contextual onboarding could have helped their teams understand project goals better in the early stages. Westcliff Strategic was, however, responsive in guiding them.
Business Consulting for Corporate Communications Company
Business Consulting
Business Transformation Consulting
Confidential
Jan. 2022 - Ongoing
4.5
Quality
4.5
Schedule
4.0
Cost
4.5
Willing to Refer
5.0
"They're always pretty clear on what is expected going into sessions and what the next steps are."
Oct 18, 2023
Director, Design Portfolio
Niall Callan
Verified
Other industries
London, England
51-200 Employees
Online Review
Verified
Westcliff Strategic provides business consulting services for a corporate communications company. The team develops the client's company's values, defines a work culture, and supports the newly formed board.
Westcliff Strategic's work has improved the client's resource management and increased the valuation of the client's business. The team has helped reduce the client's staff turnover and has impressive skills. The team is flexible in adapting to the client's fast pace and keeps the project on track.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Design Portfolio
Describe what your company does in a single sentence.
We provide corporate & financial communications for listed businesses ranging from corporate reporting and digital through to sustainability and employee comms.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Westcliff Strategic to accomplish?
Board alignment on strategic vision
Vision and valuation
Culture & Training
Positioning
Capacity planning
SOLUTION
How did you find Westcliff Strategic?
Referral
Why did you select Westcliff Strategic over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
How many teammates from Westcliff Strategic were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Developed our values into a clearly defined culture that drives specific behaviours; created structures that consciously separate out the day to day running of the business (revenue generation and infrastructure) from strategic growth activities; supported a newly constituted Board to develop its role and readiness to deliver a redefined, ambitious, vision that sets us up to succeed over the next period of our growth.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Improved resource management, increased valuation of our business in the eyes of investors, better utilisation rates amongst staff, reduced staff turnover
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very flexible in adapting to our needs in what is a fast-paced, time poor environment. They're always pretty clear on what is expected going into sessions and what the next steps are and most of the time managed to keep us on track whilst allowing for inevitable tangents during our discussions.
What was your primary form of communication with Westcliff Strategic?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The split of skills and the way in which they were deployed on our projects, which didnt make it feel like it was a one size fits all approach. The theory that sat behind everything, whilst not perhaps directly relevant to our business such as ours was always relatable and therefore important from a contextual perspective.
Are there any areas for improvement or something Westcliff Strategic could have done differently?
In the early days where we were finding out feet I think some more contextual onboarding would have been useful for some of our team members. They were not always aware of what they were trying to achieve at certain points, but the Westcliff team was always on hand to try and guide them in the right direction.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Market Entry Services for Mktg & Advertising Firm
Business Consulting
$50,000 to $199,999
July 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Westcliff’s experience and connectivity make them great partners for growth."
Sep 2, 2021
Founder & CEO, Hownd
Brandon Willey
Verified
Other industries
Tempe, Arizona
11-50 Employees
Online Review
Verified
Westcliff Strategic is providing market entry services to a marketing and advertising firm. They're helping the client adapt to UK market conditions while giving them chance to secure revenue opportunities.
Westcliff Strategic's has successfully identified great public and private partnerships despite restrictions brought by COVID-19. Their trustworthiness and responsiveness are key to their success. They work as an extension of the company's team, which enables ongoing fruitful partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am Brandon, Founder and CEO of Hownd. We build software that helps businesses drive effortless footfall, engage more customers, and grow their revenue.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Westcliff Strategic?
Our company was growing quickly and looking to enter the UK market as a prelude to expansion into multiple countries. We needed ‘on the ground’ support in the UK to establish a foundation, help adapt to local market conditions, and create revenue opportunities.
SOLUTION
How did you select this vendor and what were the deciding factors?
Experience of the challenges of UK market entry.
Ability to identify and build relationships for us.
Agile, creative & flexible approach to delivery of the objectives.
Describe the project in detail and walk through the stages of the project.
Our full UK market entry has been significantly delayed by effects of Covid on the UK and US markets, so the project scope has had to change to reflect that. Core to the brief was improving our understanding of UK market conditions, having an ‘in timezone’ senior resource able to act as an extension of our ExCo, and a level of connectivity to create potential partnerships.
How many resources from the vendor's team worked with you, and what were their positions?
Our main point of contact is Roderick (Managing Director), supported by his associate Mark; both are experienced market entry specialists.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Throughout a difficult period, Westcliff Strategic has stayed engaged, committed, and creative. Having found an initial local sales & marketing partner who was defeated by repeated ‘lockdowns’, we have had to revisit our UK go-to-market strategy. Westcliff has found public & private sector partnerships to support that. In addition, they have managed the development of a market entry partner in Kenya.
How effective was the workflow between your team and theirs?
Given the high level of trust we've developed, their communication has typically been concise and on point — whether over the weekly Zoom or ad hoc via Slack.
What did you find most impressive or unique about this company?
They sit in a partnership space as an extension of the team, which created a real sense of alignment of interests.
RATINGS
5.0
"Westcliff’s experience and connectivity make them great partners for growth."
Quality
5.0
Service & Deliverables
"It has been a tough period through covid and they have kept the faith and continued to generate introductions and provide insight."
Schedule
5.0
On time / deadlines
"Straightforward - Zoom, Slack and Google Suite used."
Cost
5.0
Value / within estimates
"The cost was in line with our planned budget for UK market entry"
Willing to Refer
5.0
NPS
"The are a reliable and flexible resource.
Positioning Strategy for Communications Company
Digital Strategy
$50,000 to $199,999
Nov. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The experience they have in dealing with us is fantastic."
Sep 2, 2021
CEO, Bastion Group
Benjamin Joannou
Verified
Other industries
Johannesburg, South Africa
51-200 Employees
Online Review
Verified
A communications company hired Westcliff Strategic for digital strategy. In order to process the business transition quickly, the team helps organize, arrange, and structure the newly merged businesses.
Westcliff Strategic’s implementations have helped the company have a better cultural alignment. The team also provides processes that will double the business performance for the next few years. Furthermore, their openness and experiences in this field ensure the delivery of the company’s needs.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of a communications company that deals with Investor Relations services to listed companies in South Africa and Europe.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Westcliff Strategic?
Our company need to transition quickly during the pandemic and the energy was scattered. We needed to manage the energy from the top so that the focus of the business could be directed more efficiently.
SOLUTION
How did you select this firm and what were the deciding factors?
We choose Westcliff Strategic after having a disappointing engagement with other management consulting firms. Their methodology and the way in which their principal Roderick Cameron engage is truly world class.
Describe the project in detail and walk through their service package.
We merged three businesses in the year before COVID and had to deal with managing a traditional print based business, with a design agency and a online and videography team. The culture across the organisation could not have been more disperse. We also battled when we lost our MD tragically at the start of the pandemic and the CEO had limited access to the board too to help in decision making.
Through this the care and patience shown by Roddy was exceptional. His ability to meet with the members of the team and formulate a plan to get management in from of the business and arrange a structured methodology was fantastic. Four initial projects were implemented and a further 4 are due to kick off. The energy in the team is greatly improved, we have bedded down agreed values in the team and have processes in place to enhance and communicate decisions across the business.
How many resources from the vendor's team worked with you, and what were their positions?
Our main point of contact was Roderick Cameron and we used internal resources to ensure delivery of projects. Behind the scenes Roddy used his extensive network across to ensure we always had the best advice and information.
RESULTS & FEEDBACK
Can you share any outcomes from the engagement that demonstrate progress or success?
Having implemented the projects our team have better cultural alignment. We have a process to double our business in the next 3 - 5 years and as the CEO i have more time and can give back more focus to ensuring our team has what they need to deliver.
How effective was the workflow between your team and theirs?
Excellent, it was a bit slow but that was because we had to fit this into what we were delivering for clients at the same time.
What did you find most impressive or unique about this company?
They have the ability to listen to the client and to cut through the noise of emotion. The experience they have in dealing with us is fantastic.
Are there any areas for improvement or something they could have done differently?
No, from the first engagement it has gone smoothly
RATINGS
5.0
"right across the bard everything was seamless"
Quality
5.0
Service & Deliverables
"Always deliver excellent quality and materials to make good decisions."
Schedule
5.0
On time / deadlines
"Always had time in diaries to discuss detail"
Cost
5.0
Value / within estimates
"Very reasonable for the service."
Willing to Refer
5.0
NPS
"This service basically saved my life as the stress of dealing with a pandemic and trying to get three teams to pull together as one was not easy.
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