WebTheory PPC

BACKGROUND

Please describe your company and position.

I am the CEO of VenueX

Describe what your company does in a single sentence.

VenueX is an end-to-end SaaS platform for wedding & event venues.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebTheory Media LLC to accomplish?

• Create a website to represent our brand and platform.
• Drive leads through SEO and paid ads.

SOLUTION

How did you find WebTheory Media LLC?

Referral

Why did you select WebTheory Media LLC over others?

• Great culture fit
• Referred to me
• Company values aligned
• Other

How many teammates from WebTheory Media LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This was a project to help us with our go-to-market strategy and online presence. Our main goal was to have our digital marketing efforts in full swing in coordination with the next major release of our product. We partnered with WebTheory to build our website, landing pages, SEO and paid search advertising. 

For the website, Steve put together a whole design and detailed sitemap along with SEO-friendly and compelling content. He and his talented team did this with just the right amount of input from us. They asked great questions and with the content we provided, put together a website that generates consistent leads for us. 

For SEO and Paid Search, we had a simple ask. We needed leads. The WTM team conducted diligent research and put together a strategy to help us meet our goals. After putting together that strategy they helped us understand what it was, and why it would be successful (which it was).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website fit our brand aesthetic better than we even imagined it could. Our site started ranking organically on page 1 within 5 or 6 months of the initial site creation, and our pipeline was filled with both hot leads and whitepaper downloads. our industry is heavily referral based, but paid ads continues to be out number one revenue generator.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Site development was held up but that was no fault of WTM. The scope had changed midway through and the team was more than accommodating.

What was your primary form of communication with WebTheory Media LLC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They just did everything well. There were no gimmicks or "you just have to trust me" like I've heard from agencies in the past. Expectations were set in a very realistic way and the thought process and reasoning behind their strategic decisions were very well-thought out and thoroughly explained. 

Everything has been completely transparent and continues to be so. We have full access to our ads accounts and everything, and the ad spend goes right to Google & Facebook, so we know exactly how much of our overall marketing budget is actually going to ad placement.

Are there any areas for improvement or something WebTheory Media LLC could have done differently?

Can't think of anything. It's been 5 years, a bunch of referrals their way, and zero doubts or hesitation.

BACKGROUND

Introduce your business and what you do there.

I’m the senior vice president of digital marketing at a record label.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebTheory Media LLC?

One of the bands on our label is Motley Crew. The demographics of their fans skew a bit older, so we wanted to tailor our digital marketing approach for them.

SOLUTION

What was the scope of their involvement?

The goal was to grab traffic searching for Motley Crew on Google and YouTube and drive them to streaming service where they could watch the newest biopic on the Motley Crew. We also wanted to promote merchandise sales. 

We also worked with them on an ad campaign for AWOLNATION. 

Our in-house team specializes in Facebook, Instagram, and social media marketing. WebTheory Media helps us with Google and YouTube advertising projects. 

What is the team composition?

I had one main point of contact. 

How did you come to work with WebTheory Media LLC?

I was referred to them while at my previous company. 

How much have you invested with them?

We’ve spent roughly $30,000. 

What is the status of this engagement?

We use them on an ad hoc basis. We’ve worked on about four projects over the past year and a half. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve had a very positive impact on the business. Prior to working with them, we weren’t doing any Google or Youtube advertising for legacy acts. We hadn’t been seeing good conversion rates when advertising on sites like Instagram, but we saw a big improvement after we started working with WebTheory Media. 

How did WebTheory Media LLC perform from a project management standpoint?

We usually communicate over the phone and through email. They closely monitor the analytics for an ad for the first 48 hours after launch, and then make recommendations for changes based on performance. 

What did you find most impressive about them?

I’ve worked with other ad agencies before. Oftentimes, you won’t hear about the results until the end of the campaign. However, WebTheory Media provides continuous updates and makes adjustments to maximize our ROI. 

Are there any areas they could improve? 

No. I haven’t come across any areas for improvement. They’re always on the ball. 

Do you have any advice for potential customers? 

Ask them about ways in which you can improve the destination where you’re sending people. They’re very knowledgeable about landing page conversions.