Websity Digital

BACKGROUND

Please describe your company and position.

I am the Chief Strategy Officer of Fynch Consulting

Describe what your company does in a single sentence.

We are a product design, development and growth consultancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Websity Digital to accomplish?

• Web development
• Landing page development
• Web Design

SOLUTION

How did you find Websity Digital?

• Online Search
• Referral

Why did you select Websity Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Websity Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Websity Digital between March and June 2025 to completely revamp our website. Our goal was to create something that not only looked beautiful but also captured the essence of what Fynch stands for; a modern growth and product consultancy that merges strategy, creativity, and execution.

We came in with a strong vision but needed a partner who could bring that vision to life without making it overly complex to manage. The main challenge was striking a balance: the website had to be visually unique and conceptually rich, yet technically simple and SEO-friendly.

The Websity team worked closely with us through every step; design exploration, content refinement, and UX mapping. It was a highly collaborative process, with multiple rounds of review and feedback. In total, we went through five design iterations before finalizing the structure, tone, and flow that felt perfectly “us.”

What made this collaboration stand out was Websity’s patience and adaptability. They never rushed the process and treated our feedback like input from partners, not just clients. The result was a sleek, scalable website that tells our story clearly while allowing us to evolve our content as we grow.

Key Deliverables:

Full website redesign and rebuild (initial pages plus later service expansions)

Custom UX and layout to highlight Fynch’s growth and product consultancy expertise

SEO-friendly content structure and keyword alignment

Five design iterations to perfect visuals and messaging

Ongoing content expansion and page additions post-launch

Subscription-based pricing for continued updates and optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact was immediate. The new site finally feels aligned with who we are; modern, strategic, and creative. Visitors now understand our value proposition faster, and we’ve seen a clear improvement in engagement and time spent on key pages.

The improved clarity and design have also helped us present our capabilities more confidently in client pitches. It’s become a core part of our brand narrative; something we’re proud to share whenever we introduce Fynch to new partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Websity’s project management was transparent and dependable throughout. They gave us structure without making it rigid; which, as a consulting firm, we appreciated. Every stage had clear milestones, and we always knew what was coming next.

Even with multiple design revisions and deep content discussions, they stayed on track and maintained momentum. Their responsiveness was outstanding; thoughtful answers, quick updates, and a genuine sense of ownership in the project. It felt less like an outsourced engagement and more like an extension of our own team.

What was your primary form of communication with Websity Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to blend creativity with practicality. Websity understood that our brand needed to look distinct, but they never lost sight of usability or scalability. That’s a rare balance to find.

Their subscription pricing model was also a huge plus. It gave us room to keep improving the website over time without worrying about starting from scratch or budgeting for every small change. It made the process feel sustainable; like having an in-house web team on call.

And beyond the technical skill, their attitude was refreshing. They were open, collaborative, and genuinely cared about getting it right. It wasn’t just a project for them; it was a shared mission to build something that represented Fynch the right way.

Are there any areas for improvement or something Websity Digital could have done differently?

Honestly, the process was smooth from start to finish. If anything, the only challenge was how invested both teams were; it made it hard to stop improving! But that’s the kind of “problem” you want in a creative partnership.

BACKGROUND

Please describe your company and position.

I am the Regional Sales Manager of Future Tech Lubricants

Describe what your company does in a single sentence.

Regional supplier of High-quality industrial lubricants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Websity Digital to accomplish?

• Amodern, clean, and user-friendly experience.
• We optimized 40+ pages, including the homepage, product pages (30-40), 9 new industry-specific pages, and FAQs, services, and contact pages.
• Redesigned Product Pages

SOLUTION

How did you find Websity Digital?

Referral

Why did you select Websity Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Websity Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We began working with Websity Digital in October with a clear goal: to revamp the Future Tech Lubricants (FTL) website to better reflect our 20+ years of success in the industrial lubricants market. While we’ve always been strong on the technical and service side, our digital presence didn’t match the quality or scale of our work.

The biggest challenge was breaking away from the traditional look and feel that dominates our industry — outdated visuals, bland layouts, and little emphasis on user experience. We wanted something that would elevate our brand, speak to modern industrial buyers, and feel polished without losing our local relevance in Pakistan.

Websity came in with a fresh perspective. Their team helped us reimagine what a lubricant company’s website could look like. From the very beginning, they worked closely with us to understand our product categories, our technical consulting services, and the different buyer personas we serve — from plant engineers to procurement heads.

One of the major hurdles was content direction. While we had over 40 products, many of them were scattered across internal PDFs and lacked clear positioning. Websity helped us structure these into well-organized product pages, optimized for SEO and clarity. They also guided us in crafting the messaging for our service offerings — something we’d struggled with for years. Their inputs helped us strike the right balance between technical credibility and accessibility.

The key deliverables included:

• A custom-designed, 10-page website
• A refined visual identity that feels modern but grounded in industrial credibility
• Fully responsive design optimized for mobile and desktop
• A complete SEO-friendly product catalog with over 40 entries
• Clean, well-structured service pages with clear CTAs
• Improved branding, UI, and page flow to support future digital marketing efforts

The entire project was delivered in under 8 weeks, which was impressive given the depth of content and customization required. Websity didn’t just build us a website — they helped us redefine how we present our brand online.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Product Clarity

Since launching the new website, we’ve seen a noticeable improvement in how our brand is perceived both internally and externally. The visual upgrade and professional structure have made it significantly easier for us to showcase our expertise during client meetings and industrial expos.

We also experienced an increase in organic traffic within the first few weeks, thanks to the SEO optimization done by Websity. More importantly, our team can now confidently share product pages directly with clients, knowing they’re accurate, well-formatted, and aligned with our current offering.

The 8-week launch timeline was another big win for us, considering the complexity of the product range. Internally, the site has become a central reference point, helping unify our sales, marketing, and technical teams.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They handled the project with a high level of professionalism and structure. They committed to an 8-week delivery timeline and hit every milestone on schedule — including design drafts, content staging, and final deployment. In fact, over 90% of our feedback rounds were implemented within 24–48 hours, which kept momentum high throughout the project.

Communication was consistent and effective. We had weekly check-ins and a shared task tracker, which gave us full visibility into what was being worked on. Whenever we had urgent requests or needed strategic input — especially on how to position certain services — the team responded quickly and thoughtfully. Their ability to adapt without compromising delivery timelines made the entire experience very smooth.

What was your primary form of communication with Websity Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Websity’s subscription-based model. Instead of a large upfront cost, we were able to work with them on a manageable monthly plan — which made budgeting simple and gave us the flexibility to iterate without pressure. It’s a refreshing change from the typical one-and-done project pricing in the industry.

Beyond that, the way they build websites is incredibly structured and efficient. Every step — from wireframes to development to launch — was clearly mapped out, with no guesswork. We always knew what was being worked on and when to expect updates.

Their transparency was also a big plus. Whether it was a design revision or a content tweak, we had clear visibility on when changes would go live. It created a real sense of trust and control throughout the project.

Are there any areas for improvement or something Websity Digital could have done differently?

At times, we had so many good ideas flowing in that it was hard to finalize design decisions quickly — which is a good problem to have. Perhaps a bit more push from their side to lock creative directions earlier would’ve helped speed things up even more.